Lamar Advertising (LAMR) Stock Price, News & Analysis

Company Overview

Lamar Advertising Company (NASDAQ: LAMR) is one of North America’s largest outdoor advertising firms, specializing in out-of-home media solutions. Since its founding in 1902, the company has grown through a combination of organic expansion and strategic acquisitions to offer a broad portfolio of advertising products. Its core business centers on billboard advertising, encompassing traditional static billboards and a rapidly expanding network of digital displays. These assets enable advertisers to reach consumers with high-impact messaging along highways, in urban centers, and at high-traffic intersections.

In addition to highway billboards, Lamar offers a variety of supplemental out-of-home formats, including transit advertising on buses and shelters, and logo signage at travel plazas and gas stations. The company provides end-to-end campaign support, from media planning and creative production to inventory management and measurement services. This full-service model allows both national brands and local businesses to customize their outdoor campaigns and target specific demographics across multiple markets.

Geographically, Lamar operates more than 420,000 displays across the United States, Canada and Puerto Rico. Its digital billboard footprint spans over 125 major metropolitan areas, positioning the company to capitalize on the ongoing shift toward programmatic and data-driven out-of-home media. These digital assets offer advertisers real-time flexibility, dynamic creative delivery and integration with mobile and social platforms, enhancing audience engagement and campaign measurability.

Leadership at Lamar is headed by President and Chief Executive Officer Sean Reilly, who joined the company in 2014 and assumed the CEO role in 2016. Under his tenure, Lamar has prioritized digital innovation, network optimization and sustainability initiatives. The company remains focused on expanding its digital portfolio, improving operational efficiencies and delivering measurable returns for its advertising clients.

Key Stats

• Today's Range: $146.60 to $151.36
• 50-Day Range: $123.71 to $150.93
• 52-Week Range: $112.00 to $151.36
• Volume: 1.44 million shs
• Average Volume: 509,186 shs
• Market Capitalization: $15.29 billion
• P/E Ratio: 26.16
• Dividend Yield: 4.24%
• Price Target: $140.80
• Consensus Rating: Moderate Buy

Lamar Advertising Stock Analysis - MarketRank™

Lamar Advertising scored higher than 69% of companies evaluated by MarketBeat, and ranked 454th out of 878 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.9 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Lamar Advertising has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on no strong buy ratings, 3 buy ratings, 3 hold ratings, and no sell ratings.

Downside Risk

Lamar Advertising has a consensus price target of $140.80, representing about 6.7% downside from its current price of $150.93.

Amount of Analyst Coverage

Lamar Advertising has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 7.05%

Earnings Growth

Earnings for Lamar Advertising are expected to grow by 7.05% in the coming year, from $8.23 to $8.81 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Lamar Advertising is 26.16, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.44.

Price to Earnings Ratio vs. Sector

The P/E ratio of Lamar Advertising is 26.16, which means that it is trading at a more expensive P/E ratio than the Finance sector average P/E ratio of about 23.06.

Price to Book Value per Share Ratio

Lamar Advertising has a P/B Ratio of 14.93. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.95% of the float of Lamar Advertising has been sold short.

Short Interest Ratio / Days to Cover

Lamar Advertising has a short interest ratio ("days to cover") of 9.91.

Change versus previous month

Short interest in Lamar Advertising has recently decreased by 4.57%, indicating that investor sentiment is improving.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

Lamar Advertising is a leading dividend payer. It pays a dividend yield of 4.59%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Lamar Advertising has been increasing its dividend for 5 years.

Dividend Coverage

The dividend payout ratio of Lamar Advertising is 110.92%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Lamar Advertising will have a dividend payout ratio of 72.64% next year. This indicates that Lamar Advertising will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.6 / 5
• News Sentiment: 0.79

News Sentiment

Lamar Advertising has a news sentiment score of 0.79. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Finance companies.

News Coverage This Week

MarketBeat has tracked 12 news articles for Lamar Advertising this week, compared to 4 articles on an average week.

Search Interest

4 people have searched for LAMR on MarketBeat in the last 30 days.

MarketBeat Follows

5 people have added Lamar Advertising to their MarketBeat watchlist in the last 30 days. This is an increase of 67% compared to the previous 30 days.

Company Ownership

• Score: 2.0 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Lamar Advertising insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $767,912.00 in company stock.

Percentage Held by Insiders

15.24% of the stock of Lamar Advertising is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

93.78% of the stock of Lamar Advertising is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

LAMR Stock Analysis - Frequently Asked Questions

How have LAMR shares performed this year?

Lamar Advertising's stock was trading at $126.58 on January 1st, 2026. Since then, LAMR stock has increased by 19.2% and is now trading at $150.9340.

How were Lamar Advertising's earnings last quarter?

Lamar Advertising Company (NASDAQ:LAMR) issued its quarterly earnings data on Friday, February, 20th. The real estate investment trust reported $1.50 EPS for the quarter, missing the consensus estimate of $2.18 by $0.68. The real estate investment trust had revenue of $595.93 million for the quarter, compared to analysts' expectations of $592.70 million. Lamar Advertising had a net margin of 25.91% and a trailing twelve-month return on equity of 58.58%.
Read the conference call transcript.

Who are Lamar Advertising's major shareholders?

Top institutional shareholders of Lamar Advertising include Dimensional Fund Advisors LP (1.29%), Miller Howard Investments Inc. NY (0.46%), Boston Trust Walden Corp (0.31%) and Van Cleef Asset Management Inc (0.21%). Insiders that own company stock include John E Koerner III, Ross Lamar Reilly, Nancy Fletcher and Jay Lecoryelle Johnson.
View institutional ownership trends.

How do I buy shares of Lamar Advertising?

Shares of LAMR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Lamar Advertising own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Lamar Advertising investors own include American Water Works (AWK), Waste Connections (WCN), DiamondRock Hospitality (DRH), The RMR Group (RMR), AUO (AUOTY), iShares Micro-Cap ETF (IWC) and Triple Flag Precious Metals (TFPM).

Company Calendar

• Last Earnings: 2/20/2026
• Record date for 3/31 Dividend: 3/16/2026
• Ex-Dividend for 3/31 Dividend: 3/16/2026
• Dividend Payable: 3/31/2026
• Today: 5/07/2026
• Next Earnings (Estimated): 5/07/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Finance
• Industry: REIT - EQTY TRUST - OTHER
• Sub-Industry: Advertising
• Current Symbol: NASDAQ:LAMR
• CIK: 1090425
• Web: www.lamar.com
• Phone: (888) 308-5060
• Fax: 225-926-1005
• Employees: 3,500
• Year Founded: 1902

Price Target and Rating

• Average Price Target for Lamar Advertising: $140.80
• High Price Target: $150.00
• Low Price Target: $128.00
• Potential Upside/Downside: -6.7%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.50
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $5.77
• Trailing P/E Ratio: 26.16
• Forward P/E Ratio: 18.34
• P/E Growth: N/A
• Net Income: $587.15 million
• Net Margins: 25.91%
• Pretax Margin: 27.11%
• Return on Equity: 58.58%
• Return on Assets: 8.70%

Debt

• Debt-to-Equity Ratio: 3.10
• Current Ratio: 0.58
• Quick Ratio: 0.58

Sales & Book Value

• Annual Sales: $2.27 billion
• Price / Sales: 6.75
• Cash Flow: $9.71 per share
• Price / Cash Flow: 15.55
• Book Value: $10.11 per share
• Price / Book: 14.93

Miscellaneous

• Outstanding Shares: 101,330,000
• Free Float: 85,888,000
• Market Cap: $15.29 billion
• Optionable: Optionable
• Beta: 1.18