Lisa Drake
Vice President, Electric Vehicle Industrialization, Ford Model e at Ford Motor
Yes, yes. No, I'll answer the first question. So, no, I can't talk to you about the first product that would have cell to pack. I'm sorry, cell to structure. But as you can imagine, the entire Ford Ion Park team is constantly iterating, this is where the material cost comes out. And, the more new product programs we do, the more we're integrating manufacturing process, the design process and the battery into the product. So, these teams are working together in tandem and they're moving quite quickly through the process and finding the efficiencies, but I can't tell you when we're going to bring that out.
In terms of Tesla, yeah, it's a benchmark. There's no doubt. But it took them time and it took them scale. And that's the key. Yes, we will have the units in '26. So, we do think that's going to now help us unlock some of that cost efficiency that we need. I can tell you in the Tennessee site, also in the brownfield sites, where we will be bringing out new products and putting them in brownfield plants. Even though the plant, four walls might be there, it's clean sheet inside, and the labor and overhead targets that we're now seeing that are deliverable are substantially less than an ICE. And so, we know that we can attack that contribution from the labor and overhead. We understand that a lot now. The complexity reduction for us should not be underestimated. It really shouldn't be underestimated. We service and we're proud to service all of our F-150 customers that we do, but we do have too much complexity available to do it, and we know it. And Dearborn Truck Plant, as efficient as it is, one of the most efficient plants in our system, but it's one of the most complex. And in Tennessee, the complexity of the product in that plant is and when I say radical, I mean radically reduced over Dearborn to the point that we take away all of the waste in our material cost on sequencing, on double handling, the quality improvements that you get, when a supplier doesn't have to make changeovers of tools to make different varieties, the quality you get when you just don't have as many variety of parts that you have to sign off as an engineering organization, so the focus around what you are building is much more precise. And there's a large unlock there, and we are driving that. That material cost efficiency that we have to get through that complexity reduction is that something to be understated.
And so, those are some of these areas where we've seen that, yes, some of our competitors have lower complexity in the space because the product is more digital in nature. Some of the things and the services and their surprises and delights and the unique selling points are now digital for us. Through Doug Field and the team that he has built out, we can use more of that to our advantage. So, and then you heard Jim talk about the dealer and John talked about it as well. I mean the dealers, we have to restructure how we work with the dealers as well, and that's a big part of it. So, I would say, generally speaking, there's not one line item on the income statement that is off limits from being modernized inside of Model e. It's everything. It's material cost. It's the dealer markups. It's labor and overhead. It's our look at warranty. It's our engineering expense per unit built. When you go from the complexity out of an F-150 that we used to engineer to the next generation in Tennessee, that engineering dollar billions is far different. And so, your dollar per engineering spend per unit is less. Vendor tooling, you don't tool up as many new tool end items. All of this, I mean, this auto business is remarkable when you think about what we do to build a product. And when you can -- be much more simplified, the amount of waste and cost you can take out is pretty compelling.