Michael Rapino
President, Chief Executive Officer and Director at Live Nation Entertainment
Yes, I'll start. We've read some of it also. We haven't said it in our business. We have over 100 festivals around the world. I think currently, ticket sales are up double digits year-over-year. So we're seeing a strong start to our festival portfolio. We also remind you festivals are a huge business around sponsorship, similar to venues with our sponsorship is up over 20% year-over-year on festivals, so we're seeing a strong, strong start to them.
We're a global company, so we do see that having a portfolio helps. We've launched some new festivals internationally. We launched about 10 new festivals a year. You're lucky if 50% of them make it to the next year. And I think this year, we started 10, we shut down six. So you're always kind of cutting off the weak performers and restarting some new ideas. I think the only trend we see overall is, I think the three-day massive festival that's going to appeal to everybody with a great unique headliner.
The kind of with the original part of this business, that seems to be really hard to deliver year on, year out, whether it's Coachella or Bonnaroo, those are big missions to deliver and artists are making a lot of money in arenas and stadiums. So it's not as easy to get that special headliner.
Where we're seeing great success, though it's one- or two-day festivals that are appealing to a more of a niche, and it's maybe 35,000 people, and it's exactly write down a certain genre of music or a lifestyle, and it's maybe a higher-end business like BottleRock does in Napa. And we've got a couple of great calling festivals out on the coast or Eddie Vedder festival on the outside of San Diego. So we are seeing probably a shift to more niche one- or two-day festivals with higher per heads, higher sponsorship value and less big swings across, let's go after a three-day 100,000 people.
There's still, though, the Coachellas, the Lollapaloozas, the Austin City Limits, they're kind of passage of right, so they'll -- they seem to have a life and will live long. But definitely, if you're starting a new one, you're probably starting a more niche strategy and try to make sure it's a better experience versus just putting 75,000 people in the field. But to us, a big part of our business overall, it's a nice piece in our overall portfolio to drive our sponsorship business, and it's on a global basis, a nice piece of our overall portfolio.