The Kroger (NYSE:KR) Co. (NYSE: KR) is one of the largest supermarket chains in the United States, operating more than 2,700 retail food stores across 35 states. The company’s diversified store portfolio includes traditional supermarkets, multi-department stores, marketplace formats and price-impact warehouses. In addition to grocery offerings, many locations feature fuel centers, pharmacies, and in-store health clinics, reflecting Kroger’s strategy to provide a broad range of everyday essentials under one roof.
Kroger’s product mix spans fresh produce, meat and seafood, dairy, bakery, general merchandise and health and wellness items. The company markets a variety of private-label brands, such as Simple Truth, Private Selection and Kroger Brand, designed to meet consumers’ needs for quality and value. Kroger has also invested heavily in digital and omnichannel capabilities, offering online grocery pickup, home delivery and nationwide shipping through Kroger Ship. Its loyalty program, Kroger Plus, integrates personalized discounts and digital coupons to enhance customer engagement.
Founded in 1883 by Bernard Kroger in Cincinnati, Ohio, the company has grown through both organic expansion and strategic acquisitions, including the purchases of Fred Meyer, Harris Teeter and Roundy’s. Kroger’s commitment to data-driven decision making is embodied by its 84.51° data analytics subsidiary, which leverages customer insights to optimize merchandising and marketing efforts. This blend of retail scale and advanced analytics underpins Kroger’s ability to adapt to evolving consumer trends.
Under the leadership of Chairman and Chief Executive Officer Rodney McMullen, who assumed the role in 2014, Kroger has pursued initiatives to modernize its supply chain and enhance its digital platforms. The executive team emphasizes a customer-first approach, sustainability practices and community engagement. Kroger’s corporate headquarters remains in Cincinnati, where senior management oversees a network of manufacturing facilities, distribution centers and multimedia technology hubs that support the company’s nationwide operations.