Noel Wallace
Chairman, President & Chief Executive Officer at Colgate-Palmolive
Yes. Thanks, Filippo, and good morning. So, again a great quarter for Hill's obviously with strong balanced pricing and volume growth in the quarter. That growth was quite pervasive across the world as we saw a good growth in the US as well as in some of our emerging markets and likewise in Canada. Category has slowed a bit as you've heard from others. That said, you mentioned a combination of sustained pricing in the category over the last four or five quarters and ag prices still remaining high and so it's not to be unexpected that the volume would slow a little bit. As you rightfully point out, you've seen some conversion from wet into dry, that lowers the volume. You've seen obviously treats, which is more discretionary. And you'll recall, as we said in the Q2 call, we don't have a significant business at all in the treat segment.
And likewise, I would say the non-science brands continue to perform quite well, but are not immune to the continued challenges that you highlighted in the category. But as I mentioned just a moment ago, we continue to grow share and for us, this is a share gain. We only have 5% to 6% penetration in our largest market in the US so we have a lot of upside still. Hence the reason why we continue to bring strong innovation in the market. Hence the reason why we continue to advertise very aggressively to drive household penetration. Likewise, we see opportunities continued in the prescription diet. Our studies show that only about 5% of pet owners are using a prescription product whereas potentially up to 80% could be using it. So, that affords us an upside.
We've talked about wet, obviously some conversion from wet into dry, but we have very low shares in the wet segment, which has been one of the historically growing segments and we have plans, as we talked about in the past, to continue to grow that. So overall we feel we're positioned well, but not immune to some of the softness that we've seen. But likewise, as I mentioned, we're very focused on driving share and ultimately expanding this business internationally. We'll watch the category carefully. We know our retailers are very focused on nutrition and the science segment continues to perform well and that's where we're putting our strategies in order to continue to drive penetration.