Emma Giamartino
Chief Financial Officer at CBRE Group
Thanks, Bob. I'll start by providing context on how our business has greater earnings growth potential than in any point in our history. We focused on expanding our resilient earnings streams and as a result our SOP from resilient businesses has increased from approximately 32% coming out of the global financial crisis to around 60% today. These resilient earnings are significantly less volatile than our transactional businesses and most importantly we expect them to achieve enduring double digit organic growth, which we believe can be boosted even further by M&A. Our investments in resilient businesses have changed the complexion of our company.
For context, core EPS fell 30% peak to trough during the downturn we just experienced versus 80% during the GFC and we are poised to surpass prior peak core earnings next year less than 2 years from the trough of the downturn. Coming out of the GFC, it took 6 years to return to peak earnings.
Now let me walk you through the highlights of each segment's results.
I'll start with advisory on Slide 6. Advisory net revenue exceeded expectations supported by leasing strength in the beginning of a recovery in property sales revenue. We continue to benefit from our strong position in the office leasing market. In fact, global office leasing revenue reached a new high for any Q3 increasing by 26% better than we expected. Greater certainty about the economic outlook is supporting occupier decision making across primary and secondary markets particularly in the U.S. and Europe. As expected, demand is skewed toward the highest quality space that will encourage employees to return to the office.
Global property sales returned to growth with a 14% revenue increase exceeding expectations. Revenue grew across all global regions. In the U.S., property sales revenue rose almost 20% driven by stronger activity in multifamily and retail. This complemented strength across our mortgage origination business which benefited from a 36% increase in loan origination fees. In addition to continued activity from debt funds, originations picked up notably with the GSEs. Overall advisory SOP rose almost 50% and net SOP margin increased by more than 350 basis points.
Please turn to Slide 7 for a review of the GWS segment. Overall net revenue for GWS increased 19% in line with our elevated expectations. Within Facilities Management, net revenue increased 22% with broad based strength in both the enterprise and local businesses. Through the third quarter, we secured more new enterprise business including first generation outsourcing wins and existing contract expansions than in all of 2023. This lays a strong foundation for net revenue growth in 2025.
Project management net revenue rose 12% led by the Turner & Townsend business. Turner & Townsend exhibited strength across its geographies and asset types with revenue up 18% once again exceeding expectations. Turner & Townsend sustained outperformance reinforces our level of conviction in merging CBRE's project management business under Turner & Townsend's leadership. GWS' net SOP margin improved by more than 70 basis points in line with our expectations reflecting our cost efficiency initiatives.
Please turn to Slide 8 as I discuss the REI results. REI segment operating profit was better than expected and meaningfully above the prior year. This was led by investment management which benefited from incentive fees and significant co-investment returns reflecting improving market conditions. AUM increased to more than $148 billion during the quarter and $5 billion of capital has been raised this year. At the same time, we have fully cleared our redemption queue in our core funds and are seeing increased interest and fundraising activity across enhanced return strategies. We expect the market backdrop for AUM growth to improve considerably in 2025. As expected, we did not monetize any significant development assets during the quarter. We remain on track to realize large development profit by the end of the year and continue to steadily increase the embedded profit in our development portfolio over the long term. We added $500 million to our in process and pipeline portfolio in the quarter which now exceeds $32 billion.
Now I'll discuss cash flow and leverage on Slide 9. Free cash flow for the quarter improved meaningfully to $494 million up more than 60% and trailing 12 months free cash flow conversion improved to 71%. The delta between our GAAP and non-GAAP earnings in Q3 was primarily driven by non-cash items. Our free cash flow forecast for the full year remains unchanged at slightly over $1 billion. The increase in EPS guidance is not expected to convert to free cash flow primarily because the large development gains slated for Q4 will be reported in cash flow from investing. Adjusting for this impact, our free cash flow conversion for the year would be within our target range of 75% to 85%. Finally, we are on track to end of the year with about one turn of net leverage even after deploying $1.3 billion of capital across M&A and co-investments thus far in 2024.
Please turn to Slide 10 as I discuss our outlook. Our new core EPS expectations of $4.95 to $5.05 for 2024 represent a 12% increase at the midpoint of the range compared with our original outlook in February. We believe higher full year earnings are achievable because of the outperformance in our businesses thus far this year and our confidence in our business pipeline. We expect to deliver our best fourth quarter core EPS ever led by GWS which should exceed its prior SOP record by a significant margin. It is notable that we expect to achieve this level of earnings in the fourth quarter without advisory or REI returning to prior peak profits. All segments are expected to materially exceed their prior earnings peaks in coming years.
Within advisory, we now expect over 20% SOP growth for the full year mostly driven by stronger than expected leasing activity. GWS is in line with our prior expectations. We are narrowing guidance and expect to grow SOP in the high teens range for the full year. And for REI, we continue to expect multiple development asset sales to be completed in the fourth quarter.
Looking to 2025, the midpoint of our new 2024 guidance implies that we are only about 12% from our prior peak earnings. Absent an unanticipated market event, we will almost certainly exceed prior peak core EPS of $5.69 next year, fueled by continued double digit growth in our resilient businesses and a further recovery in our transactional businesses.
Now I'll turn the call back to Bob for closing thoughts.