Brian Niccol
hairman & Chief Executive Officer at Chipotle Mexican Grill
Thanks, Cindy, and good afternoon, everyone. We delivered another year of strong results in 1,022, expanding AUVs and restaurant-level margin despite facing one of the highest inflationary periods on record and an uncertain macro-environment. These results demonstrate Chipotle's resiliency driven by our talented teams, delicious food made fresh daily, convenience customization and of course, our tremendous value.
For the year, sales grew 14% to reach $8.6 billion, driven by an 8% comp. Digital sales represented 39% of sales. Restaurant-level margin was 23.9%, an increase of 130 basis points year-over-year. Adjusted diluted EPS was $32.78, representing 29% growth over last year and we opened 236 new restaurants including 202 Chipotlanes.
Turning to the fourth-quarter, while we are pleased with our overall growth our results were impacted by a few factors that were unique to the quarter, including a lower-than-expected benefit from Garlic Guajillo Steak and a headwind from loyalty accounting. For the quarter, sales grew 11% to $2.2 billion, driven by a 5.6% comp. In-store sales grew by 18% over last year. Digital sales continue to represent 37% of sales. Restaurant-level margin was 24%, an increase of 380 basis points year-over-year. Adjusted diluted EPS was $8.29, representing 49% growth over last year. And we opened 100 new restaurants including 90 Chipotlanes.
Our transaction trends improved throughout the quarter as we lapped Bbrisket and I'm pleased to report that our underlying trends have further improved entering 2023 with transaction trends turning positive. For the first-quarter, we anticipate comps in the high-single-digit range. Our focus on getting back to the basics and running great restaurants is beginning to pay-off and we plan to further emphasize this in 2023. Additionally, we will continue to build upon our five key strategies that will help us to win today while we create the future.
Now let me provide an update on each of these strategies, which include: Number one, running successful restaurants with a people accountable culture that provides great food with integrity while delivering exceptional in-restaurant and digital experiences. Number two, sustaining world-class people leadership by developing and retaining diverse talent at every level. Number three, amplifying technology and innovation to drive growth and productivity at our restaurants and support centers. Number four, making the brand visible, relevant, and loved to improve overall guest engagement. And number five, expanding access and convenience by accelerating new restaurant openings.
Beginning with our restaurants, as we discussed on the last call, chipotle is a restaurant business with high standards and it is critical that we treasure the guests and delivering an exceptional experience, including great culinary and in-restaurant execution. During the pandemic, there were unforeseen challenges such as supply outages, staffing challenges, and exclusions from COVID that resulted in a need to create work arounds. We have been eliminating the work arounds and reestablishing operational standards with Project Square One, while continuing to build a culture of excellence in every aspect of our business. This means ensuring all ingredients are in stock, that our teams are fully staffed and properly deployed during peak periods to drive throughput, that our delicious food is prompting hooked on-time, that we are improving throughput on the frontline, and improving on-time and accuracy on the digital make line and of course, that we are delivering exceptional customer hospitality.
Project Square One has helped to lay the foundations including training in each of these areas. We are also bringing back more shoulder-to-shoulder training. One thing that I believe everyone has learned from the pandemic is that virtual training is not the only tool needed. So we are reducing the amount of virtual training and bringing new crew members into our restaurants sooner for on-the-job training. This helps to accelerate onboarding and gives more confidence to our new crew members as they are learning by doing. Shoulder-to-shoulder training by experienced managers is an essential process.
I'm also happy to see an improvement in turnover with December being one of our best months in the past two years for both hourly and salary turnover rates. And our staffing levels continue to improve with 90% of our restaurants fully staffed. This combined with better stability leads to more experienced teams. When you combine this with Project Square One training for the past two quarters, positive signs are emerging across the operation. We are focused on operational excellence and have intensity and collaboration to achieve it. Great people and great culinary drives performance.
And speaking of great people, I am proud to share that in 2022, we promoted over 22,000 people, surpassing 2021 and 90% of all restaurant management roles were internal promotions and we have tremendous growth ahead. In 2023 to open our new restaurants, there will be opportunity to promote over 1800 hourly manager roles, over 255 GMS, and over 40 field leadership positions. And these numbers will continue to grow as we expand our restaurants by our targeted range of 8% to 10% per year.
As we've said in the past, our goal is to be the employer of choice. In addition to career advancement opportunities, industry-leading benefits and competitive wages, we will continue to look for ways to improve the overall experience for our team. We know one way is to continue to invest in technology and innovation. There are a couple of new stage gating initiatives that I'm excited to share, along with an update on improvements to our app functionality.
First, we are currently testing a new grill to improve the overall cooking process for chicken and steak. The grill is much faster and has consistent execution, which lowers the learning curve significantly. Importantly, we believe it maintains our high culinary standards and can cook the chicken and steak to perfection. We look-forward to further validating it through our stage gate process.
And second, you may remember that in the second-quarter, we announced Hyphen as one of our first investments in our cultivate next fund. Hyphen is a foodservice platform that automates the assembly of meals in the digital make line that could help fulfill our promise to deliver ontime accurate orders for our digital guests. This will allow our restaurant teams to focus more on our in-restaurant guests on the frontline, further improving throughput. I'm thrilled to share that together with Hyphen, we are developing our first automated digital make line prototype, which we will test and learn on and we expect to have it in out cultivate center in the first half of this year.
Speaking of our digital businesses, it is over $3 billion in revenue and represents 39% of our sales and we're constantly looking for ways to improve the experience for our guests. Last quarter, we started testing advanced location-based technology to enhance our app functionality. For guests who opt in, the program can engage with Chipotle app users upon arrival to our restaurants and utilize real-time data to enhance their experience with order readiness messaging from pickup location detection, reminders to scan the Chipotle Rewards QR code at checkout and more. The results from the stage gate process were very encouraging, including an improvement in delivery speed, a reduction in customers going to the wrong location and an improvement in the experience for [Indecipherable] guests, allowing them to quickly scan for their rewards points without impacting throughput. As a result, we rolled it out nationwide last month.
Moving on to making our brand more visible, more relevant and more loved, our Real Food for Real Athletes platform has been a success, as we partner with athletes of all levels who are fans of Chipotle. We focus on helping them perform their best by providing proper nutrition, the real food and real ingredients.
During the fourth-quarter, we teamed up with U.S, men's national soccer team stars Christian Pulisic and Western McKinney to showcase their journey to soccer's biggest international tournament while featuring the athletes go to orders in our app. We also continue to leverage social media to remain relevant with our consumers, especially Gen Z.
This year we surpassed 2 million TikTok followers, which to put into context, right, some of the largest brands in the world and we are the first brand to launch in the new social media platform BeReal. Shifting to menu innovation, as we mentioned last quarter, 2023 will consist of one to two LTOs. I am delighted to share that Chicken Al Pastor has been validated and ready to be rolled out in the near future. This new menu item is operationally simple to execute, while still providing a new exciting flavor that drives transactions and sales. We also recently launched a new lineup of Lifestyle Bowls that cater to contemporary wellness habits of Gen Z and Millennials. The lineup spans a wide range of healthy habits such as our Balanced Macros Bowl, our High Protein Bowl, and Grain Freedom Bowl. Lifestyle Bowls are a great way to show our customers that they can create balanced meals made with our existing ingredients that taste great and that they feel great eating.
Turning to our rewards program. In 2022, we increased our rewards members by 20% to $31.6 million. Our program continues to get more sophisticated as we better understand who our members are and serve them with relevant content, targeted offers and gamified badging to help drive transactions In 2022, 60% of our rewards program promotions were personalized and we plan to increase this going forward. To drive engagement and enroll new members, we recently introduced Freepotle, which offers each rewards member 10 personalized rewards throughout the year.
Our fifth strategic pillar is to expand access and our development team has done an outstanding job of navigating headwinds such as material shortages and permitting and inspection delays while successfully opening 236 new restaurants in 2022, including 202 Chipotlanes. In fact, we opened 100 new restaurants in the fourth-quarter, which was a record for the company. We also opened 500 Chipotlanes during the quarter as we expanded access and convenience through our unique digital drive-through format and the performance of Chipotlanes continues to be strong. In fact, since we began opening Chipotlanes in 2018, our new restaurant productivity has improved by about 1,000 basis-points. We plan to open 255 to 285 new restaurants in 2023 with over 80% including Chipotlanes.
Within our 2023 expansion plans, we will accelerate new restaurant growth in Canada and continue to open restaurants at a measured pace in Europe. In Canada, we have built out a strong local field leadership team that works closely with our U.S. team to ensure best practices and a consistent culture, while adapting to local needs. We are now ready for accelerated growth and plan to add around 10 new restaurants in 2023, which will be the fastest development growth rate since we entered the Canadian market. We also remain encouraged by the performance in Europe despite a challenging macroeconomic backdrop.
In 2023, we plan to add a few additional locations in the UK and we're also rolling out our digital capabilities to further expand access. We remain optimistic about the growth opportunity and will continue to update on Europe's progress with this stage gate process along the way.
In closing. I want to thank our restaurant and support center teams for another terrific year. Our focus on getting back to the basics is starting to pay-off. Our teams are energized and I am excited to see further progress over the coming quarters. We have a long growth runway ahead with the ability to more than double our restaurant count, grow AUVs beyond $3 million and expand margins. I believe we have the right team and strategy in place and we will remain focused on meeting the standards of excellence to make Chipotle Chipotle.
And with that. I will turn it over to Jack.