BARK (BARK) Stock Price, News & Analysis

Company Overview

BARK Inc., a dog-centric company, provides products, services, and content for dogs. It operates in two segments, Direct to Consumer and Commerce. The company serves dogs through monthly subscription services. It is also involved in the design of playstyle-specific toys, satisfying treats, personal meal plans with supplements, and dog-first experiences designed to foster health and happiness of dogs everywhere. In addition, the company offers monthly themed box of toys and treats under the BarkBox and Super Chewer names; personalized meal plans under the BARK Food name; health and wellness products under the BARK Bright name; and dog beds, bowls, collars, harnesses, and leashes under the BARK Home brand. Further, the company sells BARK Home products through BarkShop.com. Additionally, it offers custom collections through online marketplaces, and brick and mortar retailers. The company was formerly known as The Original BARK Company and changed its name to BARK, Inc. in November 2021. BARK Inc. was incorporated in 2011 and is headquartered in New York, New York.

Key Stats

• Today's Range: $1.50 to $1.62
• 50-Day Range: $1.55 to $2.28
• 52-Week Range: $1.01 to $2.56
• Volume: 1.53 million shs
• Average Volume: 776,312 shs
• Market Capitalization: $270.24 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $2.67
• Consensus Rating: Moderate Buy

BARK Stock Analysis - MarketRank™

BARK scored higher than 27% of companies evaluated by MarketBeat, and ranked 183rd out of 214 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

BARK has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 1 buy rating, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

BARK has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for BARK are expected to grow in the coming year, from ($0.09) to ($0.04) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of BARK is -8.13, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of BARK is -8.13, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

BARK has a P/B Ratio of 1.96. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

14.10% of the float of BARK has been sold short.

Short Interest Ratio / Days to Cover

BARK has a short interest ratio ("days to cover") of 13, which indicates bearish sentiment.

Change versus previous month

Short interest in BARK has recently decreased by 0.41%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

BARK does not currently pay a dividend.

Dividend Growth

BARK does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

14.10% of the float of BARK has been sold short.

Short Interest Ratio / Days to Cover

BARK has a short interest ratio ("days to cover") of 13, which indicates bearish sentiment.

Change versus previous month

Short interest in BARK has recently decreased by 0.41%, indicating that investor sentiment is improving.

News and Social Media

• Score: 1.2 / 5
• News Sentiment: 0.11

News Sentiment

BARK has a news sentiment score of 0.11. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.66 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 9 news articles for BARK this week, compared to 10 articles on an average week.

Search Interest

Only 4 people have searched for BARK on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

MarketBeat Follows

Only 3 people have added BARK to their MarketBeat watchlist in the last 30 days. This is a decrease of -40% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, BARK insiders have not sold or bought any company stock.

Percentage Held by Insiders

14.80% of the stock of BARK is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 28.76% of the stock of BARK is held by institutions.

BARK Stock Analysis - Frequently Asked Questions

How have BARK shares performed this year?

BARK's stock was trading at $1.84 at the beginning of 2025. Since then, BARK shares have decreased by 16.0% and is now trading at $1.5450.
View the best growth stocks for 2025 here.

How were BARK's earnings last quarter?

BARK, Inc. (NYSE:BARK) posted its quarterly earnings data on Wednesday, February, 5th. The company reported ($0.04) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.02) by $0.02. BARK had a negative net margin of 6.47% and a negative trailing twelve-month return on equity of 15.34%.

How will BARK's stock buyback program work?

BARK's Board of Directors initiated a share repurchase program on Monday, June 3rd 2024, which allows the company to buy back $15,000,000 in shares, according to EventVestor. This means that the company could reacquire up to 5.1% of its stock through open market purchases. Stock buyback programs are usually a sign that the company's board believes its stock is undervalued.

Who are BARK's major shareholders?

BARK's top institutional shareholders include Brooklyn FI LLC (11.27%), Potrero Capital Research LLC (4.08%), Geode Capital Management LLC (1.58%) and Arrowstreet Capital Limited Partnership (0.91%). Insiders that own company stock include Matt Meeker, Zahir Ibrahim, Henrik Werdelin, Jim Mcginty and David Kamenetzky.
View institutional ownership trends.

How do I buy shares of BARK?

Shares of BARK stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of BARK own?

Based on aggregate information from My MarketBeat watchlists, some other companies that BARK investors own include Digital Turbine (APPS), Archer Aviation (ACHR), SoFi Technologies (SOFI), ChargePoint (CHPT) and Canoo (GOEV).

Company Calendar

• Last Earnings: 2/05/2025
• Today: 3/08/2025
• Fiscal Year End: 3/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Retail/Wholesale
• Industry: Retail stores, not elsewhere classified
• Sub-Industry: Retail
• Current Symbol: NYSE:BARK
• CIK: 1819574
• Web: www.barkbox.com
• Phone: 855-501-2275
• Fax: N/A
• Employees: 640
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $2.67
• High Stock Price Target: $3.00
• Low Stock Price Target: $2.50
• Potential Upside/Downside: +72.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.50
• Research Coverage: 2 Analysts

Profitability

• EPS (Most Recent Fiscal Year): ($0.19)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $-37,010,000.00
• Net Margins: -6.47%
• Pretax Margin: -6.47%
• Return on Equity: -15.34%
• Return on Assets: -6.55%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.63
• Quick Ratio: 0.99

Sales & Book Value

• Annual Sales: $490.26 million
• Price / Sales: 0.55
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.79 per share
• Price / Book: 1.96

Miscellaneous

• Outstanding Shares: 174,915,000
• Free Float: 149,028,000
• Market Cap: $270.24 million
• Optionable: Optionable
• Beta: 1.95