Steven A. Cahillane
Chairman, President and Chief Executive Officer Kellanova at Kellanova
Thanks, Amit. We'll start with Kellanova North America and slide number 22. Our organic net sales were flat in the quarter against our toughest comparison of the year. As expected, price mix growth is moderating as we lap last year's revenue growth management actions and last year's relative lack of merchandising activity. Industry-wide elasticities continued to pressure volume in the quarter, but it is important to note that we again realized sequential moderation in these volume declines and we expect this to continue as our increased commercial activity combines with expected diminishing of elasticities in our categories. North America's operating profit increased substantially as margins continue to be restored. Half of this year-on-year profit growth can be explained by the year earlier recast figures, not incorporating the pass-through of transition service expenses. The other half of this growth was driven by productivity initiatives and year-on-year improvements in service levels and logistics.
So in spite of soft category demand, North America again delivered financially. slide number 23 shows how both our snacks and our frozen businesses lapped strong year-earlier growth through the first half before beginning to lap the category level rise in elasticities that became more pronounced in the second half last year. Hence, being flattish in quarter one was expected for both businesses. Encouragingly, our U.S. categories in market in quarter one showed moderating volume declines as elasticities began to moderate. Meanwhile, our ramped up commercial activity is starting to improve our share performance as we had planned. While we returned to merchandising in the second half last year, quality display activity requires lead time, and we are now starting to realize this quality activity with increasing retailer acceptance as we have refined our price points, pack sizes and merchandising periods and events. slide number 24 shows this improvement in two of our most important categories.
In both crackers and salty snacks, you can see our upward trajectory in consumption sales and volume, particularly when compared to their respective categories. In salty snacks, Pringles picked up share in March and in crackers, our declines are narrowing rapidly, thanks to increasing merchandising for Cheez-It and share gains by Club and Toasted. The same is true in our other categories. We gained share in portable wholesome snacks in the first quarter led by Pop-Tarts. Eggo started to narrow its share losses in March on meaningful gains in distribution and MorningStar Farms continues to pick up share. So we are gaining traction, and we have more building blocks taking shape in the second quarter when we pick up distribution on shelf resets and innovation launches, all supported by increased brand investment and merchandising activity. And that's on top of likely easing of elasticities as last year's SNAP and other government allotments anniversary.
So we fully expect to sustain this improvement in consumption volume and share performance in the second quarter and through the second half. As indicated on slide number 25, there is no change in our expectations for North America only increased confidence. Our increased innovation is beginning to hit the shelves now and our brand building and merchandising have increased and are of higher quality. Best of all, we're already seeing this activity start to bear fruit in the marketplace. We expect our volume performance in this region will continue to improve as a result. Meantime, our margins continue to recover ahead of pace, and we are seeing early evidence of the post spin-off benefits of a more focused and agile organization.
And I'm just back from the Los Angeles Premier of Jerry Seinfeld's new Netflix movie Unfrosted, which I can tell you is absolutely hilarious. It's a farcical take on the launch of our beloved Pop-Tarts. Only the most iconic brands merit a star-studded movie, so be sure to watch its release tomorrow night on Netflix. Now let's turn to Kellanova Europe and slide number 26. This region sustained good net sales growth growing organically by 3% in the first quarter even as it lapped prior year revenue growth management actions. Importantly, we realized a modest sequential improvement in volume performance. Even excluding favorable currency translation, Europe's adjusted basis operating profit grew by 4% year-on-year despite last year's midyear divestiture of Russia. Profit margins continue to recover nicely in this business, even with significant boost in brand building investment.
On slide number 27, you can see that Snacks, which represent over half of our sales in Kellanova Europe, continue to lead our growth in this region during the first quarter. Our Snacks' net sales grew organically by 4% as they lap double-digit growth and as we experienced trade inventory timing in certain markets as well as softened demand in Israel, which is the lone Middle East market serviced out of Kellanova Europe. End market, we saw continued deceleration in retail sales growth for our primary categories on moderating price increases and sustained elasticities. The salty snacks category is growing at low to mid-single-digit growth rates in developed markets while sustaining mid-teens growth in emerging markets like Poland and Romania. Impressively, Pringles has gained share across most markets in the first quarter. In Cereal, we remained on a trend of 1% organic net sales growth.
We gained share in the growing U.K. cereal market, but did see continued category slowing and shifts to private label in many markets in the region. slide number 28 reviews the elements to watch for in Europe in 2024. Pringles is poised to sustain momentum as we execute our biggest ever campaigns around football, launched a set of limited edition flavors and continue our paper can partnership with a major U.K. retailer. All while we prepare for the launch of Cheez-It starting in the U.K. in the third quarter. In Cereal, we're excited about the launch of Kellogg's sponsored football camps across the U.K. affiliated with prestigious professional clubs. We're also enthusiastic about building momentum behind innovations like new Choco Corn flakes and Tresor Brownie. The result will be a seventh consecutive year of organic net sales growth for this region even as we progress on plans for an optimization of our cereal portfolio and pending consultation our manufacturing network.
Now let's look at our emerging markets regions, starting with Latin America on slide number 29. In the first quarter, Latin America's net sales increased by 5% organically. Price/mix growth is moderating as expected as we lap prior year actions to offset high cost inflation. The good news is that volume declines continue to moderate even in spite of the impact of our SKU rationalization and price pack architecture initiatives. Operating profit declined in the first quarter against strong 20%-plus year-earlier growth. slide number 30 shows our Latin American net sales growth by category group. Organic net sales for our Snacks business dipped year-on-year due to elasticities in Central America and the lapping of a strong year ago quarter. However, end market data indicate that category growth rates for salty snacks generally remain strong, and both Pringles and Cheez-It outpaced the category with double-digit consumption growth in Mexico and Brazil.
Our cereal net sales increased by a better-than-expected 10% in spite of lapping a similarly strong year ago performance. End market, the cereal category remains particularly robust in Mexico and Brazil, and we gained share in both of those markets. In fact, in Mexico, we recorded our highest share in the past decade through commercial activation of our core brands and expanded distribution. slide number 31 reminds you of what to watch for in our Latin America business this year. We expect a seventh straight year of organic net sales growth, with growth in both Snacks and Cereal. Pringles growth should be sustained by innovation and distribution expansion, and we also expect good growth in cereal.
Margin should improve, reflecting price pack architecture and other RGM initiatives, operating efficiencies and the potential for moderating input cost pressures later this year. And we'll finish with our EMEA region, starting with slide number 32. Currency influence price increases drove substantially all of the region's 19% organic net sales growth in the quarter, and this organic growth was more than offset by adverse currency translation. Nevertheless, our business in Nigeria continues to execute well through this challenging currency environment. It is priced to keep up with parallel market currency rates and has operated very effectively. Up to now, elasticities have remained manageable, though they are now on the rise given the significant pricing we have had to execute. Stepping back, these short-term challenges are dramatically outweighed by the long-term growth opportunity that this growing market and our advantaged assets provide us.
Outside of Nigeria and our joint ventures with Tolaram, our organic net sales declined slightly year-on-year as it lapped double-digit growth in the year ago quarter and as demand has been impacted by the heightened tensions in the Middle East. On a currency-neutral basis, EMEA's operating profit grew by 29%, though the extremely adverse currency translation brings this growth down to 2% in U.S. dollars. Excluding our joint ventures with Tolaram, EMEA's operating profit still grew in the double digits year-on-year, both with and without currency translation as margin recovery continues. On slide number 33, the magnitude of the currency-driven pricing in Nigeria is reflected in the accelerated organic net sales growth for Noodles and other. Pricing has had to continue and while volume has held up well, some of this is related to timing of advanced orders in recent quarters that will likely negatively impact the second quarter and we also are prudently projecting elasticities to finally rise in this business.
Meanwhile, our Kellogg's noodles in South Africa and Egypt continue to grow rapidly, gaining distribution and share. In Snacks, we lapped a notably strong year earlier quarter, and Pringles is feeling the impact of the conflict in the Middle East. Outside of that subregion, however, our snack sales remained in solid growth, led by Pringles. In Cereal, our organic net sales slipped by less than 1% despite lapping notably strong growth in the prior year ago quarter. Category elasticities persist, though we are encouraged by our sales in Australia. So for EMEA in 2024, we continue to watch for the elements listed on slide number 34. This region looks to extend its enviable track record of consistently delivering organic growth. Noodles remains a growth business for us even as we contend with increased pricing and elasticities.
We expect to sustain momentum in Snacks, led by Pringles, though the Middle East situation may slow its overall growth in the region and we expect to sustain growth in Cereal, led by emerging markets.And EMEA's restoration of profit margins should continue. So let me summarize with slide number 36. We're two quarters past the spin-off and already the benefits of a more focused, more growth-oriented and more profitable portfolio are on display. We again delivered continued on-algorithm financial performance that tracked ahead of expectations. Our stronger commercial plans are taking hold with improving end market performance that is leading to improving volume performance and this improvement will continue.
We continue to progress ahead of schedule in the restoration of profit margins. All of this enables us to reaffirm our 2024 guidance with an increased level of confidence. Meanwhile, we continue to take value-creating actions for the future including, for example, adding much-needed emerging market capacity for Pringles, expanding Cheez-It internationally and optimizing our global manufacturing network. Simply put, we have the strategy, the portfolio, the footprint and the financial flexibility to deliver results consistently quarter after quarter and create long-term value for our share-owners. And as always, the biggest reason for our confidence is the talent and energy of our Kellanova team who are working hard every day to deliver value for you, our share-owners. And with that, we'd be happy to take your questions.