Lachlan K. Murdoch
Executive Chair and Chief Executive Officer at FOX
Thank you, Gabby, and thank you, all, for joining us this morning. Against the backdrop of an active news cycle and another robust fall sports schedule, our fiscal second quarter again illustrated the strength of Fox. The growth we delivered in affiliate fee revenues was the standout this quarter, with the television segment growing by 10% and the cable segment returning to growth, once again demonstrating the power of our brands and our programming. We've now largely completed our fiscal '24 affiliate renewal cycle, having achieved our commercial goals without disruption and setting a solid foundation for renewals in fiscal 2025 and beyond.
As expected, advertising revenues in the quarter were down, primarily due to comparisons to last year's major cyclical events, including the midterm elections at the TV stations and the broadcast of the Men's World Cup in the cable and television segments. Parsing through the cyclical comparisons, our concentration in news and sports, coupled with the outstanding performance at Tubi, is clearly an advantage in a mixed advertising environment. More specifically, sports advertising was very healthy during the quarter, and we saw particularly strong demand for the NFL and College Football, which continued into the NFL playoffs.
At News, the second quarter was more nuanced. While preemptions and the direct response market adversely impacted quarterly growth, we sequentially narrowed the gap between the current and prior year in ratings and in pricing. We were also able to increase our viewing share over the previous quarter and the positive trends in share ratings and pricing have carried over into the current quarter.
Last week, I visited our bureau in Jerusalem, met with our talented and dedicated staff there, and saw firsthand the devastation wrought by Hamas on October 7. Our hearts, our thoughts, and our prayers go out to the victims of that day, the innocents killed in Israel and in Gaza, and the hostages still denied the embrace of their families and loved ones. The work our correspondents, our camera people, and our producers do reporting on these events is important, outstanding, and deeply appreciated.
Now on to Sports. In calendar 2023, 96 of the year's 100 most watched telecasts were live sports. Fox was responsible for 29 of the year's 100 most watched shows, more than any other network. This marks the fifth straight year that Fox has topped the industry in live sports viewing and demonstrates the unparalleled reach and engagement our content achieves. The 30th NFL regular season on Fox concluded with an average of 19 million viewers across all games, with America's Game of the Week averaging 25 million viewers, an eight-year high. And Fox NFL Sunday logged its 30th straight year as the number one NFL Pregame Show. That strength continued into the post-season, with Fox's three post-season windows delivering a best ever playoff average of almost 45 million viewers across the wild card, divisional, and championship games.
In Digital, we saw strong engagement at Tubi, which finished with a very impressive 62% growth in total view time and 17% growth in revenue. Tubi's library of over 240,000 movies and TV episodes, coupled with ubiquitous distribution, drove engagement, helping Tubi reach 78 million monthly active users, log almost 2.5 billion streaming hours in the quarter, and set a new monthly record of 855 million total viewing hours in December alone. Tubi has consolidated its position in the streaming landscape, ranking as the most watched free TV and movie streaming service in the United States, according to Nielsen, and surpassing Peacock, Max, Paramount+, and Pluto TV in view time for seven consecutive months.
At Fox Entertainment, the second quarter saw programming strength with Fox having the season's number one new broadcast entertainment series in Krapopolis, Hats off to Dan Harmon, the number one new game show debut in Snake Oil and the number one cooking series in Hell's Kitchen. We're also pleased with the very strong start of our mid-season lineup and the early success of We Are Family and The Floor.
Before I hand over to Steve, I'll comment on the sports platform we announced last night between Fox, Disney, and Warner Bros. Discovery. This new and unique digital distribution platform is focused on sports fans outside of existing pay TV offerings. Upon launch in the fall of 2024, the platform will offer a broad suite of sports, including those from a combined 14 linear networks that broadcast sports today. The inclusion of our networks in the platform is consistent with our strategy, being proudly consumer-first and distribution-agnostic. Across the distribution ecosystem, our traditional pay TV market will remain our dominant customer base for some time to come. As such, we remain committed to our existing distribution partners where our strong portfolio of leadership, sports, news, and entertainment brands thrive in their bundled offerings.
This unique new platform opens up a new market for us, one that we at Fox have not accessed before and that we're excited to participate in. As always, we are focused on delivering value for our shareholders in a thoughtful and disciplined manner, and we will continue to explore every opportunity to maximize that value over the long term.
Let me now turn it over to Steve for his comments on the quarter's financial results.