Kevin Jacobsen
Executive Vice President and Chief Financial Officer at Clorox
Andrea, this is Kevin. Thank you for the question. Maybe I can start with our expectations for Q4. And as you saw, we delivered 8% organic sales growth in the third quarter, which is stronger than we anticipated. And you may have seen Andrea, in our prepared remarks, there was about two points that were one-time in nature, and I'm happy to talk about those. But if I set those aside, we delivered about 6 points organic sales growth.
If you look at our outlook for Q4, our full year outlook, and you can back into it, we're projecting about 3% to 6% organic growth. I would say at the high end of that range, it would look very like it did in Q3. We expect continued strong consumption. The business is performing well. I think the one watch-out we have, and you mentioned it is our Kingsford business. While we had very strong performance in the third quarter, Kingsford was a one business that came in below our expectations.
And you may have seen in our prepared remarks, we're seeing an increased level of competitive activity, and we're not seeing competition move to the same degree we moved on pricing. That was one of the businesses we priced in December, and we've seen price gaps widen, and as a result, we saw our shares decline in the third quarter.
Now the team with that in mind, they've gone back and they've adjusted their plans in Q4, so we're increasing our support for the business in the fourth quarter. But it's certainly something we're watching, and Andrea, you may know this that business has an outsized impact on our fourth quarter. We do about 50% of our total sales in Kingsford happened in the fourth quarter. So it's clearly something we're keeping a close eye on.
We think we have good plans in place that we've adjusted to reflect what we learned in Q3, but we're watching that closely, particularly around the key holidays, and it's a little early to tell how Memorial Day or July 4 plays out. And I think if we have a good successful season, we'll be at the top end of that range, which is pretty consistent in Q3. But if it delivers below our expectations, I think that would be a reason why we'd be towards the lower end of the range for the fourth quarter.