Sasan Goodarzi
Chief Executive Officer, President & Director at Intuit
Great. Thank you, Kim, and thanks to all of you for joining us today.
Third quarter revenue grew 7%, lower than our expectations, reflecting a unique tax season, while we exceeded operating income and earnings per share guidance. We continue to see strong growth in the Small Business and Self-Employed Group, which grew 21% in the quarter. Our overall performance this year demonstrates the strength of our platform and portfolio, including our ability to maintain earnings power in uncertain times, while investing in the most important areas to drive long-term, durable growth. We are raising our total company fiscal year revenue, operating income, earnings per share guidance. I'm very proud of our team as we now expect revenue and operating income to grow double digits and margins to expand even more than previously guided.
Let's turn to tax. While this was a unique tax season, we're making good progress transforming the assisted segment with TurboTax Live. This year, we expect overall IRS returns to decline 2% through July 31, below our original expectations for total returns to grow 1%, which was more in line with historical trends. We also expect the DIY category share of total IRS returns to decline nearly 3/4 of a point of a point, also below our expectations. We believe the IRS and DIY category declines are driven by those who filed in order to receive pandemic-era stimulus and tax credit during the past several years but did not file taxes this season.
As a reminder, every point of IRS returns growth equals about 1 point of TurboTax revenue growth, and every point of DIY category share growth equals about 2.5 points of TurboTax revenue growth. The expected decline in total IRS returns and DIY category share equates to approximately $200 million of negative impact to revenue for TurboTax versus our original expectations. We expect our share of total IRS returns to be down approximately 80 basis points this fiscal year, primarily reflecting pandemic-era stimulus filers who did not file taxes this season. Each tax season has been unique since the pandemic began 4 years ago, although average annual trends over this period are far more in line with longer-term trends.
Over this 4-year period, we expect total IRS returns to be up approximately 1%, the DIY category share of total returns to be up 1/4 of a point, and our share of total returns to be up approximately 20 basis points and average revenue per return to be up 9 points. These trends exclude users of the TurboTax Free File offering in prior year periods. Our strategy to transform the assisted category with TurboTax Live is working, given the growth we've experienced in an environment where IRS returns are declining. We expect TurboTax Live customers to grow 13% this year, with TurboTax Live revenue up 19% and total average revenue per return to grow 12%. While TurboTax Live has driven strong growth over the last 6 tax seasons, we still have an immense opportunity to penetrate and transform the assisted tax segment at an accelerated rate. This remains our top priority as we prepare for next year.
Turning to Small Business. While we're not immune to the macro environment, our platform is resilient. Total online payment volume growth moderated 5 points from Q2, growing 20%. Despite this, the shift to digitization and the power of our Small Business platform resonate with customers as they look to grow their business and improve cash flow. We continue to see strength in the areas that have the greatest impact, including growth of our online mid-market customers contributing to strong subscription revenue and higher ARPC. In Q3, growth in both the number of companies running online payroll and the number of employees paid on our platform remained strong. Our Small Business platform, including QuickBooks and Mailchimp, remain critical to our customers' success.
Let me now step back and talk about our company game plan to win. Four years ago, we declared our strategy to become the global AI-driven expert platform and 5 Big Bets as the primary areas of focus to drive durable growth. We invested heavily in our data and AI capabilities to deliver accelerated innovation. Today, we have over 100 million customers on our platform and use 400,000 customer and financial attributes per small business and 55,000 tax and financial attributes per consumer to power 58 billion machine learning predictions per day. The acquisitions of Credit Karma and Mailchimp each contributed a rich and additive data set, which helped deliver a 360-degree view of our customers. The scale of our data is an important competitive advantage and building block for our existing and future innovations with AI. We are accelerating reimagining our customer experiences with generative AI capabilities, which we believe will be the driver of our long-term growth. Our platform capabilities are key to continued acceleration across all of our 5 Big Bets.
I'd like to highlight some examples of recent progress across these Big Bets. As a reminder, our Big Bets are: revolutionize speed to benefit, connect people to experts, unlock smart money decisions, be the center of small business growth and disrupt the small business mid-market. Our first Big Bet is to revolutionize speed to benefit. This data and technology bet is foundational to everything that we do. We began investing in generative AI 2 years ago to accelerate our ability to fuel the success of consumers and small businesses. We've implemented generative AI in Mailchimp, powering the e-mail content generator, enabling customers to create faster e-mail campaigns based on industry, marketing intent and brand voice.
We deployed large language models, which recognize, summarize and generate text in our virtual expert platform to automatically summarize calls, reduce call times by hundreds of thousands of hours per year and reduce work for experts while improving efficiency. Our strategic investment in data and AI over the last 4 years positions us to lead through this technological shift, and we look forward to sharing more in the coming months. With our third Big Bet, our vision is for Credit Karma to become a comprehensive, self-driving financial platform that propels our members forward wherever they are on their financial journey. We are focused on growing Credit Karma Money, increasing member confidence to access financial products with Karma Guarantee, building out a richer experience for Prime members and becoming the financial platform of choice for consumers, with the seamless integration of Credit Karma and TurboTax.
We're innovating across all verticals and continue to have confidence in our long-term revenue growth expectations of 20% to 25% despite near-term headwinds. I'll share a few examples. This season, we further streamlined the TurboTax filing experience into the Credit Karma app, and the number of customers using the experience to file their taxes was over 5x higher last year. With Credit Karma Money, we're innovating to help members get faster access to cash and make financial progress. This year, we saw over 45% growth in the number of TurboTax online customers who received their Refund Advance in a Credit Karma Money account. This integration allowed approved members to get money in their hands in as little as 1 minute after the IRS accepted their return and drove increased debit card purchase activity, contributing to more than 100% increase in Credit Karma Money revenue during the quarter. Members who use this offering show higher engagement on Credit Karma, which creates additional monetization opportunities over time.
And with the Mint team now part of Credit Karma, we're building a new experience for members with prime credit scores, where Credit Karma is underpenetrated today. During the quarter, we began rolling out Net Worth, which helps Prime members better understand their wealth. Our fourth Big Bet is to become the center of small business growth by helping our customers get new customers, get paid fast, manage capital and pay employees with confidence in an omnichannel world. In Payroll, our US QBO payroll customers grew double digits this quarter and the mix of online customers choosing our high-end offerings increased by over 1 point, driving higher ARPC.
And in Payments, we continue to innovate to drive digitization from creating an estimate, to invoicing a customer, to getting paid. Today, easier discovery, auto-enabled payments, instant deposits and get paid upfront are all helping drive adoption of our payments offering, leading to 20% total online payments volume growth this quarter. We're making significant progress digitizing B2B payments to accelerate and automate transactions between small businesses and ultimately improve their cash flow. We see a tremendous opportunity as 70% of B2B transactions are still completed with checks. And following our launch of the QuickBooks Business Network to millions of our QBO customers in January, we're piloting our own native bill pay solution and launched the initial beta of this functionality in QuickBooks earlier this month.
Turning to Mailchimp. We're well on our way to becoming the source of truth for our customers to help them grow and run their business. We have 3 acceleration priorities with Mailchimp: first, delivering on our vision of an end-to-end customer growth platform; second, disrupting the mid-market by developing a full marketing automation, CRM and e-commerce suite; and third, accelerating global growth with holistic go-to-market approach. This quarter, we made great progress against these priorities. We're continuing to see better paid conversion, improving retention versus last quarter and stronger paid customer growth. This, along with higher revenue per customer, drove several point acceleration in revenue growth versus last quarter.
Let me share some details around our progress. To help introduce new customers to Mailchimp and drive customer growth over time, we introduced 3 trials similar to what we offer in QBO. In early testing, this is already driving higher-pace conversion and a mix shift into our higher-end offerings. To drive stronger retention of mid-market customers, we continue to leverage our virtual expert platform to offer assisted onboarding, with the goal of guiding these customers to more advanced features and increasing awareness and usage. This quarter, we saw more than a 7-point increase in high-value customers going through this onboarding process versus last quarter, which we expect to help drive stronger retention over time.
To drive accelerated global growth and execute our refreshed international strategy, we're translating the product into multiple languages. Early results indicate this translation work is driving increased activation and ultimately can drive revenue growth. And our fifth Big Bet is to disrupt the small business mid-market, representing a TAM of 1.7 million customers, of which 700,000 are already in our franchise today. Online mid-market customer growth remains strong, and we're driving ARPC expansion as we serve these mid-market customers across our full ecosystem of services.
Wrapping up, with our durable AI-driven expert platform strategy, we're innovating at a high velocity, using the power of our platform, modern technology capabilities, data sets and artificial intelligence to deliver new offerings at scale. This is helping us put more money in our customers' pockets, saving them time and ensuring complete confidence in every financial decision they make. We're well positioned to power prosperity for the people and communities that we serve as we enter this next technological shift.
Now let me hand it over to Michelle.