NIKE Q4 2023 Earnings Call Transcript

Quartr
Provided by Quartr
June 29, 2023

There are 8 speakers on the call.

Operator

Good afternoon, everyone. Welcome to NIKE, Inc. Fiscal 2023 4th Quarter Conference Call. For those who want to reference today's press release, you'll find it at investors. Nike.com.

Operator

Leading today's call is Paul Tressel, VP of Investor Relations and Strategic Finance. Now, I would like to turn the call over to Mr. Paul Tressel. Please go ahead.

Speaker 1

Thank you, operator. Hello, everyone, and thank you for joining today to discuss at NIKE, Inc. Fiscal 2023 4th quarter results. Joining us on today's call will be NIKE, Inc. President and CEO, at John Donahoe and our CFO, Matt Friend.

Speaker 1

Before we begin, let me remind you that participants on this call will make forward looking statements based on current expectations, and those statements are subject to certain risks and uncertainties that could cause actual results to differ materially. At www.nike's reports filed with the SEC. In addition, participants may discuss non GAAP financial measures at the end of the call, please refer to NIKE's earnings press release or NIKE's website, investors. Nike.com, at our Investor Relations website for comparable GAAP measures and quantitative reconciliations. All growth comparisons on the call today are presented on a year over year basis in our currency neutral, unless otherwise noted.

Speaker 1

We will start with prepared remarks and then open up for questions. At the end of the call. We would like to allow as many of you to ask questions as possible in our allotted time, so we would appreciate you limiting your initial question to 1. At Thanks for your cooperation on this. I'll now turn the call over to NIKE, Inc.

Speaker 1

President and CEO, John Donahoe.

Speaker 2

Thank you, Paul, and hello to everyone on today's call. Fiscal 2023 was a milestone year for NIKE as we set new records while delivering on our operational and financial goals. It's clear that our strategy is working and that NIKE's unique advantage is continue to drive competitive separation. Looking at our results, we exceeded $50,000,000,000 in revenue at with growth of 16% on the year. This growth is broad based across our consumer construct of men's, women's and kids, across performance and lifestyle and across all geographies.

Speaker 2

North America, EMEA and APLA all saw full year double digit growth and Greater China returned to double digit growth in Q4.

Speaker 3

We're also driving strength through

Speaker 2

our interesting leading brand portfolio with Nike, Jordan and Converse, all of which achieved strong growth in fiscal 'twenty three. In particular, I want to highlight Jordan's brand's record year. At Jordan grew mid-30s with impressive growth across men's, women's and kids, footwear and apparel at the end of the call, and in both North America and international. In fact, Jordan is well on its way to becoming the 2nd largest footwear brand in North America. And last but not least, we returned to healthy inventory ahead of our competition.

Speaker 2

Our inventory is flat at year over year in value and down in units versus 12 months ago. The actions we've taken position us for more profitable growth Moving forward. Across our business, we continue to build a marketplace that addresses how consumers want to be served, at giving them what they want, when they want it and how they want it. Nike creates distinction across the marketplace by segmenting consumer experiences at: to drive deep direct connections with consumers and grow the marketplace. Today in the industry with digital and physical growth at Converging, we've accelerated investment to create a truly distinctive digital experience through our own platforms.

Speaker 2

Every year, we serve traffic in the billions, which delivers strong digital growth as both conversion rate and at average order value continue to improve. This success helped increase the digital share of our business to 26% at fiscal 'twenty three as compared to 10% in fiscal 'nineteen. For the year, we had strong digital growth of 24%, And we expect digital to continue to lead our growth. Now this is all powered by our membership offense. We know our consumers better and are better able to serve them with data driven insights fueling at our end to end value chain, including product creation, marketing and merchandising.

Speaker 2

This is translating into at sustainable and profitable growth for NIKE. And we believe this growth will only accelerate as we add new capabilities built to serve consumers at scale. In fiscal 2023, we expanded our membership base. But more importantly, we elevated and deepened at these consumer relationships. Our members now engage with us more frequently, buy more and are more loyal to our brands.

Speaker 2

Once members join our ecosystem, they are increasingly their lifelong sport journeys with us. Now of course, NIKE members also shop across marketplace channels. And so as we grow, we're always actively managing our marketplace to serve consumers with expanded choice, access and convenience. We think about our multi brand partners in 3 complementary groups that each serve distinct needs. 1st, as you know, over the past 5 years, we've created greater focus and differentiation working with fewer at large multi brand partners.

Speaker 2

These partners have the scale to invest in retail experiences and connected digital membership to drive long term growth. 2nd, we've also sharpened our commitment to neighborhood authenticators in both sport at and lifestyle to drive energy and validate our brand. This investment in community ensures brand access as well as deep local consumer connection. And third, we partner with accounts that help us provide access to consumers across different segments and price points. And at the same time, we continue to invest in Nike store concepts at the beginning of the year.

Speaker 2

We will continue to see the opportunity to grow our business and expand our business to grow our business. At the recent unveiling of our Nike Well Collective, which responds to deep insight from our female consumers, revans NIKE Live and creates an elevated approach to retail. NIKE Well Collective brings new energy and at sharpens our focus on serving the opportunity we see with women. So this is how our consumer direct acceleration strategy at: drives the future of the marketplace, a seamless member led experience that addresses the opportunities as we at our Investor Relations website. Our Greater China team is building a connected and seamless journey across digital and physical, commerce and social, owned and partner doors.

Speaker 2

At. And I will tell you the merchandising is best in class. You can just feel the energy of our brand and our product. And with our record breaking performance during this year's 6/18 shopping holiday, in which we were the number one sports brand on Tmall, at. Today, at We're excited and confident with the opportunity we see in front of us.

Speaker 2

And looking to fiscal 'twenty four and beyond, we will continue to expand our competitive separation. At the end of this quarter, we made some shifts within our senior leadership team that will further deepen our growth and accelerate our marketplace advantage, at elevating Heidi O'Neil and Craig Williams to become NIKE Brands 2 presidents. Heidi and Craig are both incredible leaders with long track records of driving growth and results. And their new roles are designed to drive an even greater focus at. On innovation and integration for our business.

Speaker 2

These changes will streamline our efforts across product, brand storytelling and marketplace. I will tell you I'm thrilled and I can also tell you that their teams are thrilled as well for the kind of growth we'll be able to achieve under this new at simplified structure. For the remainder of my remarks today, I want to walk you through something at the end of the call. And that's sport. Sport is who we are.

Speaker 2

It will always be our differentiator. No brand can grow the world of sport like Nike. No brand connects people to sport by putting all of the pieces together like we can. We stay in the lead This is the power of our strategy. We're able to both unleash athlete potential and create the lifestyle of sport around the globe.

Speaker 2

Where other brands strive to grow their slice of the pie, we're able to grow the pie itself. Let me walk through 3 areas where we have expanded the world of sport and where we see even greater opportunity ahead. 1st, let's discuss global football. In fiscal 'twenty three, global football grew 25%, nearly doubling overall NIKE growth. With women's and kids businesses growing even faster.

Speaker 2

Key boot franchises like Mercurial and Phantom at So high full price realization as we continue to win share on pitch. We invest in the grassroots of the game, While also partnering with the Sports Greatest. Erling Haaland joined our roster this quarter as his record pace of goal scoring cements at his staff on the future of the game. And we can't wait for this summer's World Cup. Nike is proud to partner with more federations in the tournament than any other brand.

Speaker 2

And we've matched that energy with our most comprehensive at women's football collection ever. For example, we'll launch the most innovative women's led football boot in our history. After more than 2 years of testing and designing, the new Phantom Luna boot Features a proprietary cleat pattern that provides peak traction and stability for female players. In addition, our World Cup kits will debut significant fit and material innovations mapped to a woman's specific movements. And last but not least, we've created our largest ever football inspired sportswear collection for both fans and athletes when they're off pitch.

Speaker 2

We're just weeks out from the tournament and we're focused and aligned to drive energy like no one else as we connect the next generation of fans to the world's most popular sport. Next, let's discuss basketball, where we continue to see significant market leadership. Today, Nike defines basketball. And as we look to the landscape, we see only expanding competitive separation at our Investor Relations website. Our influence in basketball is elevated by the strength of our portfolio of brands, Nike, Jordan and Converse.

Speaker 2

In fact, our roster, which is already the game's greatest, set a new standard this season. For the first time ever, all three of our brands were represented in the All NBA First Team, With Luca and Jason from Jordan, Giannis from Nike and Rising Star Shay Gilgeous Alexander from Converse. This is an unprecedented accomplishment. And speaking of the game's greatest, fiscal 'twenty three marked 20 years of LeBron's at Signature Shoe. We're excited by the continued potential of the LeBron business as his brand reaches a new dimension by bringing back earlier styles onto the court, igniting new energy for these retro models with consumers.

Speaker 2

And in addition, the Sabrina 1 is resonating strongly since launch, helping double at our WNBA business versus what it was 2 short years ago. It's going to be an exciting summer as we set the stage to relaunch the Covi brand in advance of Covi Day on eighttwenty four. And as you know, it's already been a great few months for basketball. We had a thrilling NBA season, which concluded with Nikola Jokic at taking the Denver Nuggets to their first ever title. The WNBA season kicked off with Brittney Griner making her return to the court.

Speaker 2

And earlier this week, Asia Wilson was named an All Star Team Captain. And in China, at 10 times Chinese Basketball Association All Star Point Guard, Guo Yiyan, won his 3rd CBA championship. And earlier this week, in fact, last week in the NBA draft, Victor Ramayama was selected number 1 overall by the San Antonio Spurs. We're thrilled to have Victor and the Nike family, and we're excited for what the future holds in basketball. Now I want to take a minute to go a little bit deeper into the Jordan brand.

Speaker 2

Jordan's greatest advantage is its authenticity and connection to sport, Which drives a special bond with generation upon generation. This brand has built a at a cultural identity that transcends the game, connecting people with deep emotion and a sense of self belief. At our Investor Relations website. You've seen this come to life through Jordan's partners across top culture from product launches like the women's Tayyana Taylor AJ1 Hai to the brand's meaningful collaboration with the movie at Spider Man: Across the Spider Verse. Today, Jordan is extending its core strength in men's.

Speaker 2

In Q4, Jordan launched the Tatum 1, which completes Jordan's signature offense along with Luca, Zyan and the GameShoe. With this foundation in place, Jordan has plans to now scale these 4 franchises even further. And at the same time, Jordan is building real energy around our biggest growth opportunities. In fiscal 'twenty three, Jordan had over indexing growth in both women's and kids alongside increasing strength in apparel. And today, Jordan's growth in performance footwear is now outpacing retro footwear.

Speaker 2

But no discussion of Jordan's opportunity would be complete with also looking at its international business. At most of our geos, Jordan's penetration is about 10 points lower than it is in North America, and this is the growth opportunity we plan to capture moving ahead. Simply put, we continue to see a tremendous amount of potential for the Jordan brand and its differentiated ability to drive culture, connection at. Finally, let me comment on our running business. Running has been a competitive battlefield lately with more and more brands joining the market.

Speaker 2

And today, we're more aligned and resourced at to compete and win. We saw roughly 10% growth for our running footwear business in fiscal 2023, and we're just getting started. Now as you know, Nike's advantage in innovation is shown as we continue to set the pace in racing and trail running categories, led by the new VaporFly 3 and PegTrail 4, respectively. And following a recent reset, we're prioritizing the needs of everyday runners through newness and consistency in the key styles they love most. For example, last quarter, we launched the InvinciBull 3, which continues to perform well.

Speaker 2

Since its Q3 launch, InvinciBull has already doubled its retail sales versus last year. And next quarter, at We're debuting the Infinity Run 4, another major update to a popular franchise. In fact, I'm wearing a pair right now and I have to say at the Infinity 4's React X is our newest phone, A breakthrough innovation that's more sustainable and offers runners a smooth and responsive ride following years of women led testing. And this is just the start as we reinvigorate our running footwear line with more to be unveiled as we build momentum heading into the Olympics in Paris next summer. And in addition to innovating forerunners, we're also driving the lifestyle of running as only Nike can.

Speaker 2

The Vomero 5, which in fiscal 'twenty three kicked off our strategic relaunch into the intersection of running and streetwear, has already become a staple of modern sneaker culture. The Vomero 5 is coming into the summer with a lot of momentum as we substantially increased its volume all year. And just last month, we launched the Motiva, We're taking the opportunities we see in the market. In just 2 months post launch, Motiva has had strong sell through, particularly for women, already becoming a top 5 performance footwear style globally, a NIKE Digital. Ultimately, when we look at the full running business, while we know there's a lot of work ahead, In the end, our CDA strategy is working.

Speaker 2

Our brands have strong energy, our innovation pipeline is as relentless as ever, And we're executing against what matters most to consumers. And as we look to fiscal 'twenty four, Nike will occupy the same at leadership position that we earned year after year as we usher our industry into the future. And with that, I'll turn the call over to Matt.

Speaker 3

Thanks, Sean, and hello to everyone on the call. Nike is a growth company and fiscal 2023 demonstrated our ability to deliver strong growth in the midst of rapidly changing market conditions. Throughout the year. We drove competitive separation by doing what Nike does best, serve athletes with product innovation and rich storytelling, amplify our brand voice through key sport and consumer moments, deepen consumer connections across our portfolio and actively manage the marketplace to drive sustainable profitable growth. For the full year, we delivered mid teens revenue growth With accelerating momentum in our performance business and sustained strength in lifestyle, we added $7,000,000,000 of revenue at a total on a currency neutral basis, which included adding $3,000,000,000 to North America, our largest most mature market.

Speaker 3

In addition, our top franchises drove strong full price sales with mid single digit price increases, And we grew units and ASP across both product engines. In Q4, We saw another quarter of strong consumer demand with traffic growing online and in our stores And total retail sales across the marketplace up double digits versus the prior year. Beyond driving strong top line growth, we finished the year with a significantly improved marketplace position With total marketplace inventory units, including Nike and our wholesale partners, down year over year. We feel very good about the results driven by our decisive actions over this past year, as well as the sales at the moment that we continue to see from Nike Direct and our top strategic partners, including Dick's Sporting Goods, at JV Sports Direct and our Citi Specialty partners. To go a little deeper on inventory, NIKE, Inc.

Speaker 3

Inventory dollars are flat versus the prior year, with units down double digits across both footwear and apparel. Apparel units are down more than 20% versus the prior year. Our mix of in transit inventory has normalized And days in inventory show improvement versus the prior quarter and the prior year. Closeout mix is in line with pre pandemic levels, with improvements in the average age of our closeout inventory versus the prior year. And from a geography perspective, Both North America and Greater China have inventory dollars down high single digits versus the prior year, with units being down double digits.

Speaker 3

All told, we are entering fiscal 'twenty four on our front foot, ready to navigate any uncertainty that may be ahead of us and ready to compete from a position of strength. Now as we move forward, we are building on a strong foundation for future growth. Our confidence is grounded in the power of NIKE's portfolio, at deeply connected to the consumer, centered in sport and youth culture, fueling authenticity and distinction, unrivaled in breadth and depth. Our strength begins with our scale. From our investment in innovation to our sports marketing portfolio, our digital platforms and membership and our global reach.

Speaker 3

We create value for consumers around the world, leveraging NIKE's scale and competitive advantages to drive sustainable growth and strong returns to shareholders over the long term. And today NIKE's opportunity to grow is as large as it's ever been. Consumer interest around the world in sport, health and wellness has never been greater. And what excites us most is the potential still ahead. Let me share just a few examples.

Speaker 3

First, one of NIKE's greatest competitive advantages at our relentless pace of innovation. We innovate to make athletes better, to serve more athletes and to make the world better for athletes everywhere. And right now in our LeBron James Innovation Center, we are creating new concepts, new platforms and new capabilities to fuel NIKE's next 50 years of innovation and growth. We will continue to increase investment in innovation to create value for athletes. And this gives me confidence we can drive long term growth for NIKE.

Speaker 3

We have some great opportunities over this next fiscal year to showcase our latest innovations on the global sports stage. 2nd, we're accelerating direct consumer relationships across our digital platforms. By better knowing and serving the consumers who love our brands, we are also unlocking strategic and financial benefits for NIKE. For example, we have partnered with Adobe to enable 1 to 1 member personalization, driving gains in member retention, click through rates and conversion, resulting in higher demand per member and returns on digital ad spend. We're only beginning to operationalize these new capabilities at consumer experiences on our digital platforms, and we see even greater opportunity to come.

Speaker 3

At 3rd, we see meaningful growth potential in our international markets. This includes Korea, one of our most digitally connected markets Central and South America, a region with a deep love of sport Southeast Asia and India with one of the world's largest youth populations And of course, China, where young consumers are seeking our top product innovation and Gen Z is coming of age as the country's most active generation ever. Last, we can now see around the corner on the transitory cost headwinds that pressured profitability in fiscal 202223. When combined with our structural opportunities to improve profitability as we grow, We are confident that we will deliver above average margin improvement in fiscal 2024 with many of the drivers continuing into fiscal 2025. Now let me turn to our NIKE, Inc.

Speaker 3

4th quarter results. In Q4, NIKE, Inc. Revenue grew 5% on a reported basis and 8% on a currency neutral basis. NIKE Direct grew 18% with 14% growth in NIKE Digital And 24% growth in NIKE stores. Wholesale grew 2%, moderating as planned, as we tighten at the same time, as we move through the Q4 of 2019.

Speaker 3

Gross margins declined 140 basis points to 43.6 percent on a reported basis, primarily due to higher product input costs and elevated freight and logistics expenses, higher markdowns and 100 basis points of unfavorable changes in net foreign currency exchange rates, partially offset by strategic pricing actions And lapping higher inventory obsolescence reserves in Greater China in the prior period. SG and A grew 8% on a reported basis, primarily due to wage related expenses, variable NIKE direct costs and increased demand creation expenses. Our effective tax rate for the quarter was 17.3%. Diluted earnings per share was $0.66 Now let me turn to our operating segments. In North America, Q4 revenue grew 5%.

Speaker 3

Nike Direct was up 15% and Nike Digital grew 17%. Wholesale declined 3% following reduced spring and summer sell in to proactively manage marketplace inventory. EBIT declined 6% on a reported basis. For another consecutive quarter, strong consumer demand drove total retail sales up double digits across the marketplace, enabling us to drive a quicker return to healthy marketplace inventory levels. Member engagement grew on all digital platforms And buying frequency was at an all time high.

Speaker 3

NIKE store traffic and revenue grew double digits, surpassing industry trends. We saw strong brand momentum across our portfolio. Performance dimensions delivered strong growth with LeBron and Giannis at double digits. Free Metcon extended its lead as our top women's performance franchise. And the Jordan brand delivered another dominant quarter with women's leading growth, Luca and Tatum highlighting momentum and performance an iconic franchises inspiring the next generation.

Speaker 3

In fact, this quarter's AJ 1 Spider Verse launch drove our largest ever at Kids ShockDrop on the SNKRS app. With a robust product pipeline, a healthy mix of inventory and a normalizing supply chain, We are confident in NIKE's ability to set the pace in North America as we look ahead. In EMEA, Q4 revenue grew 7%, NIKE Direct was up 28% and NIKE Digital grew 24%. EBIT declined 13% on a reported basis. EMEA's 4th quarter results demonstrated the strength of our complete offense as Nike increased market share in performance and lifestyle.

Speaker 3

Digital continues to power growth with traffic up double digits and conversion rates expanding. Brick and mortar traffic in key countries also remain at Strong. Nike's authenticity in sport and culture continues to create separation. Vaporfly and Alphafly topped shoe counts at the Paris and London marathons, while Pegasus and Invincible drove strong sell through. We channeled the energy of Air Max Day into positive momentum for Air Max Pulse and Air Max 1.

Speaker 3

And we closed out our biggest football year ever, up double digits with strong full price sales In Greater China, Q4 revenue grew 25%. Nike Direct grew 19%, with Nike Digital declining 12% As consumer buying continues to over index in brick and mortar versus the prior year, EBIT grew 70% on a reported basis. This quarter left no doubt. Sport is back, consumer confidence is rebounding and NIKE's brand momentum is growing. We celebrated the return of sport with full marketing activations around the Chinese High School Basketball League, Air Max Day and Super Brand Day, And we extended that energy into our strongest product sell through in 8 seasons with full price momentum accelerated by our healthy inventory position.

Speaker 3

Run-in grew double digits fueled by newness and hyper local storytelling, including strong Express Lane executions for Invisible 3 and community activations around Pegasus 40. Basketball grew double digits led by the GT cut. And we saw exceptional sell through for our GT Jump Players Edition at

Speaker 4

the end of the quarter.

Speaker 3

Earlier this month, our 6/18 results surpassed last year's record breaking performance with sales up double digits. And next week, we will build on that momentum as we kick off NIKE's 1st athlete tour in China since the pandemic by welcoming Giannis to Beijing. As we look forward, we are confident in the strength of our consumer connections and confident in NIKE's ability to drive sustainable long term growth in China. In APLA, Q4 revenue grew 6%, including approximately 6 percentage points of a headwind due to the impact of our shift to a distributor model in Central and South America. NIKE Direct was up 9%, with NIKE Digital growing 9%.

Speaker 3

EBIT declined 16% on a reported basis. This quarter highlighted our balanced growth in the region. Jordan Brand continued its international expansion with strong double digit growth as our new world of flight doors in Tokyo and Seoul create local brand energy. We also saw strong growth in women's lifestyle and men's performance with positive momentum from Cortez and Vomero 5 and sustained strength from Pegasus and Invincible 3. In global football, we drove double digit growth across men's, women's and kids with excitement building ahead of this summer's Women's World Cup.

Speaker 3

We finished the year in APLA with new milestones and new opportunities in the region. In Southeast Asia and India, we grew our business by over 40% this year, reinforcing the potential that we see in the market. In Korea, our Nike app launch drove 2,500,000 downloads and $100,000,000 in incremental demand within its Q1, showing how elevated local digital experiences Can accelerate consumer demand. And across the region, we continue investing to grow from launching argentina.comandperu.com to introducing NIKE's first direct digital footprint in India. Now let me turn to our fiscal 'twenty four financial outlook.

Speaker 3

We enter the new year with clear advantages, strong consumer momentum, a robust product innovation pipeline, healthy inventory and a normalized flow of supply. That said, we are closely monitoring the macro environment, consumer behavior and retail trends. Our priority for fiscal 2024 is to drive healthy full price growth, while unlocking speed, Agility and efficiency in our operating model. We are focused on what we can control as we position NIKE to compete at its best. We are taking a balanced approach to planning our business, building on our proactive decisions more than 6 months ago to tighten buys.

Speaker 3

We expect this to translate into an improved marginal cost of growth, expanding profitability and higher returns on invested capital. We have also taken into account several noncount factors from the prior year that will impact overall rates of growth as well as quarterly comparisons. For the full year, we expect fiscal 2024 reported revenue to grow mid single digits, led by NIKE Direct. This includes approximately 4 points of headwinds from the prior year from wholesale shipment timing and accelerated liquidation activities. In addition, based on current spot rates, We do not expect any material translation impact on revenue in fiscal 2024.

Speaker 4

At the end of the call.

Speaker 3

We expect gross margins to expand 140 basis points to 160 basis points on a reported basis, Which translates to approximately 200 basis points of operational gross margin expansion, excluding 50 basis points of negative impact at from foreign exchange headwinds. This reflects the beginning of recovery from transitory headwinds, including more favorable ocean freight rates starting halfway through the Q2 and a modest improvement in markdowns versus the prior year. We also expect continued structural gains from our focus on price value, including low single digit price increases in fiscal 2024, plus ongoing benefits from our shift to a more direct business. We expect this to be partially offset by higher product costs, with inflation causing higher labor and fulfillment expenses in parts of our supply chain. We expect SG and A to grow slightly above revenue as we increase investment in demand creation to support key global sports moments and product launches and invest in capabilities to transform NIKE's operating model for greater speed and effectiveness.

Speaker 3

We will continue to manage SG and A to remain below pre pandemic levels as a percentage of revenue. Our other income and expense, at including net interest income is expected to be $225,000,000 to $275,000,000 of income for the year. And we expect our effective tax rate to be similar to fiscal 2023. Now let me provide a few important insights into our Q1. We expect Q1 revenue growth to be flat to up low single digits, reflecting our decision to tighten first half buys and restrain marketplace inventory.

Speaker 3

We expect another quarter of sequential improvement in gross margin, down 50 to 75 basis at the same time, which translates to 25 basis points to 50 basis points of operational gross margin expansion, at excluding the negative impact of 100 basis points of foreign exchange headwinds. We expect SG and A to grow low double digits on a reported at this point, driven by increased demand creation investments around the Women's World Cup and transformational investments to drive efficiency, including the activation of the next stages of our ERP implementation in North America. At. Looking ahead, we will remain agile and on the offense, leveraging our experience and the capabilities that we have developed to lead through times of uncertainty, while investing to capture the growth opportunities in front of us. For NIKE, creating the future always starts with serving athletes in sport.

Speaker 3

As we look to fiscal 2024, we have an incredible year of sport ahead of us. At the end of the year. From this summer's World Cup to the road to the Paris Olympic Games, it will be a year to remember. And just like the athletes we serve, Nike will be ready to bring our best. With that, let's open up the call for questions.

Operator

At Thank you, sir. We'll take our first question from Tom Nikic with at Wedbush Securities.

Speaker 5

Hey, everybody. Thank you very much for taking my question. At I want to ask about North America and specifically the wholesale channel. I think there's been some news recently about maybe some Wholesale partners that you had either exited or deemphasized and now you're Going back into some of those retailers, what drove that decision? And I guess kind of what changed in your mindset that Maybe a year or 2 ago, you saw DSW was not somebody you wanted to partner with, but now you do and Macy's, etcetera.

Speaker 5

So just at any insight or color there would be really helpful. Thanks.

Speaker 2

Yes, Tom, I'll take that. Let me just say right upfront, our marketplace strategy remains the same as it's been over the last several years. And this is simply a continued evolution of the very same marketplace strategy. And I'll remind you that Our marketplace strategy is driven by the consumer. I mean, at the end of the day, we start with the consumer at And consumers in this day and age want to get what they want, when they want it, how they want it.

Speaker 2

Consumers want digital and physical access. At the end of the call. They shop across both channels. They want a mono brand and multi brand. They use different shopping occasions to use different channels.

Speaker 2

At Consumers expect us to know who they are. And consumers have said to us they want a consistent and seamless experience. And so at That is what has driven our marketplace strategy. And as you know, it starts with digital, our direct connection with the consumer, at our digital apps, our mobile apps are unmatched in the industry and that's our fastest growing channel that will continue to be our fastest growing channel Because we directly connect with the consumer digitally. We augment that with owned retail, where we are building out at stores, Nike stores in segments that are currently underserved by our wholesale partners.

Speaker 2

We would say women's It's one of those cases and Jordan being another. So we're selectively opening new doors. And then multi brand at Wholesale partners play a really important role. And as I said in my remarks, there's different segments. So we spend a lot of focus and attention and we've talked a lot over the last couple of years about at the larger multi brand partners like Dick's and JD and Foot Locker and Sports Direct.

Speaker 2

We've talked some around neighborhood doors where we authenticate. That's such an important role. And then we have accounts that help us serve distinct segments of consumers or price points. And so what we've done over the past quarter is simply an extension of that. Our direct business will continue to grow the fastest, but we'll continue to expand our marketplace strategy to enable access

Operator

and next up is Matthew Boss, JPMorgan.

Speaker 6

Great. Thanks. So John, with the expanded definition of at the Investor Relations Report and greater awareness of health and wellness that you cited. Could you elaborate on how you believe the Nike brand is positioned to capture market share globally? At And then Matt on the revenue guide for this year, could you just help bridge 1Q relative to the after the full year.

Speaker 6

Maybe some of the puts and takes I think would be really helpful in terms of getting from the Q1 to the full year.

Speaker 2

Thanks, Matt. And Matt Parenteauppen, I'll take

Speaker 3

the first. Just a second.

Speaker 2

So Matt, us, we see the same structural tailwinds you just at

Operator

our Investor Relations website.

Speaker 2

We are blessed with structural tailwinds around an expanding definition of sport, particularly around health and wellness at and a related structural tailwind around this movement toward athleisure. And our marketplace strategy is simply geared at As I said a minute ago, to give them what they want, when they want, how they want it. 2 examples come to mind. 1 is just digital. Our I cannot tell you how important it is, our mobile apps.

Speaker 2

In fact, in Q4, our 4 mobile apps, at. Sneakers, the Nike mobile app, NTC and NRC had over 500,000,000 visitors within the quarter and that's just in the U. S. Or North America, APLA and EMEA, didn't even count in China. At So there's no one else in the industry that has anything close to that.

Speaker 2

What that means is we are in we're in the privileged position of being in consumers' pockets and on their home screens of their phones. That's Cherish Real Estate. So our mobile apps give us a huge advantage because it creates shopping occasions when they're browsing on at. Sneakers are great shopping occasions when they're working out. It connects us to consumers globally and will help us both grow the market at and gain share.

Speaker 2

A second example will be around health and wellness in women's, and we talked at the end of

Speaker 4

the call. In my

Speaker 2

remarks about the Nike Well Collective. And what this really is, is Amy Montagna, who's leading our women's team, at is just doing a fabulous job. Amy and her team have sharp consumer insight around through the eyes of the women consumer, the female consumer, this intersection of at sport, wellness, community and it's all infused with style. The distinction of style and performance for women is a much more at New Austin and integrated thing. And so, NIKE Well Collective is both A branding and a way that our voice to her and our storytelling to her will come to life, but also our retail doors.

Speaker 2

At the end of the call.

Speaker 4

And we have been opening

Speaker 2

NIKE Live Doors, as you know. We'll rebrand those NIKE Well Collective. I will tell you the NIKE Live Doors, which are largely focused at our website. Our website is now open. Our website is now open.

Speaker 2

Our website is now open. Our website is

Speaker 4

now open. Our website is now open.

Speaker 1

Our website is now open.

Speaker 4

Our website is now open. Our website

Speaker 2

is now open. Our website is now open. Our website is now open. Lifestyle as well. And so in that way, we're expanding our access to women consumers.

Speaker 2

And so we'll continue in our marketplace strategy and really reiterate what I said a minute Being aggressive to be where the consumer is, so that we're there when they want us, where they want us and how they want us.

Speaker 3

And Matt, I'll just jump in on the question around revenue guidance. Let me start by just saying, we're incredibly pleased by The growth that we delivered in fiscal year 2023 was 16% growth on a currency neutral basis. And if you look at our results in North America and EMEA On a currency neutral basis, our growth was even higher. When you then compare our reported revenue growth to retail sales growth to the consumer across the marketplace, at We drove strong double digit growth in retail sales to the consumer throughout the year, including that trend continuing into the 4th quarter. And NIKE Direct in the Q4 grew 18% versus the prior year.

Speaker 3

So in this Q4, remember that we moderated the sell in to wholesale, at but continued in terms of trying to prioritize a healthy marketplace and we still drove strong growth in retail sales across the marketplace. As we look ahead to fiscal 2024 and the mid single digit guide, it starts with at the end of the call. The approach that we've been taking around assessing marketplace health and our consumer trends And then the pressure that we see, the potential pressure that we see on the consumer. And so we made a decision to tighten our first half buys And continue the trend that we had done in the second half. But we are expecting retail sales to continue a trend, so retail sales to the consumer at to continue a trend of growth versus the prior year.

Speaker 3

And actually when we look at the first half and the second half of next year, we're actually planning for a fairly consistent level at of retail sales growth to the consumer. The distinction with the first half is that we're continuing to manage marketplace inventory at and continue to just manage marketplace health. Nike Direct is going to continue to lead our growth. And when we look at next year in the second half, in particular, we're excited about the new products that we've brought to market this year and scaling them next year. We're excited about new product introductions and then ultimately capturing the energy at around the Paris Olympics, which is a wonderful moment for Nike.

Speaker 3

But mid single digit revenue growth on the full year, And that includes 4 points of non comp headwinds from wholesale shipment timing in fiscal year 2023 Plus some of the accelerated liquidation activities that we have. So all told in this environment, we feel like mid single digit is a great number.

Speaker 4

At the end of the call.

Operator

And Jim Duffy from Stifel is up next.

Speaker 5

Thank you for taking my questions. At Some great progress on the inventories and you spoke to an improved inventory posture in the marketplace. Just thinking about competitive dynamics, at Can you elaborate on your expectations for the promotional backdrop in fiscal 2024? And then related to that, you were at very promotional clearing inventory across fiscal 2023. How does that factor into your outlook for the mid single digit growth and Specifically, the growth for the D2C business.

Speaker 5

Thank you.

Speaker 3

Sure. Well, Jim, I would say in general, the marketplace remains highly promotional. And when we step back and look at the actions that we took last year, We're very happy with where we finished the year. In fact, our inventory levels are ahead of our plan and ahead of the competition. We saw total marketplace inventory units down versus the prior year.

Speaker 3

And when we look at Nike owned inventory in particular, we feel incredibly good about where we are and the plans that we have going into the first half of next year. The large majority of our strategic partners have also done a beautiful job moving through the inventory And balancing the trade offs of investing in consumer connections, elevating the retail environment and moving through inventory. And so we feel great about where we are, but we recognize that next year the environment is going to continue to be promotional. And that even puts pressure on our wholesale partners in terms of how they think about managing through the first half of the year. And so, we believe that the right focus and attention for NIKE is to focus on recovering at a higher level of full price growth in fiscal year 2024, profitable growth, full price growth.

Speaker 3

The mid single digit guide does reflect at 4 points as I mentioned of non comp impacts, which are partially wholesale shipment timing because you recall last year there was a lot of late apply from 2022 that came into 2023, but also a little bit of extra liquidation, as we were more aggressive moving inventory both through our own channels and at partner channels. But when I look at our growth plan for next year, adjusting for the comp headwind and look at the profitability recovery that we see on the margin gross margin and EBIT line. I feel like it's a great plan and sets us up well for long term growth and profitability.

Operator

At your next question is Kate McShane, Goldman

Speaker 4

Sachs. At

Operator

Good afternoon. This is Brooke Roach filling in for Kate. Thank you so much for taking our question. At the end of the call. You commented in the prepared remarks about seeing around the corner on transitory cost headwinds that have pressured your profitability.

Operator

At FY 2024, we'll start to see some relief there. Can you speak to the proportion of transitory costs that you anticipate to recapture in FY 2024? And what's still on the horizon for FY 2025 and beyond? Thank you.

Speaker 3

Sure. So when we look at at Where we ended the year and the progress that we've made on inventory, we feel really good about our ability to drive at healthy growth in 2024 and so and you see that in our gross margin guide. We're guiding to expand margins by 140 to 160 basis at and that includes a 50 basis point negative FX headwind. If we back out the FX, it's approximately 200 basis points of operational gross margin expansion.

Speaker 4

At the end of

Speaker 3

the quarter. The large majority of the 200 basis points is the beginning recapture of transitory headwinds. We will continue to see structural benefits in fiscal year 2024, but those are being partially offset by higher product costs and inflation in parts of our supply chain. When I look at the large majority of our transitory headwinds, we've been talking about 2 for the past several years. 1 is freight and logistics and the second one is liquidation.

Speaker 3

We've now negotiated our ocean freight rates with partners for fiscal year 2024 And we've negotiated rates that are near pre pandemic levels. Those benefits don't kick in until halfway through the second quarter. And so we'll start to see that tailwind come in Q2 and then accelerate in Q3 and Q4 and then carry into fiscal year 2025. As it relates to the liquidation impact, we are planning for an improvement in full price mix and markdowns. And we've baked that into our plans for fiscal year 2024.

Speaker 3

But we recognize, as I answered the question for Jim a little bit earlier that we continue to operate in a promotional marketplace. And so, we're going to continue to read and react. And as a result of that, we've planned for a modest recovery of those costs. And you'll also recall that in fiscal year 2023, we were comparing to extraordinary levels at full price realization, well above the 65% threshold that we had provided as our target. And so at this point in time, we're not planning that we're going to recover back to that level of full price realization, But that instead we will be operating at or around the 65% level, but we've also now seen a new way of living.

Speaker 3

And so it gives us at some optimism that there can be more opportunity than even the metric that we've provided. But those two things taking into consideration, As we look to our margins beyond 24%, there's going to be some structural tailwind that comes from freight at And that or sorry, some benefit that's going to come from freight. And then our focus is going to be on the structural drivers that give us confidence in achieving the long term margins that we've been talking about.

Operator

At Christina Fernandez, Telsey Advisory Group has the next question. Yes, good afternoon and thank you for taking my question. At I wanted to see if you could talk about the recovery you're seeing in China. How did that progress through the quarter? And just overall, when you look at the marketplace, at how is it different today versus pre pandemic and your ability to use your athletes and influencers to drive sales?

Speaker 2

Yes, Christina, probably the highlight of the last 90 days for me Was getting back to China for the first time post pandemic. And I will tell you, it just it was such a at a palpable reminder, A, what a strong team we have there. And I just want to again call out our China team who has just done a spectacular job over at challenge after challenge after challenge over the last 3 or 4 years. But what's also clear is that consumers back in China and Nike and Jordan brand are at So as you heard, our Q4 growth was 25%. We had a strong at 618 and that's across different categories performance and lifestyle men's, women's, kids, really strong performance at the end of the call.

Speaker 2

But what was really clear is that the Nike formula of The best innovation combined with great local storytelling combined with the marketplace is connecting with Chinese consumers, particularly Gen Z. And so the Gen Z consumer in China cares about innovation And they're doing a great job of taking our global innovations and hyper localizing them. As well, at a great job of local storytelling. When I was there, we saw Craig Williams and I were there together. We saw the live streaming studio Where we do a lot of live streaming in a way that really connects with Gen Z.

Speaker 2

Social shopping is taking off in China in a bigger way than other places and we're at the front edge at. And then as you know, we have 6,000 mono brand doors that provide such an advantage. I will tell you being in several of those doors in at Shanghai and Beijing. What was it was right when the Motiva was launched. And in the far majority of those 6,000 doors, the first floor is dedicated to women's.

Speaker 2

And you walk in, it is some of the best merchandising of a great innovation like Motiva connected to her, pulling her off the street and into the doors. And so we'll continue to invest in China. Our China for China strategy, I think, is going very, very well. And looking ahead, we're optimistic about NIKE's brand, Jordan's brand, the momentum we have. As well, we think it's a at our Investor Relations Conference Call.

Speaker 4

For those who want to reference today's press release, you'll find it at our Investor Relations. Structural talent in the region

Speaker 2

make us optimistic over the long term. Gen Z is the most active generation. There's a growing middle class, increased focus on health and wellness. So a very energizing visit and makes us very confident about our brands and our business in China.

Speaker 3

I think that the other thing I would just add is, the activity and the effort that we've taken over the last three quarters to at improve our inventory position in the marketplace. We had another great quarter we reported. And where you really see that come to life in a modern brand marketplace where at You can see the full breadth in our stores is that you get the full breadth of a seasonal assortment, which is when Nike is operating at its best. Leading with innovation, China actually is our largest penetration of innovation of any geography that we operate in and that Connects well with what John referenced in terms of what the consumer is looking for. But this quarter in particular, as we've improved our inventory position, we saw the at highest level of full price selling that we've seen in 8 quarters.

Speaker 3

And that just shows the strength of NIKE when we have a healthy marketplace at And we can bring the breadth of the assortment and the depth of our stories to bear for the consumer and to drive consumer demand. At www.com.com.

Speaker 7

Excellent. Thanks for taking my question. Matt, just wanted to go back to the margin puts and takes and maybe Talk a little bit about the long term margin targets that were issued way back in fiscal 2022. I know a lot's changed since then, but Are we still thinking in terms of a high teens operating margin long term? And how do we think about the margin profile Of DTC and the mix shift with DTC.

Speaker 3

Sure, John. Well, let me start I'll start with the back and I'll come to the front In terms of the way you asked the question, we're making substantial progress towards the long term goals at that we had highlighted a couple of years ago. Our consumer direct acceleration strategy has been a consumer led strategy. And when we look at the mix of our business in digital and indirect relative to where we were in fiscal year 2019, we've made significant progress against it. And we continue to invest to grow based on the fact that consumer continues to choose to shop in our stores And in our digital channels or at least to engage in our digital channels before they go try to find the product that they want in our in the wholesale marketplace.

Speaker 3

At And so we're very pleased with where we are today. We finished fiscal year 2023 at a 44% mix in total direct at a 26% mix in digital. And the consumer will decide the ultimate endpoint. And what I mean by that is whether we land exactly at 60% or not doesn't really matter. But what we are confident long term is that we're going to be a more direct and a more profitable company.

Speaker 3

And so when I look at our guidance for fiscal year 2024 and the gross margin expansion that we're at our Investor Relations website. Planning for on an operational basis, we're making significant progress to come back to where we were prior to the transitory impacts. At And then we still see the benefits of structural opportunities to drive our margin long term. We've talked about those before. Those include the price value at that we create in our products and the opportunity that creates for us to raise prices, to the impact of having an increasing channel mix at some of the product cost opportunities we see through simplification of our SKU line and end to end efficiency.

Speaker 3

At But the timeline to predict when we're going to get there as we've been talking about for a couple of quarters is difficult to predict. And a point on that in case is We've got 150 basis points of foreign exchange headwinds between last year and this year. But we are confident that we're on the path towards achieving these long term goals, even though it's a little bit more difficult to predict the exact time that we're going to get there. But we think that we're on a path to the high 40s long term gross margin goal. And at this point, we're continuing to do within our control in order to move us in that direction.

Speaker 3

And Matt, John, I'll just build on one

Speaker 2

of the things that Matt says. The key to the whole thing at is having the best innovation in the industry. That's what brings people to our direct channels. That brings people to our digital channels. At And the momentum Heidi has had her team together outside earlier this week and seeing the design, product creation, men's, women's kids, storytelling And brand teams really accelerating the pace of innovation, accelerating our ability to connect at the consumer is ultimately what's going to fuel not only our top line but also our bottom line.

Speaker 2

And so the feeling of momentum and confidence at is really growing as we move into this more streamlined structure.

Speaker 4

At

Operator

www.andeveryone, that does conclude our question and answer session. It also concludes our conference for today. We would like to thank you all for your participation. You may now disconnect.

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Earnings Conference Call
NIKE Q4 2023
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