David Gibbs
Chief Executive Officer at Yum! Brands
Thank you, Jodi, and good morning, everyone. At our Investor Day last December, we shared our long-term vision for Yum! to deliver accelerated global growth. I'm proud to say that our second quarter results are further evidence of our ability to execute against this vision. Two of Yum!'s differentiated capabilities are bold restaurant development engine, including 1,025 gross new units in the current quarter, and our distinctive digital capabilities, which drove record digital sales, fueled the second quarter 13% growth in system sales. I'm especially pleased to report that based on our strong year-to-date results and the continued momentum we see in our business, we expect to deliver full year 2023 results well above our long-term growth algorithm.
I'll start with a few high level thoughts on our second quarter results before sharing some additional details through the lens of the relevant, easy and distinctive brands and unrivaled culture and talent pillars of our Recipe for Good Growth framework. Chris will then provide some additional color on our second quarter results, followed by an update on our bold restaurant development and unmatched operating capabilities growth pillars.
For the second quarter, we delivered same-store sales growth of 9% and unit growth of 6% with KFC setting the pace with a remarkable 19% system sales growth on the foundation of our industry-leading development momentum, distinctive marketing campaigns and relevant new product layers such as the launch of Original Recipe Hand Breaded Chicken Nuggets here in the U.S. And as I'm sure you've all heard, Taco Bell, in partnership with another global icon, LeBron James, successfully liberated Taco Tuesday in a way no other brand could mimic.
As we also discussed in December, our Recipe for Good Growth strategy will be powered by digital and technology. Our distinctive digital capabilities, which enables easier experiences and greater access to our iconic brands, continue to unlock incremental sales through higher spend and frequency as well as incremental profitability for our system. On that note, I'm pleased to report another quarter of double-digit growth, resulting in $7 billion in digital sales, representing over 45% of our global system sales.
Turning back to our Recipe for Good Growth and our iconic R.E.D. brand, let me start with the KFC division, which represents 50% of our divisional operating profit. Second quarter system sales growth of 19% was driven by 13% same-store sales growth and 7% unit growth. Widespread transaction growth and a strong recovery in our China market, as Yum! China detailed in their results earlier this week, powered our same-store sales growth. However, even outside of China, KFC Global same-store sales growth was up an impressive 10% in the quarter. KFC represents our largest digital business globally on a dollar basis and showed continued momentum with strong year-over-year growth in both digital sales and mix.
Among KFC's emerging markets, I'd like to highlight our Middle East team for the work they did to drive system sales with a focus on their core menu and new snacking product offerings and the South Africa team for their efforts to grow the breakfast layer through a bold marketing campaign with Trevor Noah. Thanks to unlocking additional customer use occasions, compelling value offerings and continued digital growth, both markets posted strong same-store sales growth. Among our developed markets, Western Europe led the way with strong results in check and transactions by balancing disruptive value and core menu items.
Turning to KFC U.S. Same-store sales grew 5%, improving sequentially with the combination of product innovation and an always on value strategy. Building off first quarter momentum behind wraps, KFC U.S. launched hand breaded Original Recipe chicken nuggets to expand its off the bone chicken offerings, leveraging the learnings from our significant off the bone business at KFC International. This product innovation was met with an immediate positive consumer reaction, resulting in over 100 million nuggets sold in the first eight weeks after launch. These boneless offerings appeal to younger and new KFC customers and build upon an already well-established sales layer following the successful launch of the chicken sandwich in 2021.
Moving on to the Taco Bell division, which represents 35% of our global divisional operating profit and roughly 75% of our U.S. divisional operating profit. Once again, I'm thrilled to share more external recognition of Taco Bell's brand power and relevance with the brand's inclusion on the Time 100 list of the World's Most Influential Companies. This category of one brand remains ever relevant by pushing boundaries and introducing and re-introducing exciting and craveable menu items and always being part of the cultural moment in conversation. Congrats to the entire Taco Bell team and our incredible franchisees for yet another well-deserved honor.
For the second quarter, Taco Bell's global system sales grew 7%, led by 4% same-store sales growth and 5% unit growth. Taco Bell continues to execute its magic growth formula through a balanced set of commercial strategies, including building brand buzz, unparalleled value, mass occasions and digital initiatives. This quarter, the team launched a campaign to liberate Taco Tuesday in a first-ever global Taco Tuesday campaign spanning 19 markets in partnership with a true global icon, LeBron James. The campaign created massive brand buzz with engagement and mentions in one week for Taco Tuesday liberation, surpassing the entirety of the highly successful Mexican Pizza relaunch last year.
Other promotions in the quarter contributing to Taco Bell's winning magic growth formula include both our $5 Cravings Trio and Deluxe Build Your Own Cravings Box that helped sustain our strong consumer value proposition and maintain over 25% margin. In addition, an expansion of trading hours with strong growth at both the breakfast and late-night dayparts helped Taco Bell's second quarter results.
Finally, the team continues to create incremental demand for their digital channels. In the U.S., digital sales increased almost 35% year-over-year with kiosks now deployed in 100% of Taco Bell stores. Taking all this into account, it is no surprise Taco Bell continues to be a leader in value perception, while also delivering amazing unit economics.
For Taco Bell International, system sales grew 18% driven by development momentum. The global Taco Tuesday campaign, which launched in June and will continue through the third quarter, leverages Taco Bell's U.S. cultural leadership, building brand equity and consumer awareness with a consistent look and feel around the world. I also want to highlight Taco Bell's continued progress against our Recipe for Good Growth strategy that included raising $20 million so far this year through its Round Up fundraiser. Throughout the quarter, the Taco Bell Foundation donated these funds to over 400 non-profit and nearly 1,000 Live Mas scholarships.
Next, I'll discuss the Pizza Hut division, which accounts for 14% of our divisional operating profit. System sales grew 7% for the quarter driven by 4% same-store sales growth and 4% unit growth. Pizza Hut International grew system sales 11% led by 6% same-store sales growth and 5% unit growth. The individual occasion continue to be a growth driver largely on incremental transaction growth from the Melts platform, which in the U.S. has proven to be a self-sustaining layer at an attractive entry price point. Since launching in the U.S. late last year, Melts has now reached 35 markets, up significantly from the 11 markets in the first quarter, now in over half of our global store base.
Melts is delivering encouraging early results alongside My Box, our other international individual occasion product offering. Our team is focused on providing distinctive value offerings across markets such as a Super Limo abundant value deal in the UAE and the National Pizza Party Promotion in Australia. Pizza Hut U.S. grew system sales 2% driven by 1% same-store sales growth. In the U.S., we introduced new flavor profile to our Melts platform, providing yet another reason for customers to order from Pizza Hut.
The Habit Burger Grill division grew system sales 9% on 7% unit growth. The Habit team continues to lean into its menu strategy of culinary forward limited time offerings, highlighting its craft brand positioning through their elevated craveable offering. We continue to expand access points for our customers with the rollout of kiosks now in over 60% of stores. On average, kiosk sales see 10% higher checks compared with front counter sales and excellent profit flow through. Yet another proof point of the value from converting to digital sales.
Moving to our unrivaled culture and talent growth driver, which continues to be the foundation of our success. To start, I'd like to recognize Taco Bell division's CEO, Mark King, who will retire at the end of the year. As we celebrate the legacy that Mark will leave at Taco Bell, we're thrilled that Sean Tresvant will become the CEO of the Taco Bell division effective January 2024. Sean joined Taco Bell's Chief Brand Officer two years ago. And earlier this year, expanded his role to Global Chief Brand and Strategy Officer. With Sean's clear vision and strong track record of driving transformative R.E.D. innovation, I'm confident that Taco Bell will continue to successfully execute its long-term global growth strategy.
This is a great reminder of how people are truly at the center of everything we do, which is also reinforced in our global citizenship and sustainability report, which was published last month. The report outlines our strategic investments and socially responsible growth, risk management and sustainable stewardship of our three priority pillars of people, food and planet. I'd like to take a moment to highlight work on key issues across each pillar, including the quality, packaging and carbon reduction.
We remain committed to our purpose of unlocking opportunity in part through our $100 million commitment over five years that we announced in 2020 to knock down barriers to equity inclusion, education and entrepreneurship around the world. Through our Unlocking Opportunity Initiative, we have funded and activated more than 30 social impact programs in 11 countries, enabling markets to develop localized programs to deliver meaningful change in communities where we operate.
We also continue to make progress towards achieving gender parity in leadership roles by 2030 with 43% of global leadership roles held by women in 2022. These are just two examples of the great progress we've made and of how Yum!'s commitment to its people first culture has never been stronger. In addition, we continue to make progress around sustainable packaging, building upon our harmonized cross-brand packaging policy that was introduced last year. Furthermore, we've had great success as we march toward our climate goal to reduce our greenhouse gas emissions by nearly 50% by 2030. To date, our teams have achieved a 57% reduction in greenhouse gas emissions at corporate restaurants and offices, coupled with a 28% reduction at franchise restaurants.
Reflecting on the first half of the year, our teams have put forward an impressive set of results. And looking forward, the picture we see for the second half of the year will be similarly strong. Our confidence comes from our Recipe for Good Growth strategy and the fact that category leaders, Taco Bell U.S. and KFC International, drive 80% of Yum!'s divisional operating profit. The vast majority of our U.S. operating profit is driven by Taco Bell, a leading brand in both cultural relevancy and affordability, while globally, KFC is positioned with unmatched scale advantages and growth-minded franchise partners eager to capitalize on opportunities in their markets and widen their competitive moat.
In an uncertain environment, we know that consumers make decisions with value in mind. The good news is our brands have always stood for tremendous value in addition to convenience, experience and craveable food. This is a winning combination that will continue to differentiate us from our competitors. And when coupled with our Recipe for Good Growth strategy, I am confident that we can continue to deliver on our long-term vision for accelerated global growth in 2023 and beyond.
With that, Chris, over to you.