Booking (NASDAQ:BKNG) is a global provider of online travel and related services. The company connects consumers with accommodations, flights, rental cars, restaurants and travel experiences through a portfolio of digital brands and websites.
Its principal brands include Booking.com, which offers lodging, transportation and travel experiences; Priceline, which provides online booking services for hotels, flights, rental cars and vacation packages; Agoda, which focuses primarily on travel bookings in Asia and other international markets; KAYAK, a travel metasearch engine; OpenTable, a restaurant reservation and management platform; and Rentalcars.com, a global car rental service.
Booking Holdings serves customers, travel providers and restaurants across numerous countries and regions, with a particularly extensive international presence. The company was founded in 1997 as Priceline.com and later adopted the Booking Holdings name as its portfolio expanded. Its principal executive offices are in Norwalk, Connecticut.
Glenn Fogel has served as Booking Holdings’ chief executive officer since 2016 and also serves as the company’s president. Through its collection of consumer-facing brands, Booking Holdings operates a broad online marketplace designed to simplify the planning, booking and management of travel.