Maria Black
President and Chief Executive Officer at Automatic Data Processing
Thank you, Matt, and good morning. Before we get started, I'd like to take a minute to thank Danyal Hussain for leading Investor Relations for these past several years. He helped lead us through the pandemic and helped shepherd our CFO and CEO transitions during his time. With Danny moving on to a broader role, it is my pleasure to officially welcome Matt Keating to his first call. Congratulations to you both. We closed out the year with a strong fourth quarter that included 6% revenue growth, 80 basis points of adjusted EBIT margin expansion, and 11% adjusted EPS growth. For fiscal 2024, we delivered 7% revenue growth, 70 basis points of adjusted EBIT margin expansion, and 12% adjusted EPS growth, representing another great year for ADP.
I'm excited to share the progress we've made across our three strategic priorities, but first, I'll start off with some additional highlights from our results. Our sales and marketing teams delivered exceptional Employer Services new business bookings in Q4 on top of a strong Q4 last year. This performance was broad-based, showing continued strength in our small business portfolio as well as our mid-market, enterprise and international businesses. In fact, we sold and started more than 50,000 new small business clients during the quarter, which not only reflects the strength of our RUN solution, but also our reputation for commitment to strong service. Similarly, in the enterprise space, client interest in our Next Gen HCM solution has exceeded expectations and resulted in strong Q4 sales, and we are excited to continue this great momentum.
As a result of this exceptional performance, our fiscal 2024 Employer Services bookings growth came in at 7%, the high end of our 4% to 7% guidance range. This growth speaks to the power of ADP's unmatched distribution model, which remains a clear competitive advantage for us. With our new business pipeline even stronger than this time last year, we look forward to building on that momentum. Overall, our Employer Services retention came in better than expected for the year at 92%. We drove record-level retention in our mid-market business for the second consecutive year in fiscal 2024. I'm also extremely proud to share that our client satisfaction scores for our total business reached new all-time highs for both the fourth quarter and full year.
These results are a testament to the strength of our entire product portfolio and our commitment to supporting our clients. We are confident that these client satisfaction gains will support our retention results moving forward. Our Employer Services pays per control increased 2% both for the quarter and the full year. We were happy to have seen the resilience of the U.S. labor market as our clients continued to hire employees at a moderate pace. Finally, our fourth quarter PEO revenue growth of 6% exceeded our expectations, despite continued pressure from slowing client hiring activity. Our fiscal 2024 accomplishments extend far beyond our strong financial results. One year ago, I laid the foundation for our three strategic priorities that will guide our future growth. Now I'd like to recap some of the great progress we made in each of these areas.
Our first priority is to lead with best-in-class HCM technology. We had a very busy year on this front as we launched ADP Assist, our cross-platform solution powered by generative AI, that transforms client data into actionable insights. This isn't just another technical solution. It's an experience that combines ADP's deep data set and expertise to empower HR professionals, leaders and employees. We deployed ADP Assist across several of our platforms, including Roll, RUN, Workforce Now and Next Gen HCM, with enhanced capabilities ranging from report creation to natural language search, to initiating HR actions. These tools streamline daily tasks and are all powered by an easy-to-use search interface that is already receiving meaningful recognition in the field of generative AI.
We are very proud to share that ADP Assist earned the Generative AI Innovation Award in the 2024 AI Breakthrough Awards, and we look forward to rolling out even more features in fiscal 2025. In addition to embedding generative AI in our products, we continued to advance our next-gen initiatives. Our active Next Gen Payroll client count increased by nearly 50% in fiscal 2024, and we grew our number of live Next Gen HCM clients by more than 30% as we continued to improve implementation times. Our next priority is to provide unmatched expertise and outsourcing. Our approach to supporting our clients has been key to our winning formula for decades. And in fiscal 2024, we focused our efforts on implementing new technology that will help make an even greater impact for our clients.
To further unlock the value of our expertise, we deployed generative AI tools by call summarization and real-time guidance to support our service associates. We also invested in generative AI and other automation capabilities for our implementation teams to reduce manual data entry and minimize the risk of error during implementations. For example, out of the 50,000 new RUN clients we sold and started during the fourth quarter, about half were digitally onboarded, compared to 1/3 of our new client onboarding in RUN this time last year. And as generative AI capabilities advance, we're excited to further accelerate this progress. Finally, we plan to provide additional tools to help our associates deliver better, faster service, and allow our client satisfaction scores to continue reaching new record levels.
Our third strategic priority is to benefit our clients with our global scale. Globally, we bring together an unmatched footprint, best-in-class, integrated solutions, and industry-leading service and expertise to help our clients and their employees navigate the changing world of work. In fiscal 2024, we continued to leverage this global scale to strengthen our business. We extended our global footprint, acquiring the payroll business of our partner in Sweden, expanding the scope of our Celergo payroll offering to include Iceland, and further growing our on-the-ground presence in the APAC region. Our iHCM platform also continued to scale in several European countries and now serves more than 5,000 clients and pays more than one million client employees.
Finally, we deepened our existing partnerships with several other leading technology providers to further simplify HCM processes and broaden the spectrum of support we can provide our clients. Next, I'd like to share some new client wins from Q4 to highlight how we're leading in workforce innovation and delivering value for our clients. In U.S. small business, we continue to successfully onboard new retirement services clients across multiple industry verticals. During the quarter, we added the plan of a Texas-based insurance agency, which was challenged by manual processes and the management of multiple providers. ADP's advanced technology and planned fiduciary solutions simplified the clients' plan administration, reduced its manual oversight, and lowered its plan fees.
The ADP team made the transition easy and stress-free by providing the client with critical management of the transfer process, as well as regular briefings on the plan set up. This is just one of the thousands of new clients who turn to our retirement services solution every year. In fact, we recently took the top spot as the nation's largest 401(k) recordkeeper by total plans and total 401(k) plans in the PLANSPONSOR Magazine 2024 Defined Contribution Recordkeeping Survey. We serve over 170,000 retirement services clients, and it brings me great joy to see how ADP is helping employers address the retirement savings needs of so many Americans. We look forward to continuing the momentum in our Retirement Services business in fiscal 2025.
In our HR Outsourcing business, an orthopedic device company, who had grown extensively through acquisition, recognized it needed a deeper HR and technology infrastructure to support its future growth. So it turned to our comprehensive services support model to integrate its acquired companies onto a common platform. We look forward to supporting this client's current needs and helping it expand in the future. Additionally, Comprehensive Services crossed a major milestone in fiscal 2024, generating more than $1 billion in revenue for the year. This business has come a long way since its launch in 2008, and we look forward to leaning into our outsourcing business as a differentiator.
In U.S. enterprise, we welcomed one of the largest automotive dealers in the Midwest to our Next Gen HCM platform. Following several years of rapid growth, this client wanted to reimagine their HCM strategy. To help, our team went on site and conducted a deep review of its current practices and pain points. We developed a plan that would leverage our Next Gen HCM platform, flexible position management structure and other advanced HCM tools to address the organization's current and future HR strategy. Our initial solution included HR, payroll, time and benefits, and the client later added recruiting and talent management. We look forward to helping shape the future of their workforce together.
Overall, we were extremely pleased with our strong financial and strategic outcomes this past year. In fiscal 2024, ADP was recognized as the World's Most Admired Company by Fortune Magazine for the 18th consecutive year, and we also celebrated our 30th straight year on the Fortune 500. As some of you may know, 2024 is also our 75th anniversary. As I reflect on ADP's enduring impact on the world of work, the one constant on our journey is our talented associates. Be it the recent accolades we've received or the 75 years of support for our clients, we owe our recognition and strong financial performance to our 64,000 dedicated associates who deliver the great products and exceptional experiences, and continue to drive our client satisfaction scores to new highs. I want to take a moment to recognize them for their incredible contributions. Thank you for all you do for ADP and for our clients.
And now I'll turn the call over to Don.