Carlos Abrams-Rivera
Chief Executive Officer at Kraft Heinz
Let me start -- thank you for the question. You know, first of all, I would just say if you put into context, again, we have three growth pillars, two of them, we have put the efforts and now are both growing and gaining momentum. And if we think about their US business, you know, we have kind of diagnosed the problem exactly to about, you know, four to five brands. And -- and just to give you context, we have over 200 brands in our company. So for us, it's very much focused on those areas and we went to attack. You know, hopefully, you got to see in our prepared information that we sent out that already we are seeing how Capri Sun and Mac and Cheese, we are seeing the improvements in trends in sales as we have renovated, innovated and invested in both of those brands.
We are seeing places like our Philadelphia business, Ore-Ida, Taco Bell, places where we have turned around those businesses and now driving significant amount of momentum as we go into the year. And we've seen that even outside of the US as well. So that idea of us continue to understanding how we play to our strengths by focusing renovating, innovating and investing is something that has been proven model for us and we already see evidence of that. I mean -- and -- and frankly, if you look at our Heinz business globally, today, you know, it is a -- it's a brand that globally for us is $4.5 billion and actually grew 4% in this particular quarter.
So we know we have kind of the right replicable model for us to apply and we will continue to do so, which is continue to make sure we have the right levels of investing in marketing, not only the levels, but also continue to focus on the effectiveness of the marketing and then support it with the right investments in terms of technology, R&D in order for us to kind of fully completely drive the innovation, renovation that we want to see. So in terms of promotions that I mentioned, it has a role. It is something that actually supports the business in certain occasions in -- which can lead to that base growth. But frankly, our commitment to making sure that we invest in the things that will drive the brand strengths over the long-term is the number one priority. Thank you for the question.