PepsiCo Q2 2022 Earnings Call Transcript

Presentation

[Operator]

Good morning, and welcome to PepsiCo's 2022 Second Quarter Earnings Question-and-Answer session. [Operator Instructions] Today's call is being recorded and will be archived at www.pepsico.com.

It is now my pleasure to introduce Mr. Ravi Pamnani, Senior Vice President of Investor Relations. Mr. Pamnani, you may begin.

[Ravi Pamnani, Senior Vice President of Investor Relations at PepsiCo]

Thank you, operator. I hope everyone has had the chance this morning to review our press release and prepared remarks, both of which are available on our website.

Before we begin, please take note of our cautionary statement. We may make forward-looking statements on today's call, including about our business plans, updated 2022 organic revenue guidance, and the potential impact of both the COVID-19 pandemic and the deadly conflict in Ukraine on our business. Forward-looking statements inherently involve risks and uncertainties and only reflect our views as of today, July 12, 2022, and we are under no obligation to update.

When discussing our results, we refer to non-GAAP measures, which exclude certain items from reported results. Please refer to our second quarter 2022 earnings release and second quarter 2022 Form 10-Q available on pepsico.com for definitions and reconciliations of non-GAAP measures and additional information regarding our results, including a discussion of factors that could cause actual results to materially differ from forward-looking statements.

Joining me today are PepsiCo's Chairman and CEO, Ramon Laguarta; and PepsiCo's Vice Chairman and CFO, Hugh Johnston.

[Operator Instructions] And with that, I will turn it over to the operator for the first question.

Questions and Answers

[Operator]

Thank you. [Operator Instructions] Our first question comes from Lauren Lieberman with Barclays. Your line is open.

[Lauren Lieberman, Analyst at Barclays]

Great. Thanks. Good morning. Such strong numbers across the board. I was curious if we could talk a little bit about the convenience and gas channels in the U.S. I know that you've noted on one hand, consumers are making more frequent trips to get gas allows for more opportunities to go in and buy a snack or a drink. But on the other hand, they're spending a boatload of money to fill up their tank or to the degree they're filling it up, so the counter could be less extra money to spend when they go into the store.

So I was just curious if you could talk about what it is that you're seeing currently? I know C&G has been an area of incremental investment for you in the last couple of months, particularly on the Frito side. And just an update on, I guess, yield from those investments and what you're seeing in terms of consumer purchasing behavior? Thanks.

[Ramon L. Laguarta, Chairman and Chief Executive Officer at PepsiCo]

Yes. Good morning, Lauren. Yes, listen, these are important channels that you're saying, and we've been investing in the U.S. and other parts of the world in this impulse channel. The trends are quite stable from what we've seen since Q4. And as the gasoline price went up, the consumption on beverages and snacks in that particular channel has been pretty stable. A bit less volume, a bit more price as we -- second quarter versus first quarter. But overall, sales has remained stable, high single digit, a bit of a difference between beverages and snacks. Snacks a bit higher than beverages, but stable. And that has continued into the last few weeks.

So we don't see any meaningful consumer behavioral change as gas prices go up. Obviously, we're watching this channel very carefully as an indicator of potential consumer behavioral change. But so far, high incidents in our categories, yes.

[Operator]

Thank you. One moment for our next question. Our next question comes from Dara Mohsenian with Morgan Stanley. Your line is open.

[Dara Mohsenian, Analyst at Morgan Stanley]

Hey, good morning, guys.

[Ramon L. Laguarta, Chairman and Chief Executive Officer at PepsiCo]

Good morning, Dara.

[Dara Mohsenian, Analyst at Morgan Stanley]

I just want to talk a bit about pricing relative to costs. Obviously, another quarter of very exceptionally strong pricing in Q2. Ramon, are you hearing any pushback from the retailer trade that's different than normal? It's been a topic of discussion more in CPG in general. So just curious for your views on retailer pushback and ability to continue to take pricing going forward, including what that might mean for the fall?

And then Hugh, can you just give us an update on the cost outlook for 2022? And given hedging, how much hedging do you have in place? Does that sort of create a hangover for '23? I know you won't guide for '23, but just how you think about the pricing versus cost gap for '23 based on where we stand today might be helpful at least conceptually? Thanks.

[Ramon L. Laguarta, Chairman and Chief Executive Officer at PepsiCo]

Yes. Hi, Dara. Yes, obviously, our past partners and ourselves, we're looking at consumers very carefully and the evolution of their decision when it comes to the overall basket or particular categories. So normally, we have pretty positive conversations with our partners, and we're looking at how do we continue to keep our consumers in our categories as we obviously have to pass some of these costs to the consumer, how do we do it in a way that that's an impact volume and it continues to generate growth for them and growth for us. And those are the type of conversations we're having.

Obviously, we're all concerned in a way about the high inflation and how that's going to impact. Especially as we look at the full consumer universe, the lower part of the income pyramid, that's where we're all looking more carefully. And we're making decisions on entry point in the categories and how do we continue to have that particular consumer engaged in our categories.

The conversations are always -- there's always tensions in those conversations. There will continue to be tensions. But in general, they're very positive conversations, the ones we have because we play a role and that's our strategic intent to be growth drivers for our partners, and we go through these conversations very transparently and very positively to generate growth and additional margin for our customers. So that's the way the situation is and will continue the balance of the year and into -- as we start thinking about the plans for next year.

[Hugh F. Johnston, Vice Chairman and Chief Financial Officer at PepsiCo]

Right. Dara, in terms of cost, as you know, our first focus whenever we're faced with inflation is to try to drive incremental productivity on our internal costs. And I think we've been doing a pretty good job of that. I mean we've seen this year some of the strongest productivity we've seen in a number of years. That puts us in a relatively better position when we're faced with commodity inflation because we're not necessarily forced to price it all through. We can take a more consumer-centric approach to dealing with the inflation and the subsequent pricing.

Balance of the year inflation is higher than it is for the first half of the year. I think we've mentioned in the past, we're in the teens in terms of commodity inflation. That will continue, but a little bit higher in the back half. But we do expect stronger productivity in the back half as well. So I think from an overall cost outlook, our guidance certainly captures all of that, and I think it puts us in a position where we've got high confidence in delivering the year.

[Operator]

Thank you. One moment for our next question. Our next question comes from Andrea Teixeira with JPMorgan. Your line is open.

[Andrea Teixeira, Analyst at JPMorgan Chase & Co.]

Hi. Good morning. So the market share gains you alluded to in PBNA and -- not PBNA, sorry, in snacks, and in general, we've been pretty positive. And I know it has been a narrative that there's some service level issues in both cases and especially in North America. I'm wondering if you can comment on that?

And then separately on LatAm, and I think you mentioned Ramon and Hugh, in terms of like balancing what you just said, inflation getting worse. And of course, Latin America has been extremely resilient for a region that has obviously a lot of pressure on gas prices as well. So I wonder if you can comment on where the strength is coming from? If you're getting more space in the big box? Is it also bodeguero es atacado or anything like that, that gives you comfort that you continue to gain share from a very organic basis and despite the pricing? And if you can comment again on the service levels in the U.S.? Thank you.

[Ramon L. Laguarta, Chairman and Chief Executive Officer at PepsiCo]

Great. Okay. Thank you, Andrea. I'll talk about share in a minute. But if you think about our role and you're referring to snacks in your questions mostly, but that you can apply these to beverages.

Our number one responsibility as a large player in both snacks and beverages is to make sure the category grows and continues to grow in any circumstance, either economic, positive economic or negative economic, high inflation, low inflation. That is our main responsibility because that's the health of the business really.

So everything we're doing in our commercial plans in the U.S., outside of the U.S. is make sure that we have strong brand programs, channel programs, execution programs, innovation programs that continue to make our category preferred over other categories, and we're seeing that. And that's the main reason why when you see the growth that we're delivering and the low elasticities we're having in many countries around the world, that is the main reason. We're continuing to have very strong commercial programs that continue to attract consumers to our categories because of innovation, because of execution and great brand program.

Now having said that, on the share front, we're also seeing gains across many countries around the world. That has been a consequence of the investments we've been making in the brands for now -- several years. We've strengthened our go-to-market capabilities, our digital capabilities. Our brands are looking more modern and more engaging for consumers. Our innovation is great. So I think those are the combinations.

Your question on Latin America, we're seeing -- and I think it relates to the amount of transfers, the money transfers that are coming from the U.S. into Latin America. We're seeing that number really high as a consequence of the high employment in the U.S. and the higher salaries. We're seeing that money being transferred to a lot of the economies in LatAm, and that's helping a lot of disposable income in those countries. And we're seeing, to our surprise really, from the beginning of the year, very low elasticity. It's actually positive elasticities even though, obviously, we're passing price to the consumer in those markets in intelligent ways and in ways that consumers will feel less pressure on. But I think disposable income in LatAm is above what it was in the past, a consequence of developed economies doing very well and money going into LatAm and the consumer is feeling good in Latin America.

Also, post-COVID we're seeing behaviors of social expansion, if you want. So consumers coming out of the houses, consumers having more fun externally in LatAm and in many parts of the world. That tends to drive higher consumption of categories because people get together and have fun and we are part of fun experiences normally. So that's how we're seeing the trends in our categories.

[Operator]

Thank you. One moment for our next question. Our next question comes from Bryan Spillane with Bank of America. Your line is open.

[Bryan Spillane, Analyst at Bank of America]

All right. Thanks, operator. Good morning, everyone. Maybe, Hugh, if you could just talk a little bit about maybe headwinds, tailwinds in the back half of the year. And I guess it's in the context of you raised organic sales guidance this morning, but kept the EPS basically the same. So is that a function of concerns about costs? I know you mentioned some of that in response to Dara's question, foreign exchange, just volatility in the world. Just kind of how you think about the -- maybe how some of the risks or headwinds, tailwinds might have evolved as you look into the second half?

[Hugh F. Johnston, Vice Chairman and Chief Financial Officer at PepsiCo]

Yes. Bryan, obviously, the first thing that we're thinking about these days is just the level of volatility in the world. And we do what we can to insulate ourselves against that volatility. We have 0 floating rate debt. So we've insulated ourselves against that. We forward buy on commodities. We insulate ourselves against that.

We try to do as much as we can to create a predictable work environment so that we have -- we can manage our labor costs well. But there's obviously macros that are out there that are more volatile than they were a few years ago. So as we sort of look at things, clearly, as I mentioned before, commodities is a bit higher in the back half than they are in the first half. That's incorporated into all of this.

We're still watching elasticity as closely, as Ramon just mentioned. Elasticities are good right now. We don't plan for them to be as strong in the back half, and we'll see what happens with that. It's certainly hard to gauge because inflation is having so much impact on the consumer in so many ways. But as we looked at all of it and we're making choices around -- okay, as you know, we have -- we like to give you numbers that are highly deliverable. The choice that we made was based on the things I just mentioned, that we would raise the revenue guidance because we felt highly confident in that. And for EPS guidance, we've made a choice to hold right now based on some of the volatility and some of the variables that I had mentioned.

[Operator]

Thank you. One moment for our next question. Our next question comes from Bonnie Herzog with Goldman Sachs. Your line is open.

[Bonnie Herzog, Analyst at The Goldman Sachs Group]

All right. Thank you. Good morning, everyone. Just a quick follow-up on, Hugh, just what you were discussing. Could you talk about if you are also planning to sort of reinvest or step-up reinvestments into your business despite the cost inflation that you just called out in the second half? And I'm thinking about in the context of your very strong top line.

And then I did want to ask about your revenue growth management in this environment. And how strong you think your capabilities are to ensure you have the right packages in both your beverage and salty-snack business to ensure you have affordable offerings, especially as we could see increasing pressures on the consumer? And then could you touch on your beverage business and how your ownership of your bottling operations might actually be a competitive advantage or not as it relates to this.

[Hugh F. Johnston, Vice Chairman and Chief Financial Officer at PepsiCo]

Okay. Thanks, Bonnie. I think that was three questions, but we'll take a shot at it. Three for one. Number one, in terms of investment in the back half, we have some investment in the back half, it was planned for. The way that we're collectively trying to run the company is to build sustainable results over a long period of time. And that means you're constantly balancing, delivering the near term while making sure that you're building capability for next year and the year after that and the year after that.

So I think we have the right balance on that right now. And we'll see as the results come in whether we need to make adjustments to that. But we think we have the right balance to deliver the results this year and also make the investments to deliver the results for next year.

On your second question regarding --

[Ramon L. Laguarta, Chairman and Chief Executive Officer at PepsiCo]

Consumer value proposition.

[Hugh F. Johnston, Vice Chairman and Chief Financial Officer at PepsiCo]

Consumer value, yes, yes. Listen, I think we actually are best positioned of just about anybody in the industry to do that for a couple of reasons. One, our portfolio is so broad, anywhere from premium products like Frappuccino to value products like Santitas. And because our supply chain, our distribution network enables us to shape the inventory in store by store. So for stores that need more value products, we can weight the inventory in that store towards that. For stores that premium products are going to turn better, we obviously have the ability to adjust inventory. And the digital investments that we've been making in our route system actually make us even more and more capable of doing that. So I think compared to where we were two or three years ago, we're even sharper in terms of being able to deliver exactly the right inventory in store.

As for ownership of the beverage business, as I've talked about many times in the past, I think it is a significant competitive advantage for us. It's obviously more capital intensive, but I think it enables us to do things that it's difficult for our competitors to do. So we think we are 100% on the right strategy by owning it. And I think this environment is going to prove that more than it ever has before. So hopefully, that answered on A, B and C in terms of your questions.

[Ramon L. Laguarta, Chairman and Chief Executive Officer at PepsiCo]

Yes. Especially Bonnie, I think on the second question, and the truth is that we've been investing on revenue management now for four or five years and has been in the developed markets but also in the developing markets to try to add to the -- to the old capabilities we had, which were more related to the ability to change product size or understand better the channels, to much more individual almost understanding of the consumer and what we can do to keep that consumer in our brand and different levels of pricing depending on obviously what that consumer prefers.

That link to our precision execution, as Hugh referred to, both in developed markets, but also in developing markets as well, where we reach normally very capital distribution, that gives us, I think, a unique advantage end-to-end from consumer insights to point-of-sale execution that is quite -- it's hard to match in the industry. And we're seeing that. We're seeing that in -- across the world.

So it's good investments that we're getting the return. And we're going to need more of it, obviously, as inflation keeps going up. And we're going to have to be super agile and very precise on the choices we make with the consumer.

[Operator]

Thank you. One moment for our next question. Our next question comes from Nik Modi with RBC. Your line is open.

[Nik Modi, Analyst at RBC]

Yes. Thank you. Good morning, everyone. Ramon, I was wondering now with the decision on the bank distribution rights out, can you just update us on the energy drink strategy here? And what kind of financial implications should we expect as we think about, I guess, questions for you in terms of the beverage business over the course of the year now that I'm not sure if the distribution stops right away. Or do you still have some time left on the contract if it expires at the end of 2022.

[Ramon L. Laguarta, Chairman and Chief Executive Officer at PepsiCo]

Yes, yes. Nik, listen, obviously, our commitment to the energy category remains as solid as it was earlier. We continue to see this category as one that is growing and evolving and where we can play in multiple ways to capture subsegments that are starting to develop. The multi-approach that I've referred to in the past continues to be valid. So we're going to lead with Rockstar. And Rockstar, we're seeing several platforms in Rockstar there are starting to, again, hold, I would say, in non-sugar and some of the more functional beverages. So that's a big pillar.

Second big pillar for us is our coffee business. Obviously, we're having double shot, triple shot and some additional innovation with Starbucks that it's clearly consumer preferred and continues to do very well.

The third pillar is around our kind of flavor forward energy with Mountain Dew. And we're seeing Sports & Energy segment growing more and more in this category. And we have some big ideas on how some of our large brands can play in sports and energy in the future, surely the future.

The distribution part has always been an additional opportunity. We have, as we were talking earlier, a very strong DSD system. And we can put brands in our business and provide unique distribution capillarity and execution. That's what we were intending with bank, relationship didn't start well from the beginning. Clearly, it was better to stop it because it has no long-term value for both of us.

Now the financial implications are minor. It was never central to the energy strategy. and we continue to be open to other opportunities on distributing brands. That has always been a complementary part of the strategy. The big part of the strategy is, as I was saying, taking our brands and taking our innovation into new spaces and continue to disrupt this category, which is continuing to grow. The consumers like it. Consumers are looking for new benefits in that category. They're willing to pay reasonable prices, and that's not only the U.S. but it's internationally. And we see it as a big opportunity for PepsiCo today and into the future as well.

[Hugh F. Johnston, Vice Chairman and Chief Financial Officer at PepsiCo]

Right. And Nick, as Ramon mentioned, financial impact, not material.

[Operator]

Thank you. One moment for our next question. Our next question comes from Kevin Grundy with Jefferies. Your line is open.

[Kevin Grundy, Analyst at Jefferies Financial Group]

Great. Thanks. Good morning, everyone. Ramon, I wanted to pivot to your business venture with Boston Beer and Hard Mountain Dew. Maybe just provide an update there how that relationship has progressed since the partnership was announced, your early learnings to date. And importantly, as you spend more time studying the alcohol space, maybe you can offer some updated thoughts on your broader ambitions to play a bigger role there, not only new product innovation, but also the potential to distribute non-PepsiCo products through your distribution? Thank you.

[Ramon L. Laguarta, Chairman and Chief Executive Officer at PepsiCo]

Yes. Nothing has changed from the previous quarter when we talked about this topic as well. We've learned more. And we are probably more convinced of the potential of, as you were referring to, the Boston Beer partnership. I think we have great product that they have developed. We've licensed the brand to Boston Beer, and we're providing distribution in some states. Execution is very good. The product is turning very well, high share in those states. So it makes us feel positive about the potential of Hard Mountain Dew and the relationship with Boston Beer. They are great partners, and they have strong R&D capabilities and branding capabilities as they own the Hard Mountain Dew brand.

Now going forward, obviously, we get encouraged by this, and we're working in multiple new innovations that will come to the market shortly. And from the distribution point of view, the same, as I said, with energy, we want to leverage our assets for distribution. We think in alcohol, we can bring new brands to the market.

We don't want to be distributing a lot of brands. That's not our intention to have many, many brands and a very complex set of brands in our distribution. We'd rather focus on a few large consumer opportunities and put them through what is a very powerful DSD system. So that is the way we're thinking about our alcohol distribution, not a lot of brands, not distributing beer or anything like that, but just a few large consumer ideas that we can bring to the market through our system, which we think is an advantaged execution machine. And that's what we're proving with Hard Mountain Dew.

[Operator]

Thank you. One moment for our next question. Our next question comes from Vivien Azer with Cowen. Your line is open.

[Vivien Azer, Analyst at Cowen]

Hi. Good morning. I was hoping to dive into consumer preferences, please. You guys have been consistent in calling out your aspirations to drive portfolio mix shift over the long term to reduce fat with the sodium lower sugar proposition. But as I think back over the last two-and-half years, it seems like at the start of the pandemic, consumers were understandably really leaning into indulgent. So I'm curious whether you've seen any mean reversion in consumer preferences around health and wellness propositions within your portfolio? Thank you.

[Ramon L. Laguarta, Chairman and Chief Executive Officer at PepsiCo]

Yes. Vivien, I'll give you a few data so that helps you with the diagnostic. In beverages, non-sugar is growing three times the speed of full sugar. So that gives you a sense of how consumers are, in the U.S., are choosing with the choices. If you go more developed markets around the world like Western Europe, the categories are pivoting very quickly to non-sugar. In the U.K., for example, the non-sugar segment in beverages is already almost above 80% of the market.

So clearly, in beverages, non-sugar is king. You see some of our innovations in the last couple of years with, for example, Gatorade Zero. That was -- it's a huge innovation. I think it's $1.5 billion in only three years and expansive to the category and recruiting new consumers into the brand.

So non-sugar, I think, is unstoppable trend in the beverage category, something we're leaning in with our R&D, something we're leading in with our commercial strategy with the customers. Every brand has a non-sugar leg that is going to be the focus leg for the brand in the foreseeable future. So that is in beverages. Obviously, you see other trends like functionality, consumers looking for additional functionality and willing to pay for that. But your question was more about health, sugar clearly being a dimension.

Now in snacks, I think consumers are also voting with their money. So permissible snacks, what we call permissible snacks, which are the kind of baked or popped or kind of not fried snacks, they're growing much faster than fried snacks, so that we see that as well in that category.

We're seeing kind of more nutritious substrates growing faster than some of the more cereal-based substrates. But one trend we're seeing across is portion control. So a portion control is a huge consumer idea how we're eliminating some of the brakes, if you want, in consumers' mind to have higher frequency in our categories is portion control. We're seeing in snacks a huge growth on small format, multipacks or not only it's portion control but variety. And we're seeing that also in beverages where full sugar products are going to smaller portions, right, like mini cans or some other formats that give the consumer a little pleasure for -- without a lot of calories.

So I would continue to bet long term on health being one of the vectors that consumers are choosing. There's also indulgent. Obviously, there's also functionality. There's also a social moment. There's a lot of vectors in our categories, And that's the beauty of our categories. They attract a lot of consumers because of the multiple occasions. But I will continue to bet on health being one of the vectors of choice for the consumer. And that's part of our innovation strategy and how we're trying to move the categories long term. And it's part of the success, if you think about the sodium reduction, the fad transformation, the sugar reduction in our products, a lot of the R&D investments we've been putting in the company in the last many years are starting to pay back in we're giving the consumer the option to make choices with no trade-offs in taste or any of the other key category choices here.

[Operator]

Thank you. One moment for our next question. Our next question comes from Stephen Powers with Deutsche Bank. Your line is open.

[Stephen Powers, Analyst at Deutsche Bank Aktiengesellschaft]

Hey. Good morning. Thank you. Maybe going back to the higher top line that you're now seeing for the year. Could you maybe expand a bit more on that and talk about the incremental changes that have taken shape in your own expectations since last quarter? I guess would you frame the two points of organic growth upside more as volume or price/mix driven versus prior expectations? And maybe would you call any particular segments as more or less responsible, that would be helpful.

And I know I'm only allowed one question. But Hugh, if I could, just going back to Bryan's question on second half cost. I wasn't fully clear on the answer, whether the maintained EPS in light of the better top line was really more conservatism in the face of volatility or if there were known pockets of higher costs you're now facing? And if it's the latter, if you could just be a little bit more specific there. Thank you.

[Hugh F. Johnston, Vice Chairman and Chief Financial Officer at PepsiCo]

Yes. Why don't I handle that piece first and maybe Ramon and I can tag team your first question? The latter piece, as you know, Steve, we're never conservative. We try to be accurate here. That said, we also try not to miss numbers. So I think there is nothing new that we weren't aware of, frankly, a couple of months ago. So I don't think there's any incremental information that would cause us to be concerned about the back half.

Regarding your question around why is the revenue number higher, I think that the primary reason is given the unknowns around consumer elasticity, as we came out of the first quarter, we were quite pleased with where elasticity sat. But we still had nine months left in the year, so we adopted a certain posture about the balance of the year.

The second quarter is also held up from an elasticity perspective better than we thought, and we're sort of flowing that upside through. That said, the balance of the year, we still have six months to go. There's still plenty of unknowns in terms of what's going to happen with consumer behavior. We think we're well positioned, both from a customer perspective as well as from a consumer perspective. But we still have six months to go and consumers are still sort of absorbing the impact on inflation on their overall spending.

So I think -- I wouldn't characterize it as conservatism. I think we go through a lot of scenario planning. And the sum of those scenarios led us to choose higher on revenue but not yet higher on EPS.

[Operator]

Thank you. One moment for our next question. Our next question comes from Kaumil Gajrawala with Credit Suisse. Your line is open.

[Kaumil Gajrawala, Analyst at Credit Suisse Group]

Hi, guys. Good morning. You've made a business decision, I guess, some years ago to own and retain the bottlers that you purchased, I guess, maybe 10-ish years ago. But if we are indeed in a very different inflationary environment, does that change how you think about how asset-light or asset-heavy you prefer the business to be?

[Ramon L. Laguarta, Chairman and Chief Executive Officer at PepsiCo]

Yes, Kaumil. Hi. This is Ramon. No, listen, inflation will come and go. And the reason why we're keeping the bottling business integrated with the brand business is much more longer term than the, I don't know, the economic cycle that will leave for the next couple of years. It's a huge strategic decision that is more based on -- if you think about the consumer evolution and the shopper evolution and the way channels will evolve in the future, I think having an integrated brand to consumer value chain will give us flexibility and faster decision-making that we believe creates a lot of value for the company, right?

In the short term, yes, we'll have inflation in S&D and we'll have inflation in some of the manufacturing. But if you have a bottling system, that inflation happens anyhow. So your system still has that inflation. It's not like nobody is isolated from inflationary pressures. I mean your system consumer to kind of manufacturing to consumers still has that inflation.

So we think, again, this is a very strategic decision we've made, thinking about the long term where consumer is going, where the shopper is going, where the retailers are going. We're going to fulfill demand in the future and where demand will be in the future, much more complex, much more long tail. There's a lot of things that we feel that we're going to be best positioned in the future. And we're talking about five, 10 years from now to fulfill that demand in a much more integrated way from the brand to the consumer with all the value chain under one decision-making point.

Again, the economic cycles will differ. Now we'll have inflation. Maybe three years from now, we'll have deflation and we'll be -- so we're not thinking that short term for what is a huge business model decision.

[Operator]

Thank you. One moment for our next question. Our next question comes from Brett Cooper with Consumer Edge. Your line is open.

[Brett Cooper, Analyst at Consumer Edge]

Good morning. From the data that we can see, your top line is benefiting by about 100 basis points from reductions in promotional depth and breadth. And that's not just short term. We've seen it over the last several years. And we can obviously see part of your business. So I was hoping that you could speak to the benefits from promotional optimization across your business. What's enabling that realization? And then given the enormous size of promotional spend in your business, what's the potential is for promotional optimization over the medium term? Thanks.

[Ramon L. Laguarta, Chairman and Chief Executive Officer at PepsiCo]

Yes. It's great question. And if you think about that we're looking at all the costs in the company, the cost to fulfill demand, the cost to generate demand, we're looking at higher return on investment across all the costs that we have in the business. Obviously, the one you're referring to along with our marketing investments are the two big demand creation budget. We're looking at optimizing those investments both on the consumer side and on the consumer customer side. And that has been a journey. It has been done through much more intelligence, through much more data, much better precision decisions in that space, along with our customers. And that is a journey that I would see as a continuous journey to optimize all the budgets that we have in the company to maximize returns.

So trade budget, as you say, is a large budget. We're going to continue to optimize it and maybe move those resources to some other areas where we can get better demand generation, right? And we'll do that in partnership with our customers and to the spirit of creating growth for the category as we've had in the past, yes.

[Operator]

Thank you. One moment for our next question. Our next question comes from Chris Carey with Wells Fargo.

[Chris Carey, Analyst at Wells Fargo & Company]

Hi. Good morning. So just a couple of questions on some of these more topical markets. I guess just in Europe, if anywhere, this is where elasticity seems to be playing out. Are we finally seeing the consumer coming down a bit here? As pricing has built, are there other factors in play beginning to impact volumes, whether supply chain, product availability, basically anything else besides pure consumer elasticity?

And then just in China, despite lockdown, still another strong number. Can you maybe just give us a sense of what's going on, on the ground in China to continue to deliver this level of growth? Thank you.

[Ramon L. Laguarta, Chairman and Chief Executive Officer at PepsiCo]

Yes. Good. Listen, Europe, obviously, has been impacted by -- more than other parts of the world by, I would say, the war, so our business has been impacted both in Ukraine and Russia. Ukraine, because obviously, we had to stop a lot of our manufacturing and commercial activities as reflected in our performance in Europe. And also in Russia, given the commitments we made to stop our beverage, some of our beverage, large brands and also stop advertising and promotion of our more essential food brands. So clearly, that's part of the reason why the European business has been impacted.

With regards to China, clearly, the lockdowns are impacting the operation of the business. So our team has been incredibly agile to make the right pivots in how we are continuing to produce our snacks or our beverages. And we've been able to more or less manage that in what is an incredibly challenged situation to get raw materials and to get products out to consumers. We're doing that probably better than other companies, and that's why we're gaining share dramatically. That's the reason why our business is growing very fast.

Now if you think about the beverage business, there has been an impact to the consumption of the beverage business in away from home. So as consumers have obviously stayed more at home, there has been an impact in the last few months in that particular channel, not so much in the foods business. We're seeing both our Quaker business and our snack business continue to grow very fast. A bit less on the beverage side of the business, basically because of the away-from-home impact. In-home consumption of beverages continues to be quite strong.

[Operator]

Thank you. One moment for our next question. Our last question comes from Peter Grom with UBS. Your line is open.

[Peter Grom, Analyst at UBS Group]

Hey. Good morning, everyone. I hope you're doing well. So I was hoping to follow-up on Nik's question. around the energy portfolio. So Ramon, you mentioned the willingness to leverage your distribution assets. But I would be curious if there are any major takeaways from the relationship with them that kind of informed your view on how you think about these agreements moving forward. And then just any thoughts around timing, I guess. Is it a near-term focus to kind of find a new brand to fill that void? Or is this something you think about opportunistically over time?

[Ramon L. Laguarta, Chairman and Chief Executive Officer at PepsiCo]

Yes. Listen, Peter, I think, as I said, the distribution part of the energy strategy is very marginal in one way or another. It's not the core part of the strategy. We continue to lean into our brands. We have very strong brands in our portfolio that I think as we see the category evolving, we're going to be able to play in those new spaces and capture market share looking forward and where the consumer is going.

So again, I'll repeat, in Rockstar and some parts of Rockstar where we're seeing a lot of consumer pool, especially non-sugar and some of the more functional Starbucks coffee forward, flavor forward with Mountain Dew. And as I said, we see sports and energy as a big space where we can capture with some of our large brands in that space and innovation will be coming into the market soon. Those are the main -- you think about our strategy and we might evolve that strategy with new spaces and how our brands can go there, that's our core of the strategy. Then leveraging our assets for distribution is marginal.

To your question on Bang, you need to have good long-term partnership for the relationship to work. That didn't exist, so we're turning the page.

[Speech Overlap] Last question, right? So thank you, everyone, for joining us today. And I know it's summer and everybody has a lot of things to do. And then obviously, for the confidence that you're all placing with your investment in PepsiCo. We hope that you guys are safe and healthy and enjoy the summer. Thank you.

[Operator]

[Operator Closing Remarks]

Participants

Corporate Executives

• Ravi Pamnani, Senior Vice President of Investor Relations
• Ramon L. Laguarta, Chairman and Chief Executive Officer
• Hugh F. Johnston, Vice Chairman and Chief Financial Officer

Analysts

• Lauren Lieberman, Barclays PLC
• Dara Mohsenian, Morgan Stanley
• Andrea Teixeira, JPMorgan Chase & Co.
• Bryan Spillane, Bank of America Co.
• Bonnie Herzog, The Goldman Sachs Group, Inc.
• Nik Modi, RBC
• Kevin Grundy, Jefferies Financial Group Inc.
• Vivien Azer, Cowen Inc
• Stephen Powers, Deutsche Bank Aktiengesellschaft
• Kaumil Gajrawala, Credit Suisse Group AG
• Brett Cooper, Consumer Edge
• Chris Carey, Wells Fargo & Company
• Peter Grom, UBS Group AG