Philippe Krakowsky
Chief Executive Officer at Interpublic Group of Companies
Thanks, Ellen. The results we're reporting today, as you heard, are in line with what we forecast coming into the year for the first quarter and consistent with the phasing of our full-year plans. That said, our top line performance in the quarter is not in keeping with our long-term track record or the growth we're collectively striving to achieve. As mentioned earlier, during the quarter, we won several of the highest profile and largest reviews in the industry, and these wins encompass a diverse set of client sectors and demonstrate our key role in the business transformation journey of marketers in a number of sectors across the economy. They will also increasingly benefit our growth as we move further into the year. We continue to invest in our emerging technology capabilities as well as expertise across the group and with external partners, with a focus on areas including Web 3.0 and artificial intelligence.
We also recently launched a pilot program during the quarter with D-Wave, quantum computing pioneer, to build advertising optimization equations based on our existing data sets, focusing first on an engagement with one of our top 20 clients. When it comes to AI and machine learning, IPG has been investing in this area for some time, Reprise media and network that specializes in search marketing and retail media marketplaces, onboarded a Chief AI Officer over two years ago, just as MRM was adding a Global Head of AI and Behavioral Sciences. Acxiom has also been a long-time user of AI in their data analytics practice to improve how companies reach consumers. All three of these entities fit on our AI Steering Committee, which recently launched a number of incubators and labs that leverage our enterprise agreements with a range of large technology partners. Turning to specific highlights from the quarter at the agency level. At our Media, Data & Engagement Solutions segment, we continue to see strong growth in industry recognition for our media operations.
Notably, IPG Media brands was named the New Media AOR and Marketing Transformation Partner for GEICO in a highly competitive industry-wide review. Initiative continued outstanding performance was recognized by both Adweek, which named it Global Media Agency of the Year and Ad Age, where Initiative was A-List Media Agency of the Year. At UM, the network welcomed the new global CEO and won multiple honors at the Campaign's Global Agency of the Year Awards. Our Mediahub agency, now a part of Mediabrands, was named Media AOR for home appliances brand Bosch in Australia and New Zealand. It extended its relationship with Royal Caribbean and Celebrity Cruises in the U.K. and Europe. And Mediahub was also named Global Media Agency of Record by Esprit. Matterkind's Outcome Navigator, our proprietary suite of connected solutions for digital media that guarantees outcomes for marketers, was named a winner at the 2023 BIG Innovation Awards, presented by the Business Intelligence Group.
And Reprise Media, which I mentioned earlier, has been shortlisted in the running to be Campaign's Global Performance Agency of the Year. Acxiom continues to lean into its strategic partnerships, integrating its ethical data and identity products in the cloud solutions, including data clean rooms powered by Snowflake, which allow customers to securely share data sets with partners and platforms to identify high-value audiences and consumers. Since the start of the year, Acxiom has been among Salesforce's fastest-growing full-stack marketing partners. And we further expanded the list of leading ad tech platforms, where marketers can find and activate Acxiom data. During the quarter, we saw our new Salesforce asset RafterOne [acquire] new assignments from Motorola in partnership with MRM. Huge has begun to go to market under its new positioning as a consultative creative growth accelerator. The agency recently launched in Australia and was also recognized by Business Insider as a thought leader in the area of AI. At R/GA, we announced significant C-suite changes.
Globally, new business wins included Metagenics and KFC. R/GA has also brought generative AI into its creative work processes on clients like Verizon, Opendoor and Nike and released an AI ethics handbook with this client in assessing how they will incorporate the technology into their marketing programs. Campaign also named R/GA a Digital Innovation Agency of the Year in the U.K. In our Integrated Advertising & Creativity Led Solutions segment, IPG Health led performance. During the quarter, we saw wins with a number of clients in the growing therapeutic areas of oncology, endocrine, metabolic and cardiovascular disease. The company also made significant leadership appointments, named a Chief Medical Officer and a Chief Strategy Officer, who will both facilitate even greater interconnectivity across the network in the service of our health and pharma clients.
On prior calls and conversations with you, we've mentioned that our Media and Health offerings leverage IPG's data spine and our open architecture model. This quarter, IPG Health launched a healthcare-first connected data intelligence platform in the U.S., integrating tools from Acxiom, IPG's marketing intelligence engine and Mediabrands into their offering. And IPG Health was also named Healthcare Network of the Year by Ad Age, marking the first time a healthcare network has been named to the prestigious A-list. At McCann, wins in the first quarter included premium mattress brand, Beautyrest at McCann, Detroit and continued growth at McCann Paris' Luxury Practice, which recently added the Valentino brand. At FCB, the highlight in the quarter came when the network was appointed global agency of record for Skoda, including one of the biggest pitches in Europe.
The World Advertising Research Center also named FCB New York as the industry's #1 most awarded creative Agency for effectiveness. And FCB's contract for change work of the Chicago office, I believe for Michelob ULTRA, was the world's most awarded communications campaign for effectiveness. MullenLowe in the U.K. was named Agency of Record for Manpower. And more recently, the agency was selected by the U.S. Golf Association to help grow and brand the sport. Reflecting an increase in the number of global in-person events as well as the need for companies to seek out strategic communications advice during periods of economic uncertainty and societal change, our Specialized Communications & Experiential Solutions segment saw good growth during the quarter. Octagon onboarded new brand and talent clients as well as
Negotiating a historic long-term partnership agreement for Stephen Curry with Under Armour. Additionally, along with the Mediabrands team, Octagon was tapped to serve as the strategic lead for GEICO's more than 100 sports marketing partnerships with leagues and teams. Weber Shandwick had a solid start to the year with its multi-stakeholder approach. The firm's corporate and public affairs capabilities drove growth, added the health and wellness sectors. Agency's one new client partner, Case International Harvester, the global agricultural company, and expanded assignments with several large clients, including Mars. Golin saw strong growth in the quarter, driven by the U.K. and North America, but it saw sector strength in consumer marketing and healthcare. A key executive hire included a new health equity lead, who will help integrate the agency's public health, social purpose and sustainability teams. Jack Morton continues to see new client wins with clients like Nike, Riot Games and Novartis and notable activations in the quarter, including large-scale client events at March Madness and MLB's opening day.
Similarly, Momentum posted growth in the quarter as an innovative in the way brands connect with consumers, notably through the use of immersive technologies, including the integration of augmented and mixed reality with live broadcast. This approach helped them win new clients like Purina and General Mills. At the holding company level, we've long been clear that for IPG, our commitment to ESG is a priority with five key strategic pillars, including D&I, climate action, human capital, data ethics & privacy and responsible media and content. With growing demand for climate action among consumers and the need for all companies to adapt to changing regulations particularly in the data space, ESG is a crucial topic not just for us but for our clients. On our call in February, we indicated to you that we we're entering the year in a net new business negative position.
In the intervening period, we've successfully neutralized that deficit, and the benefits of those wins will begin to come on stream in the second half of the year. Despite macro uncertainty that's largely consistent with what we saw in Q4, the tone of the business remains solid. We should meaningfully cycle issues at certain of our agencies beginning in the third quarter. Industry new business activity in areas where we're strong, notably media, is picking up and should present further upside opportunities for us. As indicated earlier, we remain comfortable with our growth outlook for the year, along with our expectation for margin expansion. Over time, we've consistently demonstrated that we can expand margins.
Our flexible cost model is an important lever, not only for improving margins in times of growth, but also to consolidate those gains in the face of downturns in the business environment. Another key area for value creation remains our strong balance sheet and liquidity. And our ongoing commitment to capital returns has been clearly underscored by both our recent dividend increase as well as share repurchases. The teams remain highly focused on delivering on our targets by continuing to provide higher-order business solutions to clients to help them drive growth in the digital economy. We thank our partners and our people for their our continued support as well as those of you on this call for your time and interest.
And with that, let's open the floor to questions.