J. M. Smucker Q2 2025 Earnings Call Transcript

Presentation

[Operator]

Good morning, and welcome to The J.M. Smucker Company's Fiscal 2025 Second Quarter Earnings question-and-answer session. This conference call is being recorded and all participants are in a listen-only mode. Please limit yourselves to two questions and requeue if you have additional questions.

I'll now turn the floor over to Crystal Beiting, Vice President, Investor Relations and Financial Planning and Analysis. Thank you. You may begin.

[Crystal Beiting, Vice President, Investor Relations and Financial Planning and Analysis at J. M. Smucker]

Good morning, and thank you for joining our fiscal 2025 second quarter earnings question-and-answer session. I hope everyone had a chance to review our results as detailed in this morning's press release and management's prepared remarks, which are available on our corporate website at jmsmucker.com. We will also post an audio replay of this call at the conclusion of this morning's Q&A session.

During today's call, we may make forward-looking statements that reflect our current expectations about future plans and performance. These statements rely on assumptions and estimates, and actual results may differ materially due to risks and uncertainties. Additionally, we use non-GAAP results to evaluate performance internally. I encourage you to read the full disclosure concerning forward-looking statements and details on our non-GAAP measures in this morning's press release. Participating on this call are Mark Smucker, Chair of the Board, President and Chief Executive Officer; and Tucker Marshall, Chief Financial Officer.

We will now open the call for questions. Operator, please cue up the first question.

Questions and Answers

[Operator]

Thank you. The question-and-answer session will begin at this time. [Operator Instructions] Our first question is coming from Andrew Lazar from Barclays. Your line is now live.

[Andrew Lazar, Analyst at Barclays]

Great. Thanks so much for the question. Good morning. Mark, you now expect flat year-over-year sales in your fiscal third quarter, even though the top line momentum has been solid thus far this year and certainly well above that, and the timing of the SD&A spend moving, I guess, to the third quarter, I would think, would only help the top line. So, is there something discrete you see impacting third quarter sales? Maybe it's just Hostess moving into the base or what's driving sort of that expected deceleration?

[Tucker Marshall, Chief Financial Officer at J. M. Smucker]

Yeah. Andrew, good morning. This is Tucker.

[Andrew Lazar, Analyst at Barclays]

Hey, Tucker.

[Tucker Marshall, Chief Financial Officer at J. M. Smucker]

Thanks for the acknowledgement on delivering a strong second quarter and we do see the momentum continuing through the back half of our fiscal year. Specifically to your question around flat year-over-year top line for our third quarter, really what we're assessing is the second round of pricing within our coffee portfolio. So, we're anticipating flat coffee sales. We're also seeing the pet portfolio lapping a very strong comp in the prior year, along with assessing the discretionary nature of overall pet treating and also reduced co-manufacturing sales. Further, we have called down sweet baked snacks that we acknowledged in our prepared remarks and then we're seeing that being offset by growth in our frozen handheld and spreads portfolio, which is really the focus of the outlook for Q3.

[Andrew Lazar, Analyst at Barclays]

Great, that's really helpful. Thank you for that. And then best we can tell your new Hostess sales guidance for the full year implies, I think, a low single-digit year-over-year decline in the second half. I guess, first, do I have that right? And if so, obviously, it's more realistic, but still implies a sequential improvement from the, call it, mid to high single-digit declines we've seen for the brand more recently. So, I guess, some -- what's expected to drive that sequential improvement in the second half and sort of what's your visibility to that sort of outcome, again, if I have the calculation right for the back half? Thanks so much.

[Tucker Marshall, Chief Financial Officer at J. M. Smucker]

Andrew, you are correct. The sales guidance for FY25 implies a low single-digit year-over-year decline in our second half. We are seeing some sequential improvement as we move through the fiscal year. That's really due to two reasons. One are the outlined remarks around what we're doing to improve execution across the portfolio that came through Mark's section. And then secondly is just lapping some easier year-over-year comp comparables.

[Andrew Lazar, Analyst at Barclays]

Great. Thank you so much. Appreciate it. See you in December.

[Operator]

Thank you. Next question is coming from Ken Goldman from J.P. Morgan. Your line is now live.

[Ken Goldman, Analyst at J.P. Morgan]

Hi. Good morning, and thank you. I'm just wondering to continue the conversation on Hostess, can you update us a little bit on what you're thinking in terms of synergies both this year and next in light of maybe a little bit of a longer path to kind of get back to that 4% top line growth longer-term?

[Tucker Marshall, Chief Financial Officer at J. M. Smucker]

This is Tucker. I'm going to frame in the cost synergies and then have Mark talk a bit about how we're thinking the revenue synergy component. But on the cost synergy front, we're still committed to $100 million of achievement by the end of our fiscal year '26. We're seeing that balanced about half in this fiscal year and half in next fiscal year, and we should be able to achieve that $100 million outlook even after completing the Voortman divestiture.

[Mark Smucker, Chair of the Board, President, and Chief Executive Officer at J. M. Smucker]

Ken, it's Mark. Just maybe to play back a little bit of my prepared remarks. So, we still feel really excited about Hostess. We love the brand, we think there's a lot of opportunity for it and just wanted to acknowledge in the prepared remarks that there were just two things that were driving the underperformance. One was just the continued cautiousness of the consumer, right, in terms of inflation and lower discretionary income and then a bit of execution on our part, which was not related to the integration because the integration went well. It's behind us and it's complete.

But what we really have started to pivot to do is making sure that we're doing four key things is executed better against base fundamentals, which is getting more display because it is an impulse category. Expanding distribution at shelf and notably in the away from home channel. We are going to be launching a fantastic new marketing and advertising campaign in the new year, which we believe will be very relevant to consumers and really speak to the emotional connection to the brand. And then that would include a packaging refresh, some innovation. We will be looking at launching like $1 pack, so we will bringing different value equations to the consumer. And then lastly, we've had some early tests on co-promoting Hostess with some of our legacy brands, think, coffee and less discretionary brands and early reads on those co-promotions are very strong. So, accelerating those efforts is another thing that we'll be doing. So, over the coming quarters, we would expect to see improvement in the Hostess results and just remain confident in that brand because of overall snacking trends continue to remain positive across multiple categories.

[Ken Goldman, Analyst at J.P. Morgan]

Great, thank you for that. And then just quickly a pivot to the broader company. How would you like us to think about the balance between price versus volume mix for the rest of the year with the understanding there's a lot of puts and takes in there? Just a general sense would be helpful.

[Tucker Marshall, Chief Financial Officer at J. M. Smucker]

Yeah. As we think about the full year, Ken, I think it's easier to kind of break it down this way is, if you think about our outlook at the midpoint of our guidance range, it's 9%. When you isolate the impacts of acquisition, divestiture, foreign exchange, comparable growth is probably around 1.5. When you think of the pet co-manufacturing, that gives you about another 1 point. So, base business is about 2.5 to 3. And within that, you're probably equally split between volume, mix and price on a full year basis.

[Ken Goldman, Analyst at J.P. Morgan]

Perfect. Thanks so much.

[Operator]

Thank you. Next question is coming from Robert Moskow from TD Cowen. Your line is now live.

[Robert Moskow, Analyst at TD Cowen]

Hi. Thanks. I had a couple of questions about Hostess. One is, Mark, you mentioned that execution weakened. Can you give us a little more detailed -- details on what aspect of that weakened and what caused it and how you can fix it? And then secondly, a broader question. I appreciate the plans to market Hostess more aggressively in first quarter '25, but are there any concerns internally about whether it might get drowned out? There's a lot of messaging from the new administration on Make America Healthy Again. I'm just wondering, is this the right time to be aggressively marketing indulgent snacks and how do you think the consumer will receive it?

[Mark Smucker, Chair of the Board, President, and Chief Executive Officer at J. M. Smucker]

Sure, Rob, it's Mark. First of all, just on the category in general, remember that when I talked about this less discretionary income and inflation, that has affected all channels. So, that is -- it's traditional channels, it's convenience. We've seen the entire convenience channel be down a bit. And so, that has clearly impacted. And then, I guess, what I would highlight is we would have liked to have seen our execution drive a bit more display. And so, when I mentioned that we are going to really be ramping up our efforts across channels to make sure that our display is in place, is relevant, that we're supporting that with innovation. And, again, we do think there's some opportunity with these co-promoted events that will take place in the future and continually off and on throughout the next, obviously, several quarters.

As it relates to anything in the political domain, we believe very strongly that snacking continues. The trends are supportive. Consumers continue to eat a couple snacks a day. That continues to be the case. And indulgent snacking, whether it's Hostess or snacking more like Uncrustables, it contains protein. Those will continue and consumers are going to continue to look for a way to reward themselves at different times throughout the day. So, continuing to connect the dots between the brands and the consumers and what they're seeking, whether that'd be portion size or less indulgent, more indulgent, we have an obligation to continue to grow the brand, and that's what we're going to continue to focus on.

[Robert Moskow, Analyst at TD Cowen]

Great, thank you.

[Operator]

Thank you. Next question is coming from Peter Galbo from Bank of America. Your line is now live.

[Peter Galbo, Analyst at Bank of America]

Hey, guys. Good morning. Thanks for taking the question.

[Mark Smucker, Chair of the Board, President, and Chief Executive Officer at J. M. Smucker]

Good morning.

[Peter Galbo, Analyst at Bank of America]

Tucker, maybe just to start. If we look at the EPS guidance going back to kind of the start of the year, your midpoint has now moved, I think, from $10 to $9.80, now back to $9.90. And I just want to understand, like, the volatility in what you've seen from a cut and then a raise. Maybe you can just unpack that a bit more for us because it was a bit odd to me. I don't know if the visibility is maybe lower than it would have been historically, but just any help in unpacking kind of why the shift has been as much as it has. Thanks.

[Tucker Marshall, Chief Financial Officer at J. M. Smucker]

Yeah. So, you are correct. We came into the year with a midpoint at guidance of $10 and we revised down to $9.80 coming out of the first quarter at the midpoint. Really that change was largely driven by a reduction in our top line outlook and also driven by ongoing green coffee inflation and the need to take a second round of pricing. As we took up our outlook for this quarter, up $0.10, so now at the midpoint of our guidance range, $9.90, really what we're doing is we're locking in the component of the gross margin beat in our second quarter. And so, that in our mind, is a good story and acknowledging our ability to bring up our outlook at the bottom line for the full year.

[Peter Galbo, Analyst at Bank of America]

Got it. Okay, that's -- no, that's helpful. And maybe while we're on the subject of coffee, Mark, coffee prices seem to kind of make new highs every day, at least in the commodity markets. You've taken two rounds of pricing at this point. Just how you're thinking about potential, the need to take additional pricing and maybe the elasticity impact that that could have as well? Thanks very much.

[Mark Smucker, Chair of the Board, President, and Chief Executive Officer at J. M. Smucker]

Sure, Peter. Mark here. So, coffee, as we all know, it's a pass-through category. We've been very pleased with our performance in the quarter despite the fact that we continue to see significant inflation. I would highlight that arabica hit $3 yesterday and we haven't seen $3 arabica for probably over 10 years. And so, it is unusual. I would highlight that the market for coffee today is very speculative because we haven't hit harvest season yet. And so, a lot of the volatility we're seeing is really related to financial speculation. As we get into the harvest, we will have more intel in terms of what that looks like. We would hope that we would get a bit of relief assuming we have a good crop. There are some indicators that we might, but it's still a bit early to start to anticipate what could be. But at the end of the day, we have to be responsible. We want to make sure that we are able to pass along cost changes both up and down. And we do intend to do that. And we will continue to pull the levers available to us, whether that's trade or obviously cost reduction to try to make sure that we don't take price up too much and very careful to what the consumers can bear, but we will be responsible and we will continue to manage the coffee business the way we always have.

[Operator]

Thank you. Next question is coming from Chris Carey from Wells Fargo. Your line is now live.

[Chris Carey, Analyst at Wells Fargo & Company]

Hi. Good morning, everyone.

[Mark Smucker, Chair of the Board, President, and Chief Executive Officer at J. M. Smucker]

Good morning.

[Chris Carey, Analyst at Wells Fargo & Company]

I wanted to follow up on kind of questioning around coffee, but maybe moving it even a little bit forward. Mark and Tucker, you've made some comments about fiscal '26 EPS being above algorithm. And as we assess Hostess trends, clearly an expectation for it to get better against easier comps, specifically perhaps into next summer at C stores. But you also have this coffee inflation dynamic as well that it sounds like you would want to price against that going into next fiscal year. How does this all, I guess, come together in the context of earnings aspirations that you have beyond this fiscal year?

[Tucker Marshall, Chief Financial Officer at J. M. Smucker]

Chris, good morning. It's probably early to talk about the outlook for fiscal year '26, but I can certainly appreciate the question. I think what I like to frame in is sort of the components that we're considering against that outlook for '26. First of all, what is base business momentum? And you've sort of alluded to some of that in your questions. Two is the removal and mitigation of stranded overhead associated with the pet food divestiture. Three is the realization of synergies from the Hostess acquisition. Also, as we think about ongoing advancements from our cost and productivity programs associated with our transformation office and then thinking about the benefits from debt pay down, particularly in reduced interest expense. And that's really the framework that we're considering for next year. We'll continue to have a better assessment as we complete this fiscal year and we continue to plan for next year, but it's too early to call the outlook for next year.

[Chris Carey, Analyst at Wells Fargo & Company]

Okay. Okay, fair. One follow up. We've received more questions around coffee consumption in recent weeks, some theorizing that weather may be some driver of some sequential softness in volumes for the entire category. What is your assessment of sequential developments in the coffee category and also for your business? And how you see the impact of elasticity, perhaps weather and any other considerations that we should be thinking about going forward from here? Thank you.

[Mark Smucker, Chair of the Board, President, and Chief Executive Officer at J. M. Smucker]

Chris, that's a tough one to answer, to be totally honest. What we continue to see is that our business is an at-home business for the most part. We do have a nice away from home piece of the business, but the majority of our coffee business is at home. The data continues to support 70% of cups consumed are still consumed at home. And we do see positive, usually a bit more consumption around the holidays. Obviously, that can be related to family gatherings as well. But in general, we still feel very positive around our coffee business in total. The consumer as they do shift to different forms, whether that's liquid, in the past, it's been one cup. We have demonstrated our ability to shift our portfolio to where the growth is and that's where we're going to continue to focus.

[Chris Carey, Analyst at Wells Fargo & Company]

Great. Thank you.

[Operator]

Thank you. Next question today is coming from Tom Palmer from Citi. You line is now live.

[Tom Palmer, Analyst at Smith Barney Citigroup]

Good morning. Thanks for the question. I wanted to maybe just start off on sweet baked snacks. You noted some of the planned changes here as we roll into the new year, packaging, displays, marketing. Where are we in kind of the selling cycle to customers? How have these changes been received? Do you have visibility at this point into improved distribution or merchandising from rolling these changes out?

[Mark Smucker, Chair of the Board, President, and Chief Executive Officer at J. M. Smucker]

Yeah. We have -- we've already -- are actively engaged with several of our key customers and those discussions have been positive. I think at the end of the day, being a leader in this category, where we can demonstrate winning, they win too. And so, it really needs to be a win-win. The way we work with our customers, in -- regardless of which channel that is, bringing to bear insights, data and ultimately thinking holistically about the categories allows us to bring partnership to our customers that they like and they need and everyone wins. So, the goal is to grow, not only the Hostess business, but to grow the category as well.

[Tom Palmer, Analyst at Smith Barney Citigroup]

Okay, thanks for that. And then I appreciate maybe you don't want to comment in full on '26, but you did bring up some of the puts and takes. And I wanted to ask on the stranded costs in the pet segment. As we think about some of the TSA unwind here, I think it's occurring quite soon. And the ability to address stranded costs, are there benefits this year or headwinds this year to consider? And then just to confirm, the number for next year is still $0.60 year-over-year?

[Tucker Marshall, Chief Financial Officer at J. M. Smucker]

Yeah, Tom. So, we have completed the transition services agreement with Post Holdings that was completed in our second quarter. We have called out in this fiscal year a net $0.60 impact of stranded overhead, that is confirmed as an impact to this fiscal year. As we move forward into next fiscal year, we have acknowledged that we are working to mitigate or otherwise remove those stranded overhead. So, it should not be a drag to earnings as we think about our growth year-over-year.

[Tom Palmer, Analyst at Smith Barney Citigroup]

But it should be a tailwind, right?

[Tucker Marshall, Chief Financial Officer at J. M. Smucker]

Correct.

[Tom Palmer, Analyst at Smith Barney Citigroup]

Okay, thank you.

[Operator]

Thank you. Next question today is coming from Alexia Howard from Bernstein. Your line is now live.

[Alexia Howard, Analyst at Sanford C. Bernstein]

Good morning, everyone.

[Mark Smucker, Chair of the Board, President, and Chief Executive Officer at J. M. Smucker]

Good morning.

[Alexia Howard, Analyst at Sanford C. Bernstein]

So, can I just ask a sort of not just about Hostess, but a broad question on the GLP-1 weight loss drugs, more specifically around how are you tackling the question of gathering information about what the consumer needs there? You've obviously got some parts of the portfolio that play well into that segment, things like Jif peanut butter, obviously, the pet food and the coffee is pretty benign. And then we have Hostess, which could be pressured. It seems as though there might be as many as mid single-digits percentages of US adults on these drugs now and it's, obviously, likely to escalate, I think there were articles out this morning about the potential for Medicare and Medicaid to cover them. How are you tackling the question of getting information about what innovation, what you need to do to tackle that trend and how urgently what resources are you putting against that relative to other developments in the market?

[Mark Smucker, Chair of the Board, President, and Chief Executive Officer at J. M. Smucker]

Alexia, it's Mark. So, first of all, thank you for acknowledging the breadth of our portfolio because, obviously, being in pet, coffee, spreads and other forms of snacking bodes very well because we play in a lot of different categories that win in different ways. So, appreciate the acknowledgement. And then as I've said in prior quarters, we look very closely at all of the trends and really are focused on what the consumer is saying and wanting. And specifically, we continue to do an ongoing research on the impact of GLP-1 trend and what that might mean for our business. And the facts are that at this point, we have seen no material impact to any of our business as a result of that trend. Acknowledging that snacking would be a logical place where we might see an impact. To-date, we have not seen anything meaningful. That said, we're going to continue to monitor it as we always do and we're going to continue to look for innovation that is relevant for consumers that might be looking to change their diet. I mean, keep in mind, been in business for 127 years, we've been through every different type of diet trends across the consumer landscape and have effectively provided products that meet the needs, whether that's portion size, we could look at reducing sugar, there's a whole variety of innovations that we will bring to bear. And so, really thinking of it as an opportunity is what we have to continue to do, all the while monitoring what the impact may be.

[Alexia Howard, Analyst at Sanford C. Bernstein]

Thank you very much. And just a real quick follow up. On Voortman, the divestment, you've said that you expect a $0.10 hit to earnings this year. Is that based on the expectation that it will close at the end of the third quarter or somewhere in the middle of the third quarter? I'm just trying to get a sense for how much the impact could be going out into next year.

[Tucker Marshall, Chief Financial Officer at J. M. Smucker]

Yeah, Alexia. So, on a full year basis, the Voortman impact is $0.25. We announced that in the press release around the transaction. The impact to this fiscal year, because we're closing a little bit more than halfway through the year, so it'll be probably the middle of our third quarter is $0.10. But we anticipate using $300 million in proceeds from the transaction to pay down debt, which would partially offset that $0.10, leaving about a $0.05, therefore, kind of immaterial to our overall guidance range or outlook for the year.

[Alexia Howard, Analyst at Sanford C. Bernstein]

Perfect. Thank you very much. I'll pass it on.

[Operator]

Thank you. Next question is coming from Matt Smith from Stifel. Your line is now live.

[Matt Smith, Analyst at Stifel Nicolaus]

Hi. Good morning, Mark. Thank you for the question. One of the drivers for the increased comparable sales is the momentum in Uncrustables, growth has been stronger than anticipated. You mentioned new products in your remarks and the increase in capacity. But as we look forward, can you talk about the drivers of growth in the second half and beyond? Are you seeing stronger distribution opportunities or is this more velocity driven as you increase your investment? Thank you.

[Mark Smucker, Chair of the Board, President, and Chief Executive Officer at J. M. Smucker]

Matt, I can't believe we've made it this long into the call without an Uncrustables question. So, thank you. Uncrustables is doing fantastic as you saw. We did the ribbon cutting. I was in Alabama earlier in the month with the governor opening the third site, which is up and running, continuing to expand production there over the next several months. But the fact that we're now in demand generating mode allows us to advertise, allows us to clearly meet the demand that the consumer is giving us and launch new products. So, the raspberry Uncrustable, peanut butter and raspberry is far exceeding our expectations. It's a fantastic product. We also launched a limited peanut butter-only SKU, which will go national next year and really pleased with the performance of the brand and actually, overall, it's exceeding our expectations. So, we do expect to hit $900 million this year, which is ahead of our expectations. I think it's safe to say we're going to meet or exceed the $1 billion in '26, like we said. And so, we have not put any markers out there for beyond a $1 billion, but we do believe we're going to get beyond a $1 billion with the support of great production, great teams in all three plants and, frankly, the ability to continue to bring out new products and new varieties. So, really bullish on the Uncrustables business.

[Operator]

Thank you. Next question today is coming from Rob Dickerson from Jefferies. Your line is now live.

[Rob Dickerson, Analyst at Jefferies Financial Group]

Great. Thanks so much. I just had a couple questions kind of on the profitability side. Mark, maybe Tucker, I know historically there have been times when you've been willing to provide a little bit of incremental color on a per segment basis just kind of around maybe where op margin could kind of fall for the full year. So, kind of first, I'm just asking specifically on coffee. Right? I mean, coffee, all things considered, did -- has done pretty well in the first half of the year. I'm assuming just given the pass through nature that comes down in the back of the year. So, I guess, first question is just kind of how do you, as of today, like, kind of view that op margin for the year playing out?

[Tucker Marshall, Chief Financial Officer at J. M. Smucker]

Yeah, Rob. So, I would start big picture and just acknowledge, at the total company level, we delivered a strong gross margin in the second quarter, better than our expectations. We're able to lock in that over delivery into our EPS guidance range and also align to a 37.5% to 38% gross profit margin outlook for the full year. And really the portfolio is coming in line with margin expectations at the segment level. In some instances, some businesses are a little bit better, some businesses are around sort of their expectation. But where you are seeing that margin change is in the coffee portfolio, which we acknowledged coming into this fiscal year and we also acknowledged coming out of our first quarter. And that's really driven by two rounds of pricing actions to recover ongoing green coffee inflation. And so, coffee margins in the first two quarters were very good. Candidly, they were in the 28% level for both Q1 and Q2. But as we get into the third and fourth quarters, you will see that come down substantially to kind of the mid-20s and low-20s as a result of that ongoing green coffee inflation as we get into the higher costed component of our cost structure.

[Rob Dickerson, Analyst at Jefferies Financial Group]

Okay, okay. That's very helpful. And then maybe just to touch on a kind of comment you just made, which is going to be a question anyway. It seems like there are -- clearly, there are moving pieces around the segments in terms of how profitability is coming in. Right? I think you said originally pet might have been kind of 25% or so, op margin in Q2 might come in a little bit better. Right? So, so far in the first half, pet is coming in at 28% margin and that's without the release of all the stranded overhead.

So, I'm just curious, if we're thinking about kind of that total portfolio, let's say, in the back half, right, coffee margin comes down a little bit, totally understood as to why. Seems like kind of frozen, handhelds and spreads is kind of maybe running around that 23%, 24% range. Pet is doing a lot better. Right? And then sweet baked snacks, I'm hearing, a little pull forward and some activation, maybe there's a little bit more investment coming in the back half. So, is it fair to say just kind of all in that -- yeah, coffee margin is coming down some. Pet, probably higher than we originally thought. Frozen is kind of in line-ish. And maybe sweet baked snacks comes a little lower kind of in Q4. So, net-net, it all kind of plays okay, but really pet is driving some of the offset in funding of some of the other parts of the business. There's a lot in there, but that's all I have. Thank you.

[Tucker Marshall, Chief Financial Officer at J. M. Smucker]

Rob, you are right, there is a lot in there. But I do want to acknowledge, I understand your framework. I think we have a scheduled follow up call, so why don't we go through the puts and calls of your model then? But I certainly understand the framework. Thanks.

[Rob Dickerson, Analyst at Jefferies Financial Group]

Okay, great. Thanks a lot.

[Operator]

Thank you. Next question is coming from Steve Powers from Deutsche Bank. Your line is now live.

[Steve Powers, Analyst at Deutsche Bank Aktiengesellschaft]

Hey, thanks. Just a quick, I guess, follow up to some extent on the pet business. Tucker, you called out, as you talked about, the three key puts and takes. It's just some, I guess, caution or conservatism, acknowledgement of the discretionary nature of pet treating. Just I would love an update on what you're seeing in that category. It appears to us, I guess, at least sequentially that kind of the sensitivity to demand has held pretty stable. We were looking for things to potentially get worse quarter-over-quarter and that doesn't seem to have happened thus far this year. So, I'm just curious, what you're seeing and are you expecting relative sequential stability or do your comments kind of portend another step down in demand as you go into the back half?

[Mark Smucker, Chair of the Board, President, and Chief Executive Officer at J. M. Smucker]

Hey, Steve. It's Mark. I'll take that one. Milk-Bone continues to perform, and it's essentially for two reasons. One is we play across the whole value spectrum. So, we've got -- Milk-Bone has products that compete in value to premium in all of the different treating occasions, whether that's dental or long-lasting chews or just basic biscuits, core biscuits. So, I'd say the breadth of that brand continues to perform. And then secondly, our innovation is working, regardless of where we've innovated, it seems to have brought new news, drive -- it's driving sales. Notably the innovation that's been really winning for us are the Peanut Buttery Bites, which actually contain Jif. And those have been performing exceptionally well. So, Milk-Bone, although growth has been a little bit subdued because of the discretionary nature of the category, continues to perform. And even in our soft and chewy segment with pop where we are down, we now are bringing to bear new plans in terms of refreshing the brand, leveraging the fact that that brand has an extremely high consumer loyalty. And so, really thinking about how we're going to go to market, really emphasize the product -- quality of that product. So, we're going to support the whole breadth of our snacking portfolio, not just Milk-Bone.

[Steve Powers, Analyst at Deutsche Bank Aktiengesellschaft]

Okay, fair. So, just playing that back, it sounds like any slowdown in your pet business in the third quarter is more about just the underlying comp being more difficult than anything getting more difficult in the actual category demand backdrop. Is that fair?

[Mark Smucker, Chair of the Board, President, and Chief Executive Officer at J. M. Smucker]

Yeah. We're not co-manufacturing for Host anymore. And so, the comps will look -- will not look great, but we would keep you guys focused on the existing business and the comps apples-to-apples versus the prior year. So, we'll make sure we clarify that with you.

[Steve Powers, Analyst at Deutsche Bank Aktiengesellschaft]

Yes.

[Tucker Marshall, Chief Financial Officer at J. M. Smucker]

And, Steve, we're not calling down any incremental softness to the Milk-Bone brand, we're just acknowledging that it's growing at a slower rate as a result of the overall discretionary nature of the category. And that's kind of embedded in there. So, in my comments as it relates to Q3, we're more around a comparable. Two is just where the treating aspect of the category stands and then three is just the mechanical math of co-manufacturing sales.

[Steve Powers, Analyst at Deutsche Bank Aktiengesellschaft]

Yep. Okay. We're aligned. Understood on all of that. Thanks so much.

[Tucker Marshall, Chief Financial Officer at J. M. Smucker]

Thank you, Steve.

[Operator]

Thank you. Next question today is coming from Max Gumport from BNP Paribas. You're line is now live.

[Max Gumport, Analyst at BNP Paribas]

Hey, thanks for the question. Going back to coffee, I think earlier on this call, you mentioned an expectation for flat net sales growth in the second half. You just did a 3% sales growth for coffee in the second quarter, and I realize you're embedding elasticity assumptions in the second half, but to me that sounds pretty drastic, if I heard it right, that you go from a plus 3 to something that's more like flat in the second half as you bring on pricing for what's historically been a pretty inelastic category. So, just wanted to clarify on your expectations for the coffee top line in the second half. Thanks.

[Tucker Marshall, Chief Financial Officer at J. M. Smucker]

Yeah. Max, my comments related to coffee being flat were in our third quarter. We will see a level of growth in our fourth quarter. And as you know, we've taken two rounds of pricing, and the second round of pricing was essentially in mid-October. So, we'll begin to see the effects of the second round against price elasticity of demand in our early winter. And so, that's what we also continue to monitor and assess. The good news is that our portfolio continues to perform with the strength of our leadership in the category.

[Max Gumport, Analyst at BNP Paribas]

Okay, got it. That's helpful. And then on pet food, the prepared remarks had comments about a price cut from Meow Mix and then higher trade spend in cat food and dog snacks. So, putting the consumer caution aside, can you just talk about what you're seeing in the competitive environment that's informing those types of decisions? And I'll leave it there. Thanks very much.

[Tucker Marshall, Chief Financial Officer at J. M. Smucker]

Yeah. Max, the Meow Mix brand continues to be a bright spot and a highlight of the overall pet portfolio and within the company. And we were able to restore some of the promotional activity against the brand, particularly as we became full supply and back-end stock against the brand. And we continue to drive innovation across the portfolio as well.

[Operator]

Thank you. We've reached the end of our question-and-answer session. I'd like to turn the floor back over for any further or closing comments.

[Mark Smucker, Chair of the Board, President, and Chief Executive Officer at J. M. Smucker]

Kevin, thank you. Well, first, I'd just like to thank everyone for taking the time today in a holiday week to join our call. We had another great quarter, and that would not have been possible without our outstanding employees. So, as always, I'd like to thank them for their continued hard work and dedication to our company. We're really looking forward to hosting our Investor day on Tuesday, December 10th in New York City. And so, for any additional requests, please reach out to Crystal Beiting, and just hope everyone has a very happy Thanksgiving and a great holiday week and hopefully get some rest over the weekend. So, thanks again.

[Operator]

[Operator Closing Remarks]

Participants

Corporate Executives

• Crystal Beiting, Vice President, Investor Relations and Financial Planning and Analysis
• Tucker Marshall, Chief Financial Officer
• Mark Smucker, Chair of the Board, President, and Chief Executive Officer

Analysts

• Andrew Lazar, Barclays PLC
• Ken Goldman, J.P. Morgan
• Robert Moskow, TD Cowen
• Peter Galbo, Bank of America Co.
• Chris Carey, Wells Fargo & Company
• Tom Palmer, Smith Barney Citigroup
• Alexia Howard, Sanford C. Bernstein
• Matt Smith, Stifel Nicolaus
• Rob Dickerson, Jefferies Financial Group Inc.
• Steve Powers, Deutsche Bank Aktiengesellschaft
• Max Gumport, BNP Paribas