Michael D. Hsu
Chairman and Chief Executive Officer at Kimberly-Clark
Okay. We'll do to it, Dara. First of all, I feel great about where the brands are globally and where our business is and we can talk about the performance in the fourth quarter and I know we'll get to that. But overall, I'd say, we plan to deliver a better performance in 2023 for sure. We're going to build on our organic growth momentum. Dara, clearly, in the plan for next year, there is plenty of carryover pricing, but there are new pricing actions in the plan as well. Most of those have already been announced to our customers.
But in terms of the investment, I would say, I'm really excited. We got a robust innovation and commercial program for 2003. In some ways, if I calibrate, I think, it's -- this year will be stronger than last year and we feel good about that. Consumer demand in our categories, generally, remains very resilient. And so, I think, from that aspect, we have good things to invest in.
In terms of the overall spending, we are taking advertising backup a little bit more. Just for reference, and -- we haven't discussed as much. But obviously, with the challenges that we've had over the last couple of years, we had pulled back slightly in -- over the last couple of years, but -- and so, some of this is returning back to where we were back in -- perhaps back in 2020. But beyond that, I'd say, it's more based on the merits of the commercial programs that we have. And we're excited about the programs that we have and we want to invest behind them.
And at this point, you're probably aware, Dara, we're pretty good at evaluating the returns of our investments and making sure that they payout. And so, we feel great about that. And so, from the organic momentum, we continue to see that, I will say, we expect continued progress on margin recovery while we're making that investment. We've got high-single digit operating profit growth while offsetting, I think, what we said in our release, about $600 million in inflation and FX headwinds. And so, yeah, we are restoring some between the lines. But obviously, as you saw the non-operating items, really, kind of get us back to that mid-single digit EPS guide or low-to mid-single digit EPS guide.
So, I will say, and -- before I let Nelson -- Nelson will comment on the pulp. I'll say, Dara, we are aiming for the top of our range internally, right? And I think we did the same thing last year. I'm glad we did, because when we came out this time last year, I think, we are calling for about $700 million of cost inflation, we ended up seeing closer to the $1.7 billion and still stayed within our original range. As I mentioned, we have very high quality plans for this year, we're really excited about that. So, we're aiming for the top-end of the range. Why we're calling it the way we are is, volatility remains extraordinarily high. And so, if you have a good call on interest rates, FX, the war, energy, supply chain, COVID, civil unrest, there's a lot going on.
So, that's a mouthful. Maybe, I'll pause and let Nelson comment on pulp. And then, Dara, if you have any follow ups?