Ramon L. Laguarta
Chairman and Chief Executive Officer at PepsiCo
Hey, Laurent, good to talk to you. Listen, we're executing the playbook as we told you, we've been quite consistent on the last few calls and we're quite pleased with the -- what we're seeing. Obviously, Rockstar, we always said it was the most complex transformation, we repositioned the brand, we changed packaging. We're seeing growth in Rockstar, both in the areas where it's more developed -- areas of the country was more developed and new areas, obviously, where our distribution system is making a difference. And we're seeing, especially very good performance in new innovation segments like No Sugar and some more Hispanic focused innovation. So we're hopeful on Rockstar and we're seeing the metrics that we set for ourselves are becoming reality.
Then, on Mountain Dew Energy, we have this legal situation, which we move very quickly, super agile actually. The team did a great job turning that in six weeks and it's in the market and it's gone back to the platform exactly where it was. So clearly, there is a consumer that likes the product and we are ready to now invest, obviously, this year in building that platform under the Mountain Dew Energy branding and that's a pretty good position even though we had that legal situation. With bank, which was the other part of the of the strategy, we -- after that initial hiccup, I think, we're -- actually we're doing pretty good job as a distributor of the brand and the brand is more points of sale than it used to be, and we continue to focus on driving that performance during the length of the of the contract. And then, the other one that we're very pleased is the Starbucks relationship, that is -- that JV relationship is better than ever I would say and both Doubleshot, Tripleshot is growing at a very high levels, and I don't know if you're aware, we just launched Baya Energy, which is a full natural energy brand. New brand to the system. It's the first time we launched it both in retail and in Starbucks outlets. Great product. Good levels of caffeine coming from natural source. We're very optimistic on that platform. It's very incremental, if you see the full portfolio of brands that we have on energy, so Baya will be a positive addition incremental.
So I think, the machine is firing in a lot of cylinders. It's always -- it is an area of focus. You need to test and learn and adjust and tweak your execution. I'm pleased with what I am seeing. The other element that we don't talk so much about Rockstar is that mid-year, it's going to be in 70 international markets. It was in 10 markets. We expanded in '21 to, I think, it was 22, 23 market. Now next year -- this year '22, we will be in 70 markets. So clearly, another part of the growth story of Rockstar as we acquire the business. So we'll keep updating you in our regular calls, but we're positive on how the full energy strategy is working.