Charlie Ergen
Co-founder and Chairman of the Board at DISH Network
Yes. Look, constructive criticism, are we doing a great job of marketing? The answer is no, okay. Can we do -- the messaging probably wasn't -- didn't have quite the desired effect as you say because people don't know about it. And let me give you examples. If you walk into an Apple Store today, you can't buy Boost, right? You buy our competitors and when you go to their homepage digitally, you can't buy Boost today. We're not even integrated into their systems because that takes time, takes an investment on their part. So we're hopeful obviously they'll support us there. So we're not hitting on all cylinders there. That's kind of the bad news.
The good news is we've made that -- we make -- we do it right online. We make that a better experience and go into a store and that's the strategy that we have to have. We have to make online, whether it be Amazon or other partners, right? That experience be better for most people than going into a store and waiting in line and so forth. If we do that, we'll be very successful. And there has to be messaging and marketing things to make that happen. But having said that, that's the strategy. What's nice about that is in a funny sort of way is we could hit the ground running a lot faster if we had 5,000 stores in postpaid, but we don't.
On the other hand, if you make the online process better, you're going to wish you didn't have 5,000 stores, talk to the bookstores of the world about that, right? So we think where the puck is gone. We think we're in the right place. When we make it with when it works, it really works and it's a great experience. There are a ton of issues, but some on our side, some of our partners side that we still have to correct operationally, because we would have liked to add a few more months to -- before we went out to the public, but iPhone came out on a certain date, we had to meet that day, right, or else we would miss that wave. So we felt like we needed to be there.
So we're a little ahead of our skis. It's a little bit like -- but having -- and so we're making a few more mistakes than we probably normally would like to make. But we're failing fast and we're learning and I think that'll pay off for us. So I think strategically, while we're on the right side, I think any criticism on the marketing side is well received here in terms of we know we need to do better there. And we know that the messaging has to be fine tuned and it's not just the messaging is the operations. It's how you promote it. It's a two or three different things in our company with our partners working together to do that. We haven't quite cracked that yet, but we will.