Alex Chriss
President and Chief Executive Officer at PayPal
Thank you Ryan, and thank you to, everyone, for joining us this afternoon. It's been a productive first four months. I'm pleased with what we've been able to accomplish in such a short period of time while delivering the solid financial results we will discuss today. More importantly, I'm excited about the foundation we're setting and the velocity at which we're executing as we enter 2024. Today, I'd like to walk you through the changes we've made to the structure of our company, including several key additions to our leadership team, give a clear roadmap for how we will be executing going forward, and share our strategic priorities for 2024.
Jamie will take you through the fourth quarter and full year results in greater detail, but the headline is that we delivered a solid quarter during the most important shopping season for our customers. In Q4, we delivered 9% revenue growth on $410 billion in total payment volume. Transaction margin dollar performance was better than expected in the fourth quarter and we continued strong expense discipline, reducing non-transaction-related expenses by 9% year-over-year. Taken together with $600 million in share repurchases in the quarter, our non-GAAP earnings per share increased 19% year-over-year. While these are solid results, we know there is still much room for improvement, and we're committed to making the necessary changes to our business and how we invest and operate to get it right.
One of the key changes I talked about in our last earnings call was ensuring we have an outstanding leadership team in place. It's important to me that we have a leadership team with a broad diversity of experience, deep operational rigor, and leaders with track records of success. I'm thrilled with the talent that we've assembled in the last few months. With Jamie as our new CFO; Isabel Cruz, leading People and Places; Michelle Gill, leading Small Business and Financial Services; Suzan Kereere, leading Global Markets; Diego Scotti, leading Consumer and Global Marketing and Communications; combined with talented leaders who have risen within PayPal, we have a world-class leadership team in place to help the organization reach its full potential. Each of these leaders chose to join PayPal because they see the tremendous opportunity we have in front of us to reshape commerce, and they're already driving a renewed energy within the company.
Second, we've organized our teams around the customers we serve; consumers, small businesses and enterprises. This creates clear lines of accountability and will enable teams to focus on delivering the right solutions that address our customers' greatest needs, regardless of the customer we're serving. We want to make the PayPal offering so user-friendly, so rewarding, and so integrated into a customer's life that PayPal is the obvious choice. Our new structure enables that.
Third, last week we announced that we will reduce our global workforce by approximately 9% through both direct reductions and the elimination of open roles over the course of the year. As I mentioned in our last earnings call, our size has been slowing us down. While this was not an easy decision to make, this change is necessary to execute with the focus and speed required to drive our next chapter of growth and allow us to invest in our future. With these changes, we continue to reprioritize and invest in the innovation and delivery of products and solutions that offer the greatest impact for our customers. The team has been very focused on building out our strategy and driving focused execution for 2024. These are the most important priorities we're focused on this year.
Accelerating growth in our Branded Checkout business; improving overall profitability, including that of our high growth PSP services; unlocking the power of data to create more value for our customers, while tapping into new sources of revenue and margin and operating more efficiently. Our first look customer announcement two weeks ago was an initial demonstration of the importance of delivering compelling value propositions to consumers and merchants. As promised, we're doing a lot of things to drive change internally and externally. However, nothing happens overnight. It will take time for some of our initiatives to scale and move the needle, but the initial customer reaction and merchant demand for our new innovations has been encouraging. 2024 is going to be a transition year focused on execution to position the business for long-term success. Our clear goal is to reshape the company to accelerate profitable growth and margin expansion in the years ahead. Prioritization will be key, allowing us to move more quickly and with better results.
Later in the call, Jamie will take you through our full year guidance. We have made strategic decisions to reinvest cost savings back into our most important initiatives. It is critical that we remain on offense and position ourselves to not only innovate, but capture our share of the growth in global commerce. We want to be clear-eyed in terms of the potential near-term benefits from our initiatives, which is why our 2024 guidance includes minimal contribution from the innovations we recently announced. We want to see execution and clear results prior to embedding these initiatives into our financial outlook. As a company, we will build back a track record of delivering on our commitments.
In November, I committed to being transparent with you all on how we will run the business. I want to spend a few minutes to share our operating principles and how we expect these will drive value creation over time.
Our five operating principles are:
Number one, start with the customer. I believe in working customer back. We will start by defining our customers and their most critical needs. Then we will use that knowledge to inform everything we do, including investments and innovation.
Number two, focus on profitable growth. We will prioritize high-quality, profitable growth and driving improved transaction margin dollars through more rigor and discipline.
Number three, drive operating leverage over time. We will combine our assets and data to develop more personalized experiences for our customers and drive efficiencies across the business to leverage our cost base.
Number four, set measurable goals and communicate consistently. We say what we mean and mean what we say. We will be transparent and accountable for our performance.
And number five, maintain a strong balance sheet. We will be diligent in managing our resources and returning excess cash to our shareholders. These five principles will guide how we make decisions and will ultimately keep us accountable to deliver what we say we will do.
Let me now take you through what this means for how we serve our customers and what we're focused on in 2024. For enterprises, we're focused on accelerating growth in Branded Checkout and driving the profitable growth of our PSP services this year. Branded Checkout is a critical part of PayPal's value proposition. We need to ensure we have our best checkout experience available to every consumer on every merchant, every time. This will be a multi-year effort. To start, we redesigned our Branded Checkout experience, creating more simplicity and consistency with the goal of optimizing presentment, increasing speed and minimizing friction across all major checkout flows. When combined with our efforts in passwordless authentication, these new flows can result in up to an additional 50% drop in latency, allowing a shopper to checkout twice as fast. Improvements like this are aimed at driving a higher selection rate of PayPal and better conversion for our merchants.
A challenge in the past has been bringing existing merchants onto our latest integrations and experiences. This is one of the reasons why our new guest checkout experience, Fastlane by PayPal, is so exciting. It's truly differentiated and will provide a compelling reason for merchants to upgrade. With it, we can recognize up to 70% of guests visiting a merchant, reduce checkout time by up to 40% and grow the top of our Branded Checkout funnel. BigCommerce, one of our long-time partners, has already implemented Fastlane on their platform, and the conversion of their merchants using this new solution is as high as 79%. Combining solutions like Fastlane with a full suite of PSP offerings and more targeted personalized commerce experiences, creates a powerful end-to-end suite of capabilities that drives higher sales for merchants and gives them more reason to choose PayPal.
We're focused on driving profitable growth, including within our PSP services like Braintree. The team continues to earn market share and merchant confidence through product and performance enhancements, delivering auth rate improvements of up to 240 basis points for enterprise customers in the U.S.. We're continuing to build out and seamlessly integrate additional value-added services in areas like orchestration, routing optimization, payouts and risk-as-a-service, in addition to serving as a seamless integration point for our latest Branded Checkout experiences, including PayPal, Venmo and Buy Now, Pay Later. We will be able to compete in the market with a best-in-class offering and price-to-value. In addition, we're putting greater discipline into our go-to-market and renewal processes as we focus on profitable growth. These areas take time to scale, but we're laser-focused on them and expect to make steady progress this year.
For small businesses, we're on a journey to move from a variety of stand-alone products to a modern platform with a comprehensive suite of solutions. What this means in 2024 is that we're focused on accelerating the adoption of PayPal Complete Payments or PPCP, through a reinvigorated go-to-market approach for partners and developers. This full-stack solution enables us to distribute our best Branded Checkout flow to SMBs, while also competing for the approximately $750 billion addressable market of processing volumes. We've had limited penetration of SMB full-stack processing to-date due to the lack of a strong product, but that is now changing.
November and December were record setting months for new SMB adoption of PPCP. We're seeing lower churn rates for merchants on PPCP year-over-year, but we've also seen increases in transaction volume for merchants migrating to full-stack processing from our legacy products. As the year progresses, we intend to drive additional adoption through partner channels, targeted marketing and developer friendly-capabilities like low and no-code integration paths available through our brand new developer portal. Over time, we want to better serve other important SMB needs, offering more ways to help them connect to new customers. It's also worth noting that all the checkout improvements I just discussed as part of our enterprise strategy can also benefit the tens of millions of SMBs that use PayPal.
For consumers, we're focused on differentiating our value proposition, deepening existing relationships and giving shoppers more reasons to choose PayPal. PayPal already has strong consumer awareness and trust, but that is not enough to compete in today's world. Part of a person's decision to choose PayPal comes down to presentment, ease of use and speed; areas where we still have room to improve. We also want to give consumers more reasons to choose PayPal by delivering personalized and rewarding shopping experiences that also drive higher conversion for merchants. This year, we're launching and evolving a new PayPal app to create habituation. We will also leverage our merchant relationships and the power of AI to make the entire shopping experience personalized for consumers while giving them control over their data. In addition, we will drive increased understanding and awareness of why PayPal via sustained marketing efforts.
Our goal is to drive quality customer growth over time, as well as deeper relationships that include more frequent use and a greater range of product adoption. The new checkout and app experiences we are rolling out this year will also create an engagement loop, that will drive higher awareness of the various products we offer and drive higher adoption of our portfolio over time.
Let me give you two examples of where we have significant opportunity to drive increased adoption. In the U.S., we have over 27 million active accounts using PayPal rewards. In the fourth quarter, rewards accounts had higher engagement and average revenue per account that was almost double that of non-rewards accounts. The average revenue per account of someone who adopts the PayPal Cashback Mastercard is about five times higher than the average checkout-only account. Today, only about 2% of active accounts have that card in their wallet. Increasing adoption of these products will not only drive a richer experience for our customers, but improvement in customer engagement and lifetime value for us. Redesigning our app and creating improved frictionless onboarding paths are tangible ways that we plan to drive higher penetration of these types of products.
We're also bringing more functionality and better experiences to Venmo this year, like the ability to connect consumers with cashback offers from small businesses in their local communities. In addition to this innovation, we're focused on driving adoption of the Venmo debit card. Venmo debit card holders are among our most-engaged accounts and drive six times the incremental revenue than that of a P2P-only customer. About 6% of our active Venmo customers have a Venmo debit card today, so there is a significant opportunity there for us to focus on.
Finally, this year we will demonstrate meaningful towards operating more efficiently. We've already consolidated many disparate technology services into common platforms, though we have more work to unleash the power of our data in service of our customers. We're simplifying and automating manual processes and investing in tools and services needed to drive productivity and innovation velocity. This will reduce cost and complexity, improve the developer experience, and give more reasons for customers to use PayPal. For example, we're converging to a single merchant reporting system so that our merchants will get consistent and accurate reports, which will make a huge difference in how they run their business.
Another outcome of consolidating platforms is that we will now see one view of the customer which allows us to more effectively cross-sell the various products we offer. We will be moving at lightning speed and with the weight of the company behind each of these initiatives to deliver the best experiences possible for our customers this year. To wrap up, I am pleased with our fourth quarter results and the execution that the team delivered throughout the quarter amid an enormous amount of change. I'm excited about the year ahead and all the innovation we have in store for our customers.
With that, I'll hand the call over to Jamie to take you through our results for the fourth quarter and full year.