Ford Motor Company is the second largest US auto manufacturer by market cap and market share and ranks 4th globally. The company was founded in 1903 by Henry Ford following a series of cars that led to the introduction of the Model T. The Model T revolutionized the automobile industry not only because it made vehicles affordable for the budding middle class but it changed the way manufacturing was done. The Ford factory features the world’s first moving assembly line, an introduction that not only improved the pace of production but lowered the cost of its vehicles.
Other prominent innovations made by Mr. Ford include the strict standardization of parts that allowed for easy construction and repair and the standardized workweek. Henry Ford’s switch to a $5 workday and 8-hour shifts allowed him to run 3 shifts per day and improve productivity while providing his employees with the power to buy their own products.
Today, Ford Motor Company makes and markets a large lineup of cars, trucks, SUVs, EVs, and Lincoln luxury vehicles globally. The company’s iconic F-series of trucks is the world’s best-selling pickup truck for decades running and the new all-electric Lightning is on track to dominate the top spot in the EV market. Other iconic brands in the Ford lineup include the Thunderbird introduced in 1954, the Mustang in 1964, and the Transit work van in 1965. The Mustang, notably, was created for the Worlds Fair and expected to sell 100,000 in its first year but shocked the industry with 22,000 units sold on the first day.
The company operates through four segments including Ford Blue (ICE vehicles), Model e (EVs) Mobility, and Ford Credit. The Ford Blue and Model e segments sell Ford and Lincoln vehicles, parts, and accessories while the Mobility segment designs and builds advanced technologies including but not limited to self-driving autonomous car systems.
The Ford Credit segment primarily offers commercial and retail loans to auto dealers and car buyers. This segment not only provides financing for new purchases and dealer inventory but makes loans for new dealerships and expansions of old ones.
Ford has fully embraced the switch to EV and is planning for an all-EV future. To that end, the company pledged to spend up to $50 billion on EV infrastructure by 2026. The plans include the build-out of an entirely new campus dedicated to EV manufacture from batteries to motor platforms, manufacturing capacity, and new vehicles. In regard to total capacity, the company is targeting 2 million in total annual EV sales by that same year.
