Carlos Abrams-Rivera
U.S. Zone President at Kraft Heinz
Listen, first of all, thanks for the question. I think it's very fair. Let me start, and then I'll have Rafa kind of give a perspective on international. I think from -- in the U.S. from an industry perspective, you're right. Channel trends are still normalizing, but I have to also say it's too early to tell how the share of stomach between away-from-home and at-home, ultimately, is going to kind of all net out.
Now recently, it does seem like all channels are growing, but that's probably not likely to remain the case, and that's not buildings necessarily into our expectations. Now in terms of our business, what we see is we're optimistic about our plans that we can actually drive sustainable growth in both the retail and the foodservice. And I think it's fair to say that we also have a big ambition from away-from-home business. We believe foodservice is actually both a generation of insights and innovation that can actually help in the retail side of the business. And it's also capable of driving outsized growth because we have actually put a renewed focus on culinary distribution and channel expansion. And some of those channel trends, while still normalizing, it's still a little bit early to say, predicting exactly where it's all going to happen.
Now what I do say is that I do believe we're going to be stronger versus what we saw pre-pandemic and essentially for two key reasons. First, because our foodservice mix favor the QSR. And actually, that stands to recover, and we are seeing that already faster than the rest of the foodservice channel. And we also see that be more resilient post-pandemic. And frankly, early in the pandemic, we also made a strategic bet to support that growth in QSR, and that bet is paying up. We now have 30% more capacity in our small packet of ketchup and sauces. So that actually has been seem to be working.
And secondly, we see a more durable step-up in at-home consumption that comes at the expense of other categories and brands without necessarily sacrificing foodservice recovery and growth.
And then lastly, let me just give you a little more color on the away-from-home. I mentioned that we gained a point of market share, foodservice recovery begins, and much of that actually was fueled by the actions we took in three areas that I mentioned: culinary, distribution and new channels.
So in Q2, we actually executed nine co-branded culinary limited time offers with QSR partners. Just one of those was actually so successful because when it became part of a permanent menu item, and that was going to be in '22, and if you think about that context of the fact that we've been able to drive those kind of limited time offers with QSR, in 2019, we had none of those. So we are certainly driving a different level of execution with QSR.
Now the second part of that, which is distribution, we actually grew key accounts by 20% over the said quarter. And then finally, as consumers continue to evolve, how they cook and they eat and including the use of meal delivery kits, we're actually inserting our Kraft Heinz brands into that equation. So we are working with one popular direct-to-consumer company to develop things like a recipe specifically for our Philadelphia Cream Cheese as a main ingredient of their products, and that actual one product was ordered over 200,000 times, with -- by consumers, really an all-time record for that sales partner.
So when you look at it holistically, again, I feel very optimistic about our away-from-home business, and that it actually is going to be a springboard for us to continue to drive retail growth. Now that's a perspective in the U.S. And Rafa, if you want to add something in terms of the international business, how you see it.
