William P. (Bill) Boltz
Executive Vice President, Merchandising at Lowe's Companies
Thanks, Marvin, and good morning, everyone. Our second quarter comparable sales were down 1.6%, slightly above expectations. We successfully recovered $300 million of delayed seasonal sales from Q1 due to the late start to spring, $50 million more than anticipated. We saw growth in rough plumbing, building materials, paint, seasonal and outdoor living, lawn and garden, and hardware as we captured these spring sales and continued to see solid broad-based Pro demand. These factors partly offset 160 basis points of lumber deflation as well as continued pressure on big-ticket DIY discretionary demand that Marvin mentioned earlier.
In hardlines, we drove broad-based sales growth driven by our stronger-than-expected spring recovery. Lawn and garden was a standout category achieved in partnership with our live good vendors who helped us effectively respond to changing weather patterns and stretch spring into the summer months. We saw an increase in smaller instant gratification projects that improve outdoor spaces at an affordable price, like landscaping projects and pre-potted plants. Seasonal and outdoor living also benefited from the weather recovery where we saw momentum in outdoor power equipment, specifically in riders with the strength of our exciting products from John Deere and Aaron's, along with the battery-powered equipment from the strength of EGO, Kobalt, and Craftsman. And we are pleased with our strong seasonal sell-through, putting us in a better inventory position than last year as we move into the second half.
Hardware was another top-performing category this quarter as our associates drove attachments alongside the higher lumber units, and leaned into fastening with key brands like SPAX, GRK, Power PRO One, and FastenMaster. In tools, we started the rollout of Klein Tools, the number-one tool brand for electricians and HVAC professionals. We're excited about the launch of this brand, which is returning to Lowe's after nearly 15 years. As part of this launch, we will offer the largest assortment of Klein Tools anywhere in the home improvement retail channel featuring hand tools, storage, safety and electrical products in-store and online, positioning us as the go-to retailer for these brand-loyal customers. Within home decor, paint delivered the strongest comp performance this quarter as we gained traction with the pros who paint. These pros are increasingly taking advantage of our MVPs paint rewards program, paint job site delivery, and our new Spec Right paint designed specifically for Pros.
Turning to appliances, we continue to outperform the market. We've seen a return to pre-pandemic levels of vendor-funded promotions that are pressuring average tickets across the industry. But I'm excited about the traction that we're gaining as the leading appliance retailer in the U.S., reflected in our unit sales growth, market share gains, and the momentum with our Pro customers once again this quarter. One encouraging trend was the increase in bundled appliance purchases. This was fueled by focused Red Vest associates selling, auto applied supplier rebates, faster fulfillment through our market delivery model, and our improved online customer experience.
Now shifting gears to building products. We continue to see strength in key Pro categories, helping offset the pressure from year-over-year lumber deflation. While lumber deflation pressured our top-line by 160 basis points and our Pro comps by 315 basis points, the category once again delivered the highest units comp in the company this quarter, reflecting strong Pro demand. Our continued growth in building materials and rough plumbing is another positive indicator of the resilience of the small to midsized Pros supported by the healthy backlogs Marvin mentioned earlier.
In rough plumbing, we expanded our assortment of PEX products and added our first battery-powered Kobalt drain auger. This is one of several new Kobalt launches this year as we celebrate this private brand's 25th anniversary. Our private brands are specked out and quality-tested to ensure that they are equal to or better quality than comparable national brands, and we continue to see our customers respond to their great quality and value. Our increasing private brand penetration is nicely balanced with a strong lineup of trusted national brands like Bosch, DEWALT, Rubbermaid, and Scotts.
Shifting the localization. We completed our rural expansion to roughly 300 stores ahead of schedule this quarter. This includes scaling our store within a store concept with Petco designed to provide a dedicated space for all things pet. While it's still early, we're encouraged to see an increasing basket size in these stores, and customers are saying that they appreciate the convenience and the ability to reduce the number of stops they need to make. As Marvin mentioned, our work to optimize our rural stores is one piece of our broader localization strategy designed to drive market share gains, increased productivity and margins.
Another highlight this quarter is the growth we've driven online as we continue to improve the digital shopping experience and increased conversion. Our launch of same day delivery nationwide on Lowes.com and our mobile app is resonating well with our customers. We also introduced a new digital will-this-fit capability that helps customers determine if a refrigerator will fit into their space, and a refined search experience with better recommendations, filters, and featured categories. And our Halloween and holiday sets are already available online, position us nicely for customers who want to get a jumpstart on decorating. We're also encouraged to see better-than-expected performance for our Lowe's One Roof Media Network, which is driving increased traffic to Lowes.com and generating results that are exceeding the industry average for our suppliers.
Our media network is one of many merchandising PPI initiatives underway at Lowe's. The team is constantly working with our suppliers to find ways to take costs out as commodity prices and transportation costs have come down, and we continue to enhance our technology and processes to optimize pricing. We've also expanded our merchandising services team, or MST, to over 30,000 associates across our stores and garden centers, which frees up our Red Vest associates to spend more time serving customers. New this year we're adding MST assistant store managers. This role will be focused on providing dedicated store leadership for the critical work that this team does. Through their improved service, the team is squarely centered on driving sales per square-foot productivity in our stores, while creating a better shopping experience for our customers.
As I close, I'd like to once again extend my appreciation to our vendors and merchants for their hard work and partnership.
Thank you, and I'll now turn the call over to Joe.