Matt Puckett
Chief Financial Officer at VF
Thanks, Martino, and good afternoon, everyone. My plan today is to give you a high level overview of fiscal 2024, a more in-depth review of Q4 results and highlight some themes for our key areas of focus and some guardrails for fiscal '25. We closed out our fiscal year having made further progress on the initial phase of reinvent. And even though our fiscal year '24 P&L results remain difficult with revenue down 11% and adjusted earnings per share of $0.74 we delivered against our near-term balance sheet and cash flow objectives.
We exceeded our free cash flow guidance largely driven by lower working capital namely inventory, with $804 million generated for the year, which I'll cover in more detail in a minute. Now turning to our fourth quarter results, which were largely in line with our expectations. Throughout Q4, we continue to take proactive measures to improve our operating performance and strengthen our business and balance sheet, while implementing additional actions as part of the Reinvent transformation program.
We advanced the work against the strategic portfolio review, which is now complete and are on track with our plan to continue paying down debt and strengthening our balance sheet. While the underlying financial results from Q4 remain challenging, there was a slight sequential improvement relative to last quarter and importantly we've seen some encouraging developments stemming from the recent actions we have taken. Now let's unpack the performance starting with the areas we guided on, inventory, cash flow and liquidity where we delivered stronger results than anticipated.
First on inventory, we made significant progress in the quarter, a direct benefit of our ongoing efforts to clean up the marketplace and operate with a more efficient level of inventories across each of our businesses. Inventory declined by 23% in the quarter versus last year ahead of our expectations with double-digit declines across each of the 4 largest brands. We're also seeing an improvement in the level and health of our inventories with our wholesale partners.
Turning to the highlight of our financial results, cash flow; as Bracken mentioned, during the fiscal year we generated over $1 billion in operating cash flow $800 million of free cash flow ahead of our $600 million guidance. This result allowed us to continue making progress against one of our biggest priorities reducing debt. As we ended fiscal year '24 with net debt of about $5.3 billion down approximately $540 million versus last year. The free cash flow beat was largely driven by lower working capital, primarily inventory as we were able to bring those levels down more quickly than projected. Liquidity at the end of the year was approximately $2.65 billion.
Now moving on to a review of the Q4 P&L; during the quarter revenue was down 13% including a little more than 2 points of impact from reset actions and right in line with our expectations largely driven by the U.S. wholesale performance which as expected weighed on results across our brand portfolio. This compares with Q3 revenue of minus 17% which also included a similar impact from reset actions. Turning to the performance by region, relative to the Americas our international business remained more resilient down 4% for the quarter. As the APAC region continued to grow and as anticipated the run rate in Europe improved relative to Q3.
The Americas region was down 23% in the quarter as anticipated, a similar trend to Q3 as a continued cautious posture from our wholesale partners and our actions to further reduce inventories in the channel particularly in the U.S. weighed heavily on results. The DTC channel although delivering a better performance was down low double digits in the quarter driven by Vans. The North Face direct to consumer was slightly positive.
Performance in the EMEA region sequentially improved to down 5% in the quarter driven by growth in the DTC channel across most brands including growth in The North Face, Vans and Timberland led by our brick and mortar channel which overall grew mid-single digits in the region. While wholesale is still negative there was a significant improvement in run rate relative to last quarter partly reflecting the normalization of delivery timing which distorted the year-on-year comparison in Q3.
Lastly, the APAC region was up 2% with all brands we distributed in the market growing except for Vans and Dickies reflecting their ongoing turnarounds. Growth was led by continued strong momentum at The North Face and ongoing growth in Timberland. Importantly as well direct-to-consumer for the region was up high single digits. While Greater China remains strong up 10% declines in Southeast Asia and Korea pulled down the performance of the region overall. Looking at the performance by brand, The North Face was down 5% in the quarter as expected.
Starting with the positives, DTC was up 7% globally for the brand reflecting positive growth across all three regions. And we continue to see outperformance in the APAC region growing 15% driven by greater China growth above almost 30% and partly offset by the onetime impact of returns in the Australia and New Zealand market to shift our model from a distributor to a direct business. While the cold weather season had a slow start, outerwear had a good quarter and overall was up mid-single digits for the year, as underlying sell through across the business remains solid.
The global performance however was impacted by the larger wholesale pressure we outlined last quarter, which is primarily contained to the Americas and which will continue to weigh on results over the next couple of quarters. Vans revenue declined 27% in the quarter in line with our expectations and reflecting the impact of the previously contemplated inventory reset actions that a 4 point negative impact on the top line similar to Q3. While both DTC and wholesale were down on a global basis, it's worth noting that DTC in Europe grew in reflecting the brand's relatively stronger position in those markets and the benefits it has been deriving from the regional platform.
Timberland was down 14% including about a 6 point negative impact from reset actions in the U.S. wholesale marketplace with sequential improvement on last quarter reflecting growth in both Europe and in Asia where the brand continues to resonate and where the go-to-market execution has been more consistent and effective. The issues largely rest with the business in the Americas which continues to be challenged and where the wholesale channel is significantly pressured because of reduced order books and ongoing soft sellout trends.
Dickies was down 15% of similar drivers in regional trends the last quarter as we continue to refocus the brand on our core workwear consumer and business. Americas continue to see soft sellout trends across the marketplace and in APAC we continue to reposition the business and adjust inventory levels with our partners. Supreme delivered another strong quarter with sales up low double digits in Q4 reflecting a good start to the spring season and further validation of the grow wide strategy with a continued strong performance in Korea, as well as the late quarter store opening in Shanghai.
Moving down the P&L, adjusted gross margin declined 120 basis points in the quarter to 48.4%. But that's not the full story nor the most important takeaway. The story really is that we were able to more quickly reduce inventories and drive higher free cash flow than anticipated. And as a result saw more significant near-term impact on gross margin than expected.
To impact the details explaining the basis point change versus last year, favorable channel and regional mix benefits and lower product costs were more than offset by a number of areas including negative foreign currency transaction impact and several factors directly connected to the intentional reset actions, namely, a continued elevated level of promotion and clearance activity as part of our effort to reduce inventory levels and reset the marketplace to a healthier level and mix as well as higher inventory reserves most notably at Dickies.
Importantly excluding impacts from reset actions and the associated inventory reserves which were more than 200 basis points, gross margin would have been up about 100 basis points versus last year inclusive of the negative foreign currency impact. SG&A was down slightly reflecting lower volume related spending and incremental savings from the reinvent program which will accelerate as we move into fiscal '25.
Partly offset by incentive compensation timing versus last year and modest spend increases in our key investment areas, along with comping prior year benefits in SG&A primarily associated with gains on asset sales. As a result of the lower revenue, SG&A deleveraged in the quarter by about 650 basis points. Adjusted operating margin decreased 770 basis points to a negative 2.1% and adjusted earnings per share was minus $0.32. Now I'd like to provide a brief update on the progress we've made on cost savings connected to Reinvent, where I'll build on some of the updates you heard from Bracken earlier in the call.
We delivered about $80 million in gross savings this year versus our target, including about $40 million in fiscal Q4, primarily driven by headcount reductions and supply chain savings. We remain on track to deliver at least $300 million in annualized savings which we expect to be fully in place on a forward run rate basis by the middle of fiscal year '25. In Q4, we booked an additional $55 million in charges, of which $16 million were noncash. Including the charges recorded in Q3, the full year total was about $105 million of which $35 million were noncash.
We now expect the total charges associated with Reinvent to be approximately $130 million to $150 million. As previously stated, we intend to reinvest a portion of the savings oriented towards our biggest brands and opportunities and specifically focused on the areas of product design and innovation and brand building. To date the reinvestment has been limited as expected and we anticipate this will accelerate as we move into fiscal '25 and beyond.
If I sum up fiscal '24, it can be characterized by a significant amount of transformative actions that we've proactively implemented to adjust the operating model and rationalize and optimize our cost structure, reset the marketplace and begin improving the health and the trajectory of the business. While we're not issuing P&L guidance now, I wanted to provide some guardrails specific to Q1 and context relative to our cash flow outlook for fiscal '25.
First, revenue will remain challenged in the near-term particularly in Q1. We expect the results to be comparable to Q4 when excluding the impact of reset actions that occurred during that timeframe. Specific to gross margins, which across much of the year should benefit from more fundamental tailwinds and headwinds, in Q1, we expect year-over-year margin erosion as we work through the residual excess inventory resulting from the cleanup actions we've taken over the last two quarters. This will largely be contained to sell out in the clearance channels including our own outlets.
We expect to generate approximately $600 million in cash available financing activities from free cash flow plus the proceeds from noncore asset sales. It's worth explaining that the lower level of cash generate as compared to fiscal '24 is a result of less working capital benefit. In particular, when considering this last year included over $500 million benefit from inventory reductions. We expect to end the year with liquidity of at least $2 billion which contemplates the payment of the $1 billion term loan due in December.
As this was my last earnings call with VF, I wanted to take a minute to close with a thank you. I've truly enjoyed the time I've spent getting to know and work with all of you over the years, and in particular the last three in the role of CFO. And I can tell you that I've learned a great deal from our interactions. While the business is not yet where I know it has the potential to be and we'll get to, I'm confident that the priorities we've set and the actions we've implemented particularly in the last few quarters since Bracken has taken the helmet as CEO will position this great company for a very bright future and I look forward to watching the continued evolution of the VF.
With that, I'll hand it over to the operator and we'll take your questions.