Julie Sweet
Chair and Chief Executive Officer at Accenture
Thank you, Katie and everyone joining. And thank you to our 750,000 people around the world who work every day to deliver 360-degree value for all our stakeholders. Before we get into the quarter, I want to thank KC, who's been an excellent partner for these last five years, and our three other extraordinary leaders who are stepping down in the next two quarters, Jean-Marc, Ellyn and Paul, each have given over 36 years of service and demonstrated strong stewardship in developing outstanding successors, including Angie, who you all know from her former role as Head of Investor Relations, who will succeed KC on December 1. As always, we are executing a smooth leadership transition to the next generation with our strong bench of great leaders.
Now onto the quarter. I am pleased this quarter to bring to life yet again the resilience and agility of our business as our actions to remain laser focused on our clients needs and quickly adapt to market conditions can be seen in our results, which are building a foundation for stronger growth as we go into Q4 and next fiscal year. As you know, this fiscal year our client spending developed differently than we expected at the beginning of the fiscal year and these conditions continue with clients prioritizing large-scale transformations which convert to revenue more slowly while limiting discretionary spending, particularly in smaller projects with delays in decision making and a slower pace of spending as well.
In response, we have moved quickly to adjust by leveraging our unique strengths, our end-to-end services including deep industry and functional expertise that enable these large-scale transformations or what we call reinventions. We are also leveraging our deep technology expertise and ecosystem partnerships and our learning machine and culture that gives us the agility to shift to new areas of demand, including, for example, GenAI, while continuing to invest at scale for future growth.
Here is how these strengths and our strategy are demonstrating results three quarters into the fiscal year. With our clients prioritizing large-scale transformations, we have accelerated our strategy to be the reinvention partner of our clients. Our success is reflected in our bookings of $21.1 billion, including another 23 clients with quarterly bookings greater than $100 million, bringing the total of such clients with these bookings to 92 year to date, seven more than last year at this time. This focus on being the reinvention partner is an important part of our strategy to return to stronger growth. As we enter next year as this work ramps, the revenue from these large-scale bookings is expected to continue to layer in throughout the year and we are also well positioned to capture increases in discretionary spend when it comes back because of the strategic positioning these deals bring at our clients.
We also have leaned into the new area of growth, GenAI, which is comprised of smaller projects as our clients primarily are in experimentation mode. And this quarter, we hit two important milestones. With over $900 million in new GenAI bookings this quarter, we now have $2 billion in GenAI sales year to date and we have also achieved $500 million in revenue year to date. This compares to approximately $300 million in sales and roughly $100 million in revenue from GenAI in FY '23. Leading in GenAI positions us to help our clients take the actions needed to reinvent and to benefit from GenAI, which frequently means large-scale transformations.
We are also taking an early lead with an eye toward long-term leadership in this critical technology, which is still in the early stages of maturity and adoption, despite its rapid evolution. We have built our expertise in making strategic acquisitions over the last decade, leveraging a strong balance sheet, and we have used this expertise to expand into new growth areas, scale in hot areas and geographies, and continue to build strength in our industry and functional consulting. We deployed $2.3 billion of capital across our geographic markets in Q3 across 12 acquisitions, bringing the total number of acquisitions to 35 with invested capital of $5.2 billion year to date as compared to $2.5 billion for the entire FY '23.
As a learning organization and talent creator, we continue to invest in our people with approximately 13 million training hours this quarter. This averages 19 hours per person, representing an increase predominantly due to GenAI as we continue to prepare our workforce for the infusion of GenAI across our business in the coming years. We also continue to steadily increase our data and AI workforce, reaching approximately 55,000 skilled data and AI practitioners against our goal of doubling our data and AI workforce from 40,000 to 80,000 by the end of FY '26.
We continue to take market share on a rolling four quarter basis against our basket of our closest global publicly traded competitors, which is how we calculate market share with revenues of $16.5 billion for the quarter, up 1.4% in local currency and slightly above the midpoint of our FX adjusted range. We expanded adjusted operating margin by 10 basis points and delivered free cash flow of $3 billion.
I want to congratulate our 97,000 people we have promoted around the world through June 1, including 702 to managing director and 64 to senior managing director, reflecting our commitment to providing vibrant career paths. We are recognized as a Top 10 place to work in 10 countries, representing more than 70% of our people: Number 2 in Argentina, Brazil and the Philippines; Number 4 in Singapore; Number 5 in Costa Rica, Finland and Indonesia, Number 7 in the U.S.; and Number 10 in Chile on the Great Place to Work list of Best Workplaces; and Number 2 on Business Today's Best Companies to Work For in India. And in recognition of our strong brand, we are proud to earn the Number 20 position on Kantar BrandZ's prestigious Top 100 Most Valuable Global Brands list, our highest rank to date, with an 11% increase in brand value to $81.9 billion. Our scale across strategy, consulting, technology and operations and our breadth and depth across industries and functions make us uniquely capable of helping our clients reinvent using technology, data, AI and new ways of working.
Before turning to KC, I want to give a little more color on our acquisitions this quarter, which yet again demonstrate the strategic importance of both our ability to invest and our expertise in identifying, attracting and integrating great companies, joining Accenture. Let's start with new areas of growth. We completed our acquisition of Udacity to scale our technology learning and training services and to help our clients reskill and upskill their people. Udacity is a critical part of our LearnVantage digital learning platform, which we announced last quarter as a new area of growth for the future.
Building on our expertise in customer-focused consulting, we invested to help drive our clients' growth agendas. We acquired Unlimited, an award-winning customer engagement agency with a deep understanding of human behavior as evidenced by its proprietary Human Understanding Lab and AI-powered data insights platform.
We acquired The Lumery in Australia, a marketing technology consultancy that helps leading organizations deliver seamless customer experiences and transform their marketing services. It provides industry and platform consulting services, including marketing, advisory and planning, implementation across entire technology stacks, operational excellence and simplification.
We closed our acquisition of GemSeek in Bulgaria, a leading customer experience analytics provider helping global businesses understand customers through insights, analytics and AI-powered predictive models. And we closed Mindcurv, a global digital -- global -- a cloud-native digital experience and data analytics company specializing in composable software, digital engineering and commerce services.
Now let's turn to scaling and hot industries. We acquired Cognosante, a provider of innovative technology solutions for U.S. federal health, defense, intelligence and civilian agencies. With this acquisition, Federal Services is creating a new federal health portfolio for its business. We invested in Customer Management IT and SirfinPA, which will provide the public sector with technology, support and justice and public safety in Italy.
We see public service and in particular health, intelligence and defense as highly strategic, industry focused areas globally for the next several years. And we invested in Teamexpat, focusing on testing integration for lithography systems in the semiconductor industry, another attractive industry segment. Our investment in Flo Group, a leading European consultancy and Oracle business partner, who specializes in global supply chain logistics, is helping us scale in supply chain, also a major growth area. Finally, we are scaling in attractive geographic markets. We acquired CLIMB, a technology-based consultancy based in Japan where we continue to experience very strong revenue growth.
Over to you, KC.