Bob Iger
Chief Executive Officer at Walt Disney
Let me start by saying that what we've been seeing with streaming is significant success-driven largely by the success of our creativity, whether it's in the television side, the company had 183 Emmy nominations, for instance, led by shows like Showgun and the Bear and Abbott Elementary and only mergers in the building and I can go on and on. And obviously, on-top of the television success, creatively, we've had huge success in the motion picture front recently.
And when you look at what the current motion picture lineup drives in terms of value on streaming, it's profound. So inside-out, it's in our comments today, the first film has had tremendous consumption since the first trailer for Inside Out 2 launched in November. The same thing is true for the early Deadpool movies, for the early Planet of the Apes movies, I could go on and on. So when we look across our portfolio of IP and this includes Disney branded, Fox branded, obviously everything that's on Hulu, programming from FX, programming from ABC, National Geographic, what we're basically seeing is we're seeing growth in consumption and the popularity of our offerings, which gives us the pricing leverage that we believe we have.
So every time we've taken a price increase, we've increased, we've had only modest churn from that, nothing that we would consider significant. And we believe that as we add these new features like the channels that we're going to be adding later this year and the success of our movie slate and I'll get into that a little bit more, that the pricing leverage that we have is actually increased. We're not concerned. The goal is to grow engagement on the platform. And what I mean by that is obviously offering a wider variety of programming, which is why we're adding news, why we're adding the ESPN tile to it. While we're bundling aggressively to give consumers the ability to buy across all of our basically creative engines.
And we feel very bullish about the future of this business. We're not saying you know much more about it except you can expect that it's going to grow nicely in fiscal 2025. Now the other thing I want to add is that we've been talking a lot about adding the technology features that we need to basically make it a higher-return, higher-margin business and a more successful business. And we're doing that right now. We started our password sharing initiative in June. That kicks-in earnest in September. By the way, we've had no backlash at all to the notifications that have gone out and to the work that we've already been doing. We know that we need stronger recommendation engines and we're working on that technology and we need to make our marketing more efficient.
But by adding all of these features, both on the technological side and also on the programming side, we're bullish about the future of this business. And then when you think about it, over to Hugh mentioned Moana and Mufasa, let me just read to you the movies that we'll be making and releasing in the next almost two years. We have Moana, Mufasa, Captain America, Snow White, Thunderbolts, Fantastic Four, Zootopia, Avatar, Avengers, Mandalorian and Toy Story, just to name a few.
And when you think about not only the potential of those in box office, but the potential of those to drive global streaming value, I think there's a reason to be bullish about where we're headed. And Ben to answer your other question, flattish was a reference to experiences.
