Mark T. Smucker
Chair of the Board, President and Chief Executive Officer at J. M. Smucker
Yeah. Sure, Peter. Thanks for the question. If I may, I might just start a bit more high level on the total business and then answer your question specifically.
I think first and foremost, we feel great about our performance this quarter. We feel that it is, in many ways, a validating moment and our strategic journey. And I know that all of you on the call particularly our analysts, our sell-side community has been very closely watching us over the last three years along that journey, they reshape of our portfolio, the building of these capabilities, the focus on execution, the marketing expertise, the selling expertise, the supply chain resiliency, all of those things really, for us, helped to sort of validate that we've made the right decisions and choices along the way. And ultimately, it starts with the consumer and understanding what the consumer wants.
So I would like just to take a moment and just highlight how proud we are of these results, the underlying business momentum and that we have -- we feel very confident in the decisions that we've made and the way that we've been able to reshape our portfolio. As it relates specifically to Uncrustables, our confidence in that brand has not wavered. We're on track to start up the McCalla, Alabama facility this calendar year. And we knew that we were lapping of huge comp in the prior Q3 because the long month, Colorado, the second plant expansion was completed. And so we were able to gain a significant amount of distribution in last year's third quarter.
And so obviously, we were lapping that in the retail space. And in addition, we still saw -- in addition to the lap in the retail space, we still saw really good performance in both Canada and very strong performance in the Away From Home space.
But I think notably, if you look at consumer takeaway in the quarter, the consumer takeaway remains very strong, which again, helps to support our confidence in the double-digit growth and the reacceleration of the brand as we move forward into the next several quarters. And then I guess just one final point about Uncrustables, remember, we just turned on marketing. So we've had great -- not only the advertising, both in traditional and social channels, but also the endorsements that we've had across some of our professional sports, sponsorships and then our ability to continue to gain distribution in all of those channels just supports the confidence in that brand.