Ramon L. Laguarta
Chairman & Chief Executive Officer at PepsiCo
Bonnie, let me start with the share and then probably Hugh will top it up with the margin philosophy on PB&A. On share, we're seeing -- consistent with the trends that we saw last year and earlier this year, we're seeing gains in I would say 70%, 75% of our markets in what we call foods; convenient foods, salty snacks; and we're seeing about 70% gains in the beverage markets internationally. So, that's basically we're competing well across most of our geographies; emerging markets, developing markets, and developed markets; across both categories. In particular to the US, as you mentioned, Frito-Lay is accelerating its share gains. Q3 was very strong, it was almost a couple of points of share gains in what we measure as savory market both in value and also there was share gains in volume. So, both volume and value.
When we look at the beverage business in the US, we held share in total LRB in the quarter, that's a good performance with very good performance in sports. So, sports has been a priority category for us. The recovery of the Gatorade brand. We have invested a lot for the last couple of years. Our innovation is working, our brand building is working, our commercial execution is working, and we gained meaningful share in the quarter which makes us very happy obviously given the efforts the team have put in that brand. We're gaining share in teas, we're gaining share in coffees. So, multiple categories where the business is performing very well. And we are losing share in CSDs. I would say Pepsi is doing quite well, Mountain Dew is a brand that we're working on to continue to gain share. But overall, we measure our performance as total LRB and total LRB share in the quarter was flat to the category as you saw double-digit growth, which is a pretty good performance for PB&A.