Barbara Rentler
Vice Chairman & Chief Executive Officer at Ross Stores
Sure. On the ladies business, we're obviously, that's our one of our focuses in terms of shifting our assortments, getting more branded, adding more values because the ladies business, as you know, is critical, is critical to the entire business. So again, we've learnt -- we keep learning as we're going, adding a lot of new vendors, trying different values. And so that's just going to kind of continue ladies and we're going to adjust as we need to as we go. The value equation, I always get value in pricing home, we talk value in pricing, I'm most afraid to say it. So our focus in all of it is on the value. The value compared to out the door and other retailers, the value depending upon what segment I'm in, whether I'm a promotional department store or from a math, we're focused on the value not so much the price.
In home, the home business isn't as branded, obviously, in the outside world as ladies or men or even kids, for example. So in the home business, we're really more focused on specific businesses where it is branded in the outside world. So we want to make sure that we're again, we have a good compare when you're comparing against a brand, we'd be able to have a good compare, so that we could go in and show again show really incredible value to the customer, because the value strategy is our market share strategy, I mean, where we're figuring it out and every business is at different points in the process, but where we're figuring it out, it is really driving sales. So we're just going to continue to do it.
In terms of absolute pricing, we're not really planning an AUR, we're really planning a value, now with that we will have good better best brands in the assortments because we don't want to alienate any customer, so we want to make sure we still have a broad assortment of price points where we have a broad assortment of products in the store. So we don't want to lose that because that's an important part of the treasure hunt, but in terms of absolute pricing, as Michael said before, we're not planning specific AUR.
So, really looking at the outside world and comparing that recognizing in front of us we can see now as retailers are reporting their sales and talking about promoting go forward, we'll run through that same drill the merchants do all the time competitive shop, track outdoor pricing, out the door price, sorry, out the door pricing and follow that same path, but it really is a value strategy. We want her to come in and to feel like she got a really an incredible deal eery day of the week. So again, different businesses at different points in the journey, but that's kind of where we are at this moment.