Rachel Bach
Manager of Investor Communications at Deere & Company
Thanks, Brent, and good morning. John Deere completed the first-quarter with solid execution. Financial results for the quarter included 20% margin for the equipment operations while still far from normal levels fewer supply disruptions enabled our factories to operate at [technical issue] production. [technical issue] order still in allocation or fall well into the fourth-quarter and in some cases fall through the balance of the year.
Likewise, the construction and forestry division continues to benefit from healthy demand with order books full into the fourth-quarter and order still on an allocation basis. Slide three shows the results for the quarter. Net sales and revenues were up 32% to $12.652 billion, while net sales for the equipment operations were up 34%, to $11.402 billion. Net income attributable to Deere and Company was $1.959 billion, or $6.55 diluted share. Taking a closer look at the individual segments, beginning with the production and precision ag business on slide four net sales of $5.198 billion were up 55% compared to the first-quarter last year and up versus our own forecast, primarily due to higher shipment volumes and price realization.
Price was positive by about 22 points. We expect price realization to be the highest early in the fiscal year due in part to model year '21 machines produced and shipped in the first-quarter of 2022, effectively, including two model years when compared to the first-quarter of '23. Currency translation was negative by roughly one point. Operating profit $1.208 billion resulting in a 23.2% operating margin for this segment compared to an 8.8% margin for the same period last year. The Year-over-Year increase was primarily due to favorable price realization and improved shipment volume and mix.
These were partially offset by higher production costs and increased R&D and SA&G. Prior year results were negatively impacted by lower production from the delayed ratification of our labor agreement as well as by the contract ratification bonus. Moving to small ag and turf on Slide five. Net sales were up 14%. Totaling $3.001 billion in the first-quarter as a result of price realization and higher shipment volumes, partially offset by negative effects of currency translation. Price realization was positive by just over 11 points, while currency translation was negative by nearly four points.
Operating profit was up Year-over-Year at $447 million, resulting in a 14.9% operating margin. The increased profit was primarily due to price realization and higher shipment volumes partially offset by higher production costs R&D and SA&G. Slide six shows the industry outlook for the ag and turf markets globally. We expect industry sales of large ag equipment in US and Canada to be up approximately 5% to 10%, reflecting another year of demand. The dynamics of strong ag fundamentals, advanced fleet age, and low field inventory, all remain. We expect demand to exceed the industry's ability to produce for yet another year.
For small AG and turf we estimate industry sales in the US and Canada to be down around 5%. Within this segment, order books for products linked to ag production systems remain resilient [technical issue] for consumer-oriented products such as compact tractors under 40 horsepower has softened considerably since last year. Under Europe, the industry is forecasted to be flat-to-up 5%. Fundamentals continue to be solid or moderating from recent highs and net farm cash income remains healthy. In South America industry sales of tractors and combines to be flat-to-up 5%. Following a very strong year in fiscal year '22.
Farmer profitability remains high as our customers benefit from robust commodity price, record production, and favorable currency environment. And while the backdrop in large ag is favorable, demand for low-horsepower softened a bit over the first-quarter. Industry sales in Asia are forecasted to be down moderately. Now our segment forecast beginning on slide seven. For production and precision ag net sales are forecast to be up around 20% for the full-year. Forecast assumes about 14 points of positive price realization for the full-year and minimal currency impact. As noted earlier, we expect to achieve higher price realization in the first-half of the year and then see it moderate a bit in the latter half.
The segment's operating margin is now between 23.5% to 24.5%. Slide eight shows our forecast for the small ag and turf segment. We expect net sales to be flat-to-up 5%. This guidance includes 8 points of positive price realization and less than 0.5 point of currency headwind. The segment's operating margin is projected between 14.5% and 15.5%. Turning to construction and forestry on slide nine. Net sales for the quarter we're $3.203 billion, up 26%, primarily due to higher shipment volumes and price realization. Results were better than our own forecast for the quarter.
Price realization was positive by over 13 points, while currency translation was negative by about three points. Operating profit of $625 million was higher Year-over-Year, resulting in a 19.5% operating margin due to price realization and higher shipment volumes, partially offset by higher production costs. So, C&F had several miscellaneous items that were positive to the first-quarter results. The impact of these positive items was approximately 1.5 points of margin. And we do not expect them to repeat. Prior year results include the impact of the lower production in the first-quarter due to the delayed ratification of our labor agreement as well as the contract ratification bonus.
Let's turn to our 2023 construction and forestry industry outlook on Slide 10. Industry sales of earthmoving and compact construction equipment in North-America are both projected to be flat-to-up 5%. And markets for earthmoving and compact equipment were expected to remain strong. While housing has softened infrastructure, the oil and gas sector, and robust capex programs from the independent rental companies have continued to support [technical issue]. Retail sales have remained robust and dealer inventory is well below historic levels.
Global road building markets are forecast to be flat. North America remains the strongest market compensating for softness in Europe as well as in parts of Asia. In forestry we estimate the industry will be flat, a softening in the US Canada is offset with strength in Europe. Moving to the C&F segment outlook on slide 11 Deeres construction and forestry 2023 net sales are forecast to be up between 10% and 15%. Our net sales guidance for the year considers around nine points of positive price realization. Operating margin is expected to be in the range of 17% to 18%. Shifting to our financial services operations on slide 12.
Worldwide Financial Services net income attributable to Deere and Company in the first-quarter was $185 million. The decrease in net income was mainly due to less favorable financing spreads. For fiscal year 2023, our outlook is now $820 million, as the less favorable financing spreads, higher SA&G expenses and lower gains on operating lease dispositions are expected to more than offset the benefits from a higher average portfolio. The less favorable financing spreads in both the first-quarter results and outlook are a function of the velocity of interest rate increases and the lag in price changes.
Credit quality remains favorable, with a very low write-off as a percentage of the portfolio. Slide 13 outlines our guidance for net income, our effective tax-rate, and operating cash-flow. For fiscal '23, we are raising our outlook for net income to be between $8.75 and $9.25 billion, reflecting the strong results of the first-quarter and continued optimism for the remainder of the year. Next, our guidance incorporates an effective tax-rate between 23% and 25%.
Lastly, cash-flow from the equipment operations is now projected to be in the range of $9.25 to $9.75 billion. That concludes our formal comments. Now I'd like to spend a little time going deeper on a few things specific to this quarter. Let's start with farmer fundamentals. The USDA recently updated this farm income forecast. US net cash farm income is forecast to be down in 2023 compared to 2022, but still well above long-term averages and at levels supportive of continued replacement demand.
Importantly, crop cash receipts are predicted to be down only 3%, and remain at very healthy levels for row-crop producers. And while expenses are expected to be up some key inputs like fertilizers have moderated and peaking in 2022. All in 2023 from income forecasts are solid and will continue to support equipment demand. This may be specific to the US, but the message is similar across our various markets. Right, Brent?