Andre Maciel
Executive Vice President and Global Chief Financial Officer at Kraft Heinz
Sure. Thanks for the question. On private label, a few things. First of all, as we have been continuously reiterating our exposure to private label have reduced significantly after the diversion mid last year. So now the average market share in our portfolio is about 11%, wherein across food and beverage is 20%. So that were not impacted. Second, during the past three years, as part of our transformation, we have been redirecting a lot of our effort and energy around the core. So resources have moved there. We have been renovating the core in a very systematic way, so our portfolio is stronger. Third, the private label have been increasing the price together with the rest of the players. So as recent as the last four weeks, including already three weeks of October looking at sellout data, our sellout price is about 17% up, whereas private label is 16% up. So price gaps are widely preserved. You might have seen as well in one of the guidance that we provided that comparing Q2 to Q3 the price gap with private label remains the same. So we do not see any category where our price gap expanded versus private label except to catch up [Indecipherable] which honestly the interaction is limited, and we gained share in both of these categories. So yes, I think we feel good about that.
We don't want to be even over optimistic that depending on how consumers eventually shift behavior in a very drastic way, things can change, but there is no indication of that as of right now. And honestly, I mean, despite all the environment, food is proving to be very resilient. The brands are being very resilient. And with [Indecipherable] that we use right now when I was here back in 2008, 2011, we only had to accelerate a shift in behavior, but unemployment starts to go up, which is far from the reality today.