Steve Rendle
Chairman, President & Chief Executive Officer at VF
Thank you, John and good morning everyone. Welcome to our first quarter call. We are encouraged by the strong start to our fiscal 2022 year. Our teams delivered an outstanding first quarter powering VF back to pre-pandemic revenue levels while driving an earnings recovery well ahead of our initial expectations.
We continue to see broad based momentum across the portfolio, which furthers my confidence in our ability to accelerate growth through fiscal 2022 and beyond. While the near-term environment remains somewhat clouded by virus surges in Southeast Asia, uncertainties in other regions brought on by the impact of new variants and further pressures on the global supply chain, our teams are executing. We remain focused on the things that we can control and winning the parts of our business with the consumers coming back strong. And we remain confident in our ability to continue driving this sharp recovery across our business. Matt, will walk you through our results in detail, but I'll start off with some Q1 highlights. VF revenue has surpassed pre-pandemic levels growing 96% or 83% organically to $2.2 billion with momentum across brands, regions, and channels.
Our global DTC business delivered high single-digit growth relative to prior peak levels driven by a strong acceleration from our brick and mortar stores in the US and continued strength in our digital. Our organic DTC digital business is now 72% above fiscal 2020 levels including the growing benefit of our omnichannel capabilities as we serve our consumers seamlessly across their choice of channel. We've seen a sharp recovery in our wholesale business, which grew over 100% organically in Q1 approaching prior peak fiscal 2020 levels. Strong sell-through trends and clean channel inventory levels from the past year are now translating into stronger fall '21 and spring '22 order books supporting an improving outlook for our wholesale business for this year and beyond. We've seen a strong recovery in our gross margin, which grew 260 basis points to 56.7% in Q1. This represents organic gross margin expansion relative to prior peak fiscal 2020 levels despite a 30 basis point headwind from a more challenging logistics and freight environment. VF drove organic earnings growth of 133% delivering $0.27 in Q1. essentially doubling our plan. We're pleased to see our top line momentum and strong gross margin expansion translate into better than anticipated, SG&A leverage and earnings flow through an indication of the upside potential of our model as our recovery accelerates.
Now, turning to our brand highlights from the quarter. The Vans brand as returned to pre-pandemic revenue levels growing 102% in Q1. The recovery has been led by global DTC business, which drove double-digit growth relative to fiscal 2020 led by 73% growth in digital. This DTC strength has been broad based with each region reporting positive DTC growth relative to pre-pandemic levels. More Vans consumers have returned to in-person shopping experiences earlier than expected and we see encouraging trends in our DTC KPIs with consumers buying more frequently and spending more per purchase relative to historic levels. In EMEA despite the continued impact of lockdowns and supply chain disruptions, the Vans business grew 125% this quarter representing 30% growth relative to fiscal 2020, with strength across all major markets as stores reopened throughout the region.
Vans APAC business grew 19% in Q1, led by 22% growth in China. June marked a milestone for the brand in China with the stock launch of the Vans Family program while the official launch will be celebrated with the Super Brand Day on Tmall tomorrow. We have already registered over one million new loyalty members following the initial launch bringing Global Vans Family membership to nearly 17 million consumers. Vans kicked off it's 52 week drop calendar this quarter seeking to create a consistent, predictable, globally aligned and focused approach to drive brand energy and consumer engagement. Seven weeks into the program, we are encouraged by the initial consumer reads and the instance sell out of several early drops. Internally, the Vans team has increased its focus, energy, and resources around driving newness and compelling storytelling, which we believe will unlock further long-term value for the brand. The team is on track to more formally market the Vans drop list in fiscal Q3 ahead of the fall holiday season. We remain bullish on the set up for Vans moving through fiscal 2022 and are encouraged by the early reads from the back to school season underway. We are raising off our full year outlook to growth of 28% to 29%, representing growth of 9% to 10% relative to fiscal 2020.
Moving on to the North Face. Global brand revenues increased 83% representing 6% growth above pre-pandemic levels. All regions rebounded sharply in Q1, highlighted by continued exceptional performance in EMEA, which grew 142% versus the prior year, and 58% relative to fiscal '20, despite the impact of door closures over the period. The APAC business grew 22% in Q1, highlighted by 80% growth in digital relative to fiscal 2020 levels. The North Face's spring sell-through rates where some of the highest in years reflecting strong progress on the brand's ability to drive 365 day relevancy. TNF continues to drive energy in on-mountain categories with the FutureLight franchise as well as the Vectiv footwear rollout, further establishing its legitimacy in outdoor footwear. We also see outsized growth in the casual categories such as logo wear, which grew over 100% in Q1 as consumers show strong engagement with the brand Off-Mountain. TNF loyalty program the XPLR Pass has grown to over 7 million consumers adding nearly 300,000 new members in Q1, driven by exclusive member experiences and reaching the consumer journey.
We continue to be encouraged by the broad-based global momentum at The North Face and now expect the brand delivered 26% to 27% growth this year, representing 15% to 17% growth relative to fiscal 2020. Alongside the significant top line recovery, we're seeing strong improvements in profitability and continue to expect mid teen profitability for TNF in fiscal 2022. The Timberland brand delivered 63% growth in Q1 tracking ahead of plan. We are encouraged by high-teens growth in the Americas, and 87% growth in digital relative to fiscal 2020 level. We continue to see outsized growth from Outdoor, Apparel, and Timberland PRO each growing over 75% in the quarter. Momentum behind core iconic product also continues with heritage styles being strong demand despite historically low inventories. Our Timberland team remains committed to its purpose led vision highlighted by the recently announced Global Product Take-Back Program in partnership with ReCircled.
Beginning this fall US consumers will be able to return any Timberland product to a brand store to either be refurbished for resale or recycled into future products. This program supports the brand's bold vision announced last fall for products to have a net positive impact on nature by 2030. We are encouraged by Timberland's strong start to the year and as a result, we now expect the brand to deliver modest growth relative to fiscal 2020 surpassing pre-pandemic revenues beginning in Q2. Dickies delivered another exceptional quarter, growing 58% in Q1, well ahead of our plan as the brand has kicked off several new campaigns and inventories become more available, we've been pleasantly surprised by the intensity of sell-through performance across all wholesale partners in the US. This acceleration continues to be driven by both Work-Inspired Lifestyle product, which reported strong growth across all three regions as well as core work items. Work-Inspired Lifestyle now represents about 40% global brand revenue. Importantly, the Dickies brand has begun to deliver meaningful profitability improvements, driven by both gross margin expansion and SG&A efficiencies. Q1 represented a strong start to our goal of returning to double-digit profit margins in the Work segment in fiscal 2022.
Following a strong Q1 performance and accelerating demand signals across channels, we are confident raising the full-year outlook for the Dickies brand to mid teen growth in fiscal 2022 representing over 25% growth relative to fiscal 2020 levels.
A quick update on Supreme we continue to be happy with the integration process. The VF's supply chain organization continues to advance engagement with the Supreme teams with particular leverage opportunities in logistics capabilities, scale and relationships, which couldn't come in a more opportune time. One quarter into our fiscal year, we remain confident in our outlook of $600 million and $0.25 from the brand. Before I turn the call over to Matt, I want to thank our associates from around the world, across our brands and enterprise functions with a particular call out to our supply chain teams who have been working tirelessly over the past 18 months to minimize disruption against the backdrop of unprecedented volatility. Our strong results are reflection of the consistent execution, hard work and inspiring dedication of our teams around the world. This continued passion and energy alongside the broad based nature of VF's acceleration give me great confidence in our ability to continue driving the strong recovery underway.
While the first quarter represents a small portion of our total year, we're starting off fiscal 2022 building up the great momentum which began in February of this year.
And now, I'll turn it over to Matt.