Sean Connolly
President and Chief Executive Officer at Conagra Brands
Yeah. Let me kind of frame that up for you so you've got the big picture of how that works. Overall as a company, we under-index, as I mentioned a few minutes ago, versus private label. That is obviously category-specific. So there are some categories that have more private label. A good example is canned tomatoes, where you basically got Hunt's. You've got private label and then you've got some kind of regional brands that are smaller in the area. One of the other categories where there is a larger piece of private label is Frozen Vegetables.
But as you think about vegetables more broadly, vegetables are sold. Frozen, they're sold in the produce section and they're sold in the canned food section in the center of the store and there's been a lot of movement between that as value-seeking behaviors have been out there and one of that has been actually about six months ago some trade out of frozen into canned, and we're seeing that come back. Within Frozen Vegetables, Alexia, there's kind of the commodity vegetable tier, and then there's the more premium steamer and then value-added tier, which is soft, seasoned, things like that.
For the last two years, we have been focused on building our business and our innovation pipeline in the premium value-added space and actually pulling back on the commodity veg space, doing more value over volume as you've heard us talk before. And the reason for that is because that's a lower margin business. Not surprisingly, it's more commodity oriented. So there's a role for us to play or there's -- that business plays a role for us as a company in terms of overhead absorption in our vegetable plants.
But our aspiration is not to be the world leaders and fastest growers in commodity veg tier within Frozen because that's just arguably a bit of a misuse of our resources that we could -- people and otherwise put elsewhere because there's not much of a profit pool there. So it's important for us to maintain a certain scale of business there for overhead absorption purposes, but that is not strategically where we play. When we look at Frozen Vegetables, we are looking, and you can see in our innovation pipeline and more premium products and more value-added tier.