Kraft Heinz Q1 2024 Earnings Call Transcript

Presentation

[Operator]

Good day and thank you for standing by. Welcome to the Kraft Heinz Company First Quarter Results Conference Call. [Operator Instructions] Please be advised that today's conference is being recorded.

I would now like to hand the conference over to your speaker today, Anne-Marie Megela, Global Head of Kraft Heinz Investor Relations.

[Anne-Marie Megela, Global Head of Investor Relations at Kraft Heinz]

Thank you and hello, everyone. Welcome to our Q&A session for our first quarter 2024 business update. During today's call, we may make forward-looking statements regarding our expectations for the future, including items related to our business plans and expectations, strategy, efforts and investments, and related timing and expected impacts. These statements are based on how we see things today and actual results may differ materially due to risks and uncertainties. Please see the cautionary statements and risk factors contained in today's earnings release, which accompanies this call, as well as our most recent 10-K, 10-Q and 8-K filings for more information regarding these risks and uncertainties.

Additionally, we may refer to non-GAAP financial measures which exclude certain items from our financial results reported in accordance with GAAP. Please refer to today's earnings release and the non-GAAP information available on our website at ir.kraftheinzcompany.com under News and Events for a discussion of our non-GAAP financial measures and reconciliations to the comparable GAAP financial measures.

Before we begin the Q&A session, it gives me great pleasure to hand it over to our Chief Executive Officer, Carlos Abrams-Rivera, for opening comments. Begin, Carlos.

[Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors at Kraft Heinz]

Thank you, Anne-Marie, and thank you, everyone, for joining us today. So before we begin our Q&A, I'd just like to provide some perspective on our top obsession here at Kraft Heinz, our consumers. While we see an notable uptake in consumer sentiment in the first quarter, there is a gap between high and low earners continues to remain wide and it shows a clear and continued bifurcation. So the lower income consumers are challenged with interest rates remaining high, gas prices elevated and saving dwindling. So there's a clear pullback of restaurant spend by these lower earning households, especially in restaurants and convenience stores. These consumers instead are looking for value as they prepare more meals at home.

So in contrast, there has been a meaningful growth in travel and accordingly at increasing hospitality and entertainment sales driven by the bounce back among the higher earners. And here at Kraft Heinz, we are here to meet the evolving needs and taste of all consumers, whether they're looking for value in serving their family delicious meals at home or seeking culinary delights that they set out on new adventures. They can look to the iconic and trusted brands of Kraft Heinz. So for us, it's about having brands that are accessible and available to everyone.

I believe we're well positioned to serve all of this consumer for three primary reasons. One, because we're bringing innovative food solutions and faster than ever before. Two, we continue to renovate our core brands for today and tomorrow. And three, because we have the best team in the industry. We're on track to meet our goals of generating $2 billion incremental net sales from innovation and the world is taking notice as we were recently named one of the world's top 50 most innovative companies by Fast Company. But more importantly, we are expanding the choices we offer our consumers so that they don't have to sacrifice, whether it's providing greater value through multi-packs, plant-based options such as our newly released NotMacandCheese or expanded the choices in our iconic brands such as zero sugar Heinz ketchup.

Myself, I've been traveling around the world visiting with our employees and they are consumer obsessed. Their sense of ownership, collaboration and agility is so inspirational. I just want to say thank you to every one of them for their dedication. We are proud of our progress, but far from satisfied as we continue focusing on serving these consumers and making life delicious for everyone.

And with that, I have Andre joining me. So let's open the call for Q&A.

Questions and Answers

[Operator]

[Operator Instructions] Our first question comes from Andrew Lazar with Barclays. You may proceed.

[Andrew Lazar, Analyst at Barclays]

Thanks. Good morning, Carlos and Andre.

[Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors at Kraft Heinz]

Good morning, Andrew.

[Andrew Lazar, Analyst at Barclays]

Hi. It looks like KHC is still losing share in North America retail though at a more modest pace recently, but in the accelerate platform specifically your remarks call out holding or gaining share and about 55% of this platform. I guess, would you expect this percentage to be higher given the disproportionate allocation of resources to this platform? I guess a little more detail on share trends within accelerate would be helpful. And then you mentioned U.S. restaurants softening a bit. Are you starting to see any of that on the flip side benefit at home eating for your business? And if not, why would that be? Thanks so much.

[Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors at Kraft Heinz]

Yeah. So thank you, Andrew, for the question. Before I get into the accelerate, let me just at least give you a view how I'm seeing so far the business performance. If you look at the last five weeks just to remove the noise of Easter, we actually continue to see volume share improvement versus year-to-date and we're holding dollar share at the same pace in the U.S. So that's at the macro level in the U.S. for our company. Now if you look at accelerate platforms, we actually continue to outperform the other platforms. So far, we are seeing flat in dollar share and growing volume share by point to points.

And now let me just break the other two and then I'll go back to accelerate. We are losing share in protect platforms as we continue to see the impact of the decline in SNAP benefits. At the same time, I'm actually pretty excited about the renovations we are seeing in these brands because we are going to be continue to bring more consumer preference options as we go into this year. In our balanced part of our portfolio, we are losing share both improving versus year-to-date primarily driven by coffee.

Now to you question about accelerate platforms. There's a couple of big brands that are in there that I would like to unpack a little more. If you think about our mac and cheese business which is within the accelerate platform, what you're going to be continue to see is one, we are going to start lapping a lot of the headwinds from SNAP. Mac and cheese was probably one of the more categories that were more actually impacted by SNAP. And as we go into Q2, beginning now in May, you'll see a plethora of new innovations from gluten free to new options and flavors on mac and cheese business as well as some new exciting things for the category with new SKUs that we're bringing in the second half of the year.

If you look at the other parts of our accelerate platform, that includes our condiments. And in the condiment side, what I would say is our category actually is expanding. So we are growing and we're actually growing volume share. So for us is how do we continue to drive this growth within that category that has the right tailwinds behind it and you'll see us continue to expand on the number of offers and innovations and we go into year to go. The one note that may be also helpful to understanding that accelerate platform is also we also got out some non-strategic business, in particular, our Heinz bulk vinegar, which was a business that for us in terms of the economics didn't make us more sense. So we also exited that in the first quarter of the year. So hopefully that gives you a sense how we're thinking about accelerate within the context of our total company.

I think the second part of your question is on and away from home business. And I think let me just say that right now as I mentioned some of the prepared remarks, we are seeing some of the slowing of the restaurant traffic in the U.S., which -- some of it is impacting our business, but also some of the impact that we saw in the first quarter was due to us exiting some low margin businesses as we think about making the right choice for the overall P&L. The exit of the business was about $50 million in the first quarter and that's going to be similar throughout the rest of the year.

Now for us, as we believe, as we go forward, we actually believe that it's about us continuing to drive the importance of a buy from home in new channels. I mentioned in the opening remarks that we're also seeing great opportunities in terms of travel and leisure and that's an area that where our teams are both focused because of not only growth, but also because it allows us to expand margins into those areas. And we also are seeing improvement in terms of distribution of our core businesses as we go into Q3. So again, I feel very good about away from home. I think that the trends will continue to improve. And at the same time for us at Kraft Heinz, we have the scale to make sure that no matter where our consumers are shopping at hotels, whether they're going into restaurants or at home, then we have the distribution opportunity for us to kind of make sure that we are there to service anywhere they are. Thanks for your question, Andrew.

[Andrew Lazar, Analyst at Barclays]

Thank you.

[Operator]

Thank you. One moment for questions. Our next question comes from Ken Goldman with JPMorgan. You may proceed.

[Ken Goldman, Analyst at JPMorgan Chase & Co.]

Hi. Good morning. Thank you.

[Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors at Kraft Heinz]

Hi Ken.

[Ken Goldman, Analyst at JPMorgan Chase & Co.]

Hi. You mentioned inflation in your comments in a few areas. I guess two questions here. First, I don't think you updated us. Forgive me if I missed it, but I think last time you were talking about maybe 3% cost inflation for the year. I'm just curious if that's still a reasonable number. And then I guess, second, more broadly, there's been a lot of attention paid to cocoa, obviously, but coffee inflation has been fairly notable as well. And I'm just curious, right, even though, historically, coffee is somewhat of a passthrough category, do you think that if you and your competitors need, you'll be able and even willing to raise prices to customers as much as you typically might hear? Or do you maybe expect a little more, I guess, pushback than usual?

[Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors at Kraft Heinz]

Thank you, Ken, for the question. Let me just start and then I'll ask Andre to continue to build on it. For us, we are certainly committed to continue to provide families with affordable options and that means something that we take very seriously. And if you think about 2023, we did end the year with 3% inflation, but we only passed about 1% pricing to consumers. So we do that very much intentional in a way for us to make sure we are all doing everything we can to offset things so that consumers don't see it. Now Andre, if you want to comment a little more in terms of what you see in terms of cost inflation today and the coffee category.

[Andre Maciel, Executive Vice President and Global Chief Financial Officer at Kraft Heinz]

Sure. Good morning, Ken. So yeah, we still expect inflation to be in the low single-digit territory like we said before. So nothing has changed on that regard. With inflation a bit more concentrated in Q2 and Q3 than in the shorter quarters and that's primarily because of what you call the big three commodities, cheese, meat, coffee, which we are seeing, particularly in nip and cheese higher level of inflation happening, which are continuously lapping very favorable comps from last year. So we don't see any other meaningful change here and the prices that are being taken is very surgical around those categories have been suffering the largest impact. As I say, cocoa luckily is not a relevant part of a portfolio at all. I mean, a little bit in Netherlands. But beyond that, there is nothing worth mentioning. And we don't see any reason to believe at this point that we would not be able to continue to pass through the prices in those commodity categories like it has always been the case.

[Ken Goldman, Analyst at JPMorgan Chase & Co.]

All right. Thank you. And if I can ask a quick follow up just the increase in gross margin guidance coupled with no other changes implies a bit higher SG&A than you previously expected. So just assuming that's accurate, are there any key areas in operating expenses we should think about that are maybe a little bit higher than planned? Obviously not a huge amount or maybe the plant shutdown is the primary, I guess, culprit here, so to speak. Just trying to get a little color there, if we could.

[Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors at Kraft Heinz]

As a signed company, we are starting to deploy our brand growth system, which is the method that allows to continue to improve in our marketing and continue to strengthen our brands. And one of the components of the brand growth system is ensure that you have the sufficient level of marketing across the portfolio. And we start to see a few selected areas where we need to step up market investment thinking on the long term and we have been gradually approving [Indecipherable] investments on top of what initially planned on the marketing side in particular, which I think is a great thing for us. That's all.

[Andre Maciel, Executive Vice President and Global Chief Financial Officer at Kraft Heinz]

Thank you, Ken.

[Operator]

Thank you. One moment for questions. Our next question comes from Bryan Spillane with Bank of America. You may proceed.

[Bryan Spillane, Analyst at Bank of America]

Hey. Thanks, operator. Good morning, everyone. I just had two questions. One, just I guess a detail. Can you share with us I think in the past you've shared with us how much the SNAP issue has impacted organic sales. So do you have that for the first quarter?

[Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors at Kraft Heinz]

Look, it's never 100% precise. We're talking about a macroeconomic model. But we estimate on the U.S. retail business like in the range of 200 bps negative impact.

[Bryan Spillane, Analyst at Bank of America]

Okay, thank you. And then a question on the away from home in the U.S. and the deceleration. And again, you've quantified the impact of the plant closure, but just can you give us a sense of how much the -- I'm sorry, the impact of exiting the customer, but can you give us a sense of just how much of the decline is also related to like traffic at restaurants? Just trying to get a sense of the weighting of what's actually driving the slowdown. And then also as you look into the second half, right, where you're expecting -- there's an expectation that there's going to be some recovery. Just what underpins that? And I say that in the context of as we're kind of going through earnings season, a lot of the restaurants have incrementally gotten worse or slower. So just is there maybe too much optimism baked into the back half expectation for recovery when it looks like a lot of these restaurant companies are guiding down?

[Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors at Kraft Heinz]

Let me start and then Andre if you want to kind of build on that. And thanks for the question, Bryan. First of all, I continue to feel very good about overall strategy globally about away from home. Again, it's a business that we are seeing continue to improve outside the U.S. And even as we are seeing some of this low in the restaurant business here in the U.S. As I think about the second half, there's a few things that I think will feel better as we go into this rest of the year, even in the U.S. here. First of all, we mentioned about this factor impact that we had to close for unplanned maintenance and that's going to affect us in Q2 and that will be behind us as we go into the second half of the year.

The second part is that we are also going to be expanding the number of clients is where you're going to find our portfolio. So there's number of things that I can speak to today, but that we'll see as we go into Q3 in which we actually expand the distribution of our products. And then the third part is that we are going to continue to drive the focus on us going into attractive higher margin channels. So again, beyond the restaurants in places like leisure, hospitality and travel where we are actually seeing better performance because of the higher income consumer and us getting into those channels in particular. And I think within that channel, we are seeing very successful programs around our Heinz selection program and hospitality experiences that allow us to bring differentiated type of programs in an industry that until now we really haven't played as strongly.

And then lastly, what I would say is this is an area where we're going to continue drive innovation in away from home. I mean, already you are seeing how we are taking our Heinz remix machine and we're actually using that and planning it to work in the partnership that we have with Burger 5, which is now our first restaurant to debut our Heinz Remix. And then we are going to see that expanding as we go into 2024. So the idea is not only the fact that we're going to be present, but we also want to continue to be innovative in both the channel and the type of product we're going to bring into those channels. And Andre, anything else you talk about.

[Andre Maciel, Executive Vice President and Global Chief Financial Officer at Kraft Heinz]

Don't think so.

[Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors at Kraft Heinz]

Thanks for the question, Bryan.

[Bryan Spillane, Analyst at Bank of America]

Thanks, guys.

[Operator]

Thank you. One moment for questions. Our next question comes from John Baumgartner with Mizuho Securities. You may proceed.

[John Baumgartner, Analyst at Mizuho Securities]

Good morning. Thanks for the question. Carlos, you highlighted consumer stress as a theme, and I wanted to ask in North America where the volume declines are still more pronounced, things like mac and cheese, which you just detailed for Andrew, but also catch up the juices. These are categories where private label has been underpenetrated historically and now you're seeing volumes growing a bit. Are you seeing anything different, whether it's new merchandising by retailers or new price sensitivity among consumers that's changing the dynamic in these categories at all? So I'm curious for your take on the pockets of private label share growth. And then maybe a follow up. Are there any specific categories in U.S. retail where you're expecting material benefits from joint business plans or reinvestment for the duration of this year?

[Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors at Kraft Heinz]

Thank you for the question. First on private label, first of all, we are fortunate that we have such an iconic and beloved brands in our portfolio. And I think what you're seeing is that really we haven't seen much of a change in terms of our overall gaps versus private label. And I think for us, the benefit that we have had is that over the last two years, we have spent a significant amount of energy and continue to renovate our portfolio and today we certainly have in the U.S. renovated almost 100% of our portfolio to make sure that it continues to be relevant for today and tomorrow.

And I think that along with the fact that we are also very much focused on delivering great value to consumers. We had to make sure that as we think about value that it's not just about the price point. It's also about it's worth paying for. So that's why our focus on driving quality products in a way that is affordable and giving more consumer choices that is also driving the world value equation for consumers. So what you're seeing in the data is private label have been gaining share, but really they have stabilized and they're taking more share from other branded players.

In terms of our JVP, that continues to be a strength of ours that. Frankly, it comes out with the fact that we have been building this trust and partnership with our key retailers that allows us to truly leverage the scale of our total portfolio in a way that help us to both drive our distribution of innovation as well as improve our overall performance and execution in store. Because of this partnership, we can do things in store that probably other players cannot do, whether that's you think about the holiday season coming up now in the summer, we have the range of a portfolio that allows us to create true differentiating and unique value promotions that other people cannot do. So it's something that we continue to elevate and we continue to build on as we have strengthened our portfolio and the partnership we have with the key retailers.

[John Baumgartner, Analyst at Mizuho Securities]

Thanks for the questions.

[Operator]

Thank you. One moment for questions. Our next question comes from Steve Powers with Deutsche Bank. You may proceed.

[Steve Powers, Analyst at Deutsche Bank Aktiengesellschaft]

Yes. Hey, good morning, guys. Thanks. Hey, Carlos, in the prepared remarks, you talked about the unplanned maintenance that you had to take on one of your away from home plants. It seems that you've resolved that issue and you expect the impacts to be isolated to the second quarter, but maybe just a little bit more details on what transpired there. Any kind of root cause diagnostic? And then just do you expect that to be a pretty quick bounce back in recovery in 3Q or is the recovery going to be more spread across the back half? Thank you.

[Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors at Kraft Heinz]

Yeah. Thank you for the question, Steve. Yeah, listen, I wouldn't give you that much more information that we shared. It was a temporary shutdown in our plant for that on planned maintenance. Now that particular factory was very much focused on our away from home business. And so those condiments are places that we cannot source from other places and much within our network of factories. So that's why, in particular, it created a little bit of a dissonance in the Q2 only. And Andre, if you want to give a little more details on the impact in what we see in the range of the portfolio for Q2.

[Andre Maciel, Executive Vice President and Global Chief Financial Officer at Kraft Heinz]

Yeah. So as we said in prepare remarks, production has resumed and is gradually going back towards the prior level. Not there yet, but productively resumed. And that's why I expect the impact that to be -- we do expect production to be fully back on track within the quarter and then the impact on pipeline as we said, will be in the range of 50 to 100 bps to the total company growth, which is a function on how fast we can really bring the production fully up to speed.

[Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors at Kraft Heinz]

Thanks for the questions, Steve.

[Operator]

Thank you. One moment for questions. Our next question comes from David Palmer with Evercore ISI. You may proceed.

[David Palmer, Analyst at Evercore ISI]

Two questions. Thanks. First to follow up on food service. What is your general food service assumption going forward that underlies your mid single-digit organic growth that you have planned for the year? Is that you basically expect that current trends industrywide and globally will remain similar level that you saw in the first quarter or improving from there? And then secondly, just Oscar Meyer, the beverage business, both were declining maybe mid single-digits or so in measured channels in the first quarter. Could you maybe talk about the challenges and general plans and prospects for improvement for each of those? Thanks very much.

[Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors at Kraft Heinz]

Thank you. Maybe Andre, if you can comment away from home and maybe I can build on the Oscar Meyer beverage business.

[Andre Maciel, Executive Vice President and Global Chief Financial Officer at Kraft Heinz]

Yeah. So first, if you think about our second half, as you said, we expect to be on algo throughout the entire second half. And if you think about the three pillars of growth, first, on emerging markets, as you said, Q1 came in line with what we said will happen mid single-digit, primarily because of the shipment phasing in Brazil. So as we head into Q2, we do expect emerging markets to be now very closer at our long-term algo and in the second half fully on the long term algo. So that's -- a point comes from that roughly, maybe a little more. On the U.S. retail business as a function of industry improving gradually, volume continues to improve. All the innovation, renovation Carlos mentioned a few examples. We do expect to be if not on algo, at least approaching algo. So that will be a big contributor for the improvement as we head into the second half.

And then finally away from home, we don't need to be fully on algo to deliver our numbers in the second half and that's not what we're contemplating. So we don't expect our home to be fully back on algo. Even though on international side, we should be back there in the U.S. where we think the dynamics of the industry is what give us a pause. We do expect improvements and a great improvement on industry plus the business wins. But I think we're still a bit on a pause to see how much of the industry will recover. But again, we don't need to be fully on algo in U.S. away from home to deliver our guidance for the second half.

[Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors at Kraft Heinz]

And just going to dig deeper on the Oscar Meyer and beverage questions, David. What I would say if you go back to our CAGNY presentation, those are businesses that are in two different portfolio roles within our company. So our beverage business is within our protect business in which we actually are allocating resources in order to protect the profitability through the renovation across those brands to drive the growth. So if you think about some of the key brands there, you'll see that our meal liquid concentrate in which we actually just renovated our entire kind of design or product, we have a new marketing campaign focused on the wellness of the brand can offer.

If you think about Crystal light, we just debuted our first major innovation in 10 years and we're launching a number of new and exciting functional benefits. If you think -- and then for us is how do we continue to drive that sense of focus on renovating on those particular products because we know they are differentiated and we think they are well positioned for the long term. And the Oscar Meyer is part of our balanced business, which again we are making sure we're making the right investments in order to protect our distribution. And at the same time, we also are being thoughtful about how we are going to manage businesses that are very exposed to the commodity side of things. So we are being also thoughtful of making sure we are protecting the top line while at the same time making sure we have the right gross margins management in order for us to make it work within the entire Kraft Heinz portfolio.

[Andre Maciel, Executive Vice President and Global Chief Financial Officer at Kraft Heinz]

The only thing I add on the balance portfolio as a whole, you saw in prepare remarks that the overall balance declined 4% in the quarter. But the gross profit dollars grew 5%. So as you have said before, we continue to -- it's a balancing act, and we continue to make sure that we don't start with those brands of the core investments to sustain their business. But we should not expect an average growth coming from them.

[David Palmer, Analyst at Evercore ISI]

Great. Thank you.

[Anne-Marie Megela, Global Head of Investor Relations at Kraft Heinz]

Operator, we have time for one more question.

[Operator]

Thank you. One moment for our last question. Our last question comes from Robert Moskow with TD Cowen. You may proceed.

[Robert Moskow, Analyst at TD Cowen]

Hi. Thanks for the question. Andre, I think you might have already answered this, but mathematically, I think the guidance now for food service implies a 50 basis point reduction to the overall company compared to I think the high single-digit guidance you had last quarter. So does the rest of the portfolio need to offset that? Is anything -- are you expecting anything to be a little better than you expected or is it just kind of absorbed? And then secondly, I think the slide said that you're seeing improvement in retail trends in U.S. retail. Maybe that's just versus a year ago, but can I assume that despite the market shares being down versus year ago, do you need to make any big -- any adjustments to your marketing plan for 2024? Is there any increased price investment or advertising investment that needs to be made that's different from what you expected? Thanks.

[Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors at Kraft Heinz]

Andre, you want to start with the way from home? And I can comment on the retail trends.

[Andre Maciel, Executive Vice President and Global Chief Financial Officer at Kraft Heinz]

Yeah. So good morning, Rob. First, as you said, the 50 bps that we mentioned, [Indecipherable] should be clear is linked the 50 to 100 bps linkage plan shut down and is focused on the second quarter. So we do not expect impact from that as we go into the second half. So as you head into the second half, as I said before, we do expect emerging markets to be fully back on algo. We do expect the U.S. retail, North America retail to continue to improve like improving Q1. We expect to improve more in Q2 and then more in the second half like as a function again of lapping SNAP and a lot of contribution from innovation and renovation. And on the away from home, we do expect the rest of the world to gradually improve and get close if not at algo. And then the U.S. becomes the then the question where we don't need to be at mid single-digit in the second half for us to achieve our guidance. But we do expect a gradual improvement on industry and I think we have seen that from different sources as well. I think that there is a general expectation of that together with other business wins that we have done. And I think today we're going to be past the situation with the plant as we had in the second half.

[Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors at Kraft Heinz]

Thank you, Andre. On the retail trends, I guess I'll go back to the point at the beginning, which is we are seeing the volume share improvements versus in the last five weeks and to year-to-date. So we are seeing that the momentum is happening already. And for us, what we are going to be doing is focus on those things we can control, which is that you go into the year to go, you'll see us continue to drive the renovation of our brands like I mentioned, whether it's in our protect platforms and accelerate, what is driving more innovation as you'll see now beginning now in Q2 as we continue to step up through the rest of the year and then be smart in our marketing investments. Andre mentioned earlier that part of the reason we're taking some of those growth margin dollars and investing back in the business is because now we are deploying a brand growth system that allows to think about how do we make sure we're being smart about where to spend and places that maybe we haven't been spending at efficient levels. So you are in fact going to see that continued focus on not deriving the right dollars against the right priorities for us to drive the retail growth. And thank you for the question, Rob.

[Robert Moskow, Analyst at TD Cowen]

Thank you.

[Anne-Marie Megela, Global Head of Investor Relations at Kraft Heinz]

And thank you, everyone, for joining us. This concludes our earnings call for the first quarter '24. Thank you.

[Operator]

[Operator Closing Remarks]

Participants

Corporate Executives

• Anne-Marie Megela, Global Head of Investor Relations
• Carlos Abrams-Rivera, Chief Executive Officer and Member of the Board of Directors
• Andre Maciel, Executive Vice President and Global Chief Financial Officer

Analysts

• Andrew Lazar, Barclays PLC
• Ken Goldman, JPMorgan Chase & Co.
• Bryan Spillane, Bank of America Co.
• John Baumgartner, Mizuho Securities
• Steve Powers, Deutsche Bank Aktiengesellschaft
• David Palmer, Evercore ISI
• Robert Moskow, TD Cowen