Daniel Alegre
President and Chief Operating Officer at Activision Blizzard
Thank you, Bobby. Before I discuss our operating results, I want to take this opportunity to thank our incredibly talented teams across the entire Company. We share the passion to make exciting and groundbreaking experiences for our players all around the world.
Activision Blizzard's third quarter results were above our outlook. Per monthly active users and time spent in our content or consistent with the year-ago level. Even as regions continue to reopen, our net bookings and operating income grew year-over-year. This performance again illustrate the structural expansion in our largest franchises. As we execute our strategy of delivering gaming experiences across new platforms with more regular content and leveraging multiple commercialization models, including free-to-play. Execution against the strategy enables us to grow our communities including geographies outside of our traditional regions to deepen engagement and to create more opportunities for player investment.
Critical to this is a continued investment in creative talent. We continue to grow our developer headcount in the third quarter and have increased our development organization by hundreds of talented professional year-to-date, including announcing new studios and expansions in multiple new cities globally. As geographic diversification strategy is paying dividend, allowing us to tap into critical talent pool in all corners of the world. As we grow our teams with new hires, we are keenly aware of the importance and responsibility we have to ensure a safe working environment for our people. This is our number 1 priority. Specifically in recent months, we have taken actions that resulted in the departure of a number of individuals across the Company. Additionally, we have seen increased competition in the market for talent and higher voluntary turnover has partly offset our success in hiring. As we have worked with new leadership in Blizzard and within the franchises themselves particularly in certain key creative roll, it's become apparent that some of the Blizzard content plan for next year will benefit from more development time to reach its full potential.
While we are still planning to deliver a substantial amount of content from Blizzard next year, we are now planning for a later launch for Overwatch 2 and Diablo IV than originally envisaged. These are two of the most eagerly anticipated titles in the industry. And our teams have made great strides towards completion in recent quarters. But we believe, giving the team some extra time to complete production and continue growing the creative resources to support the titles after launch, we'll ensure that these releases device and engage their communities for many years into the future. These decisions will push out the financial uplift that we had expected to see next year. But we are confident that this is the right course of action for our people, our players and the long-term success of our franchise.
Now, I will cover our third quarter franchise and operational highlights across our business units. Starting with Activision, where on average 119 million people engaged in our content monthly in third quarter. Call of Duty continues to sustain reach, engagement and player investment well above levels seen prior to our introduction of free-to-play experiences across, console, PC and mobile. Monthly active users and the franchise were consistent year-over-year on console, PC and grew on mobile. Console and PC engagement trends were consistent with typical trends as we moved away from the premium launch even as regions continue to reopen through the quarter. Console and PC MAUs and time spent exhibited very similar retention from Q2 to Q3 as our experiences in prior years.
In-game player investment on console and PC remain well above pre-Warzone level at approximately 3 times the level of Q3 2019. And strong conversion from free-to-play drove premium sales higher than in any third quarter prior the launch of Warzone. And our teams are all set to launch the next phase of exciting new Call of Duty content for players worldwide. This Friday sees the release of Call of Duty, Vanguard and on December 2, we will roll out Call of Duty Warzone Pacific. The biggest update to the Warzone experience since launch.
As we've demonstrated with Modern Warfare and Black Ops Cold War, the release of Vanguard is just the first step in delivering the community an incredible amount of ongoing content, live engagement and much more. Across campaign, zombies, multiplayer and Warzone, there is no bigger experience or better value over the duration of the games lifecycle across our premium and free-to-play business.
And then we expect Warzone Pacific and its new Caldera map to take the free-to-play experience to another level. The premium and free-to-play experiences are more integrated than ever before sharing the same engine, weapon integration and content integration as well as Call of Duty standards of cross-play, cross progression and more. Both titles are set to benefit from Ricochet, a new anti-cheat technology aimed at addressing one of the key improvements requested by the community. We are confident that our players are in-store for an incredible set of experiences this holiday season, and beyond. On mobile, Call of Duty net bookings grew over 40% year-over-year in the third quarter, driven by double-digit growth in the West and a continued contribution from the game in China.
The team continues to refine the player experience, building on learnings from the titles first two years to optimize content, events and features for our communities around the world. And at the same time, we continue to ramp our teams working on new mobile title within the Call of Duty universe. In addition to hiring a substantial number of developers over the last quarter, we are pleased to announce last week, the acquisition of digital legend, a Barcelona-based mobile game developer that will further bolster the world-class team we are assembling.
Turning to Blizzard, monthly active users were 26 million in the third quarter. For Diablo, our plan to deliver an era of unprecedented levels of content for the franchise has experienced a strong start with the September release of the Diablo II resurrect. The return of one of the most acclaimed titles in PC gaming history.
First week of sales of the title was the highest recorded for remastered from our Company and we have seen strong ongoing demand particularly in Korea, where the game is proving one of the most popular titles in internet games. With such strong engagement, the team is now working hard to ensure that players have the smoothest possible experience as they explore the world of Sanctuary. This is just the first step in Blizzard's plans for the franchise. On mobile, Diablo model is in public testing and remains on track for release in the first half of next year. And with Diablo IV, set to be the foundation for great experiences for PC and console fan over many years, we believe the pieces are in place to expand and serve the Diablo community better than ever before.
Turning to Overwatch, where millions of people continue to engage in both the game and eSport. September saw the grand finals of the Overwatch League become the most watched in the league's history. Starting in the spring, the next season of Overwatch League will run on an early build of Overwatch 2's new 5v5 competitive multiplayer mode. Given the community a fantastic view into the development team, strong work of an acceleration in the franchise.
And the team plans to follow this with new content and initiatives to engage existing, returning and new Overwatch players next year. Within the Warcraft franchise, World of Warcraft reach and engagement continues to benefit from the combination of the modern game and classic under a single subscription. The two games offer players more ways to engage and create more opportunities for our teams to deliver compelling experiences to fans of the franchise.
With deep engagement across both classic and modern, while this overall subscriber base is stronger than we typically see at this point after modern expansion launch. And for 2021, the World of Warcraft is on track to deliver its strongest engagement and net bookings outside of modern expansion year in a decade. Our War team has been rolling up numerous quality of life improvements across a modern and classic games franchise in response to player feedback. And today, the modern game released its latest content update with classic soon to launch for servers with greater challenges to engage the passionate community.
Hearthstone net bookings were stable year-over-year in the third quarter. And in October, the team launched mercenary, an innovative role-playing mode that gives the Hearthstone community an entirely new way to play the game. Initial results from mercenaries have been very encouraging. And we believe Hearthstone is positioned for a return to year-over-year growth in net bookings in the fourth quarter.
Across the Warcraft franchise, our teams are working on a substantial pipeline of content plan for next year. Including new experiences in classic and modern WoW, more innovation than Hearthstone and getting all new mobile Warcraft content in the players' hands for the first time. Blizzard cannot wait to share more details on their plan. The King business continues to deliver fantastic results with very strong year-over-year trends for both in-app purchases and advertising.
MAUs were $245 million in the third quarter. Kim's deep capabilities in live operations are driving engagement for both existing and new players. Hours played across the King portfolio grew year-over-year in the third quarter with players responding positively to a more frequent cadence of compelling in-game content and events for key title. The team's prior actions to grow payer conversion alongside ongoing strong execution in user acquisition, saw payer numbers growing by double-digit percentage versus the year ago quarter.
These initiatives drove over 20% year-over-year growth in in-game net bookings for Candy Crush. With Candy once again, the top closing game franchise in the US app stores. Additionally, at the end of the third quarter, King launched the All Stars US tournament, a competitive event that saw Candy Crush Saga players battle to be ground the ultimate Candy Crush All Star. The event has driven meaningful increases and installs. The amounts played in that purchases in recent weeks. Highlighting competitive gameplay is another opportunity for franchise growth and our investment in the Candy Crush brand.
In addition to this innovation and success of Candy for several quarters now, King has been accelerating an refining Content Delivery in Farm Heroes. Its second largest franchise. This work continue to bear fruit in Q3 and year-to-date in-game net bookings have grown around 20% year-over-year.
And finally, King's advertising business again grew robustly with quarterly revenue growing sequentially and year-over-year to a new high. Both volume and pricing grew strongly year-over-year, benefiting from the teams growing relationship with demand partners and the ongoing ramp of new categories of advertisers.
In summary, Q3 saw solid year-over-year growth in the business and we see substantial growth ahead for our portfolio of internally owned IP. While we have seen some slippage in the release schedule for specific titles at Blizzard, we could not be more excited about our plans to unlock the full potential of our largest franchises, and to drive meaningful expansion in our reach, engagement, and operating performance.
This is only possible because of our team. I want to share an announcement about the leadership of one of those team. Jen Oneal, who has been co-lead of Blizzard has been a passionate advocate for bringing positive changes to the video gaming industry and has been doing so as Board member of Women in Gaming [Phonetic] International or WIGI, a non-profit organization that cultivate and advances a quality and diversity in the global games industry.
Jen has decided to leave the Company at the end of the year. And we have agreed to support Jen and her involvement with Wiki by making a donation to Wiki and honor Jen. In her remaining months with the Company, given a commitment to this work Jen will build the foundation of programs, funded by the grant. As such, Mike Ybarra will take on Jen's leadership responsibility. It is great to see how employees at our Company are committed to bring about the positive changes in our industry and beyond. And our leadership team stands behind these efforts.
Now I will hand over to Armin, who will provide more color on our financial result and outlook. Armin?