Carlos Abrams-Rivera
Chief Executive Officer and Member of the Board of Directors at Kraft Heinz
Let me start and give you a sense for how we see the consumer today. And then maybe, Andre, you can go deeper into the specifics about the Q4 and how we are -- how we see that playing as we go forward. But I guess the place that will start would be that what we're seeing in the data is regardless of the income levels that consumer is looking for value and they continue to be under pressure. And what we see is low income consumers are actually shopping more at places like dollar stores, higher income consumers, more club stores. But mostly, we are seeing them looking for overall, smaller trips to stretch their dollar, further. So for us, it continues to be about how do we continue to deliver value in different ways to that consumer who are very much focused on value through intentionally investing in our brands making sure we have a longer value offerings and increasing the distribution in different channels to be what we have done in the past.
And let me just be specific before Andre give you the details on the Q4. And if I think about club channels, we have introduced a number of brands into club from Capri Sun to Lunchables to classic pasta sauce. In fact we also tested new innovation in our club channels. And in 2024, we'll have 20% higher number of offerings into club that we did in 2023. Now if I think about the entry price points in the category and the SKU that we can have in kind of areas around dollar stores, we're actually making sure that we're driving things like improving on assortment of barbecue and mustard [Indecipherable] mayo and salad dressing as well as new items around Taco Bell and our partnership that we have in order for us to drive expand the use of our Mexican initiatives.
So if I think about Dollar store, we actually have today over 300 SKUs. And year-over-year, we're going to be increasing about another 10% versus what we had in the past. So we are making sure that we are in the right channels with the right assortment and continue to invest in our innovation in order to make sure that we could absolute consumers looking for value independent of where they're looking for different occasions, different formats, different shopping behaviors. And now, Andre, if you want to give a little more context on the Q4.