Apple (AAPL) Stock Forecast & Price Target $223.19 +1.06 (+0.48%) Closing price 04:00 PM EasternExtended Trading$223.13 -0.06 (-0.03%) As of 05:04 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Apple - Analysts' Recommendations and Stock Price Forecast (2025) How MarketBeat Calculates Price Target and Consensus Rating MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Consensus Rating Moderate BuyBased on 35 Analyst RatingsSell4Hold8Buy23 Based on 35 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 35 analysts, 4 have given a sell rating, 8 have given a hold rating, 21 have given a buy rating, and 2 have given a strong buy rating for AAPL. Consensus Price Target $245.5210.01% Upside According to the 35 analysts' twelve-month price targets for Apple, the average price target is $245.52. The highest price target for AAPL is $325.00, while the lowest price target for AAPL is $188.00. The average price target represents a forecasted upside of 10.01% from the current price of $223.19. Get the Latest News and Ratings for AAPL and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Apple and its competitors. Enter your email to sign up for newsletter Sign Up AAPL Analyst Ratings Over TimeTypeCurrent Forecast4/1/24 to 4/1/251 Month Ago3/2/24 to 3/2/253 Months Ago1/2/24 to 1/1/251 Year Ago4/2/23 to 4/1/24Strong Buy2 Strong Buy rating(s)2 Strong Buy rating(s)1 Strong Buy rating(s)1 Strong Buy rating(s)Buy21 Buy rating(s)21 Buy rating(s)23 Buy rating(s)21 Buy rating(s)Hold8 Hold rating(s)9 Hold rating(s)11 Hold rating(s)11 Hold rating(s)Sell4 Sell rating(s)4 Sell rating(s)2 Sell rating(s)1 Sell rating(s)Consensus Price Target$245.52$243.88$237.47$204.23Forecasted Upside10.01% Upside0.88% Upside-5.17% Downside20.11% UpsideConsensus RatingModerate BuyModerate BuyModerate BuyModerate Buy Remove Ads AAPL Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History AAPL Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Apple Stock vs. The CompetitionTypeAppleComputer and Technology CompaniesS&P 500Consensus Rating Score 2.60 2.68 2.54Consensus RatingModerate BuyModerate BuyModerate BuyPredicted Upside10.59% Upside592.59% Upside19.69% UpsideNews Sentiment RatingPositive NewsSee Recent AAPL NewsPositive NewsPositive News Remove Ads Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export to Excel DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails3/18/2025Evercore ISI2 of 5 starsAmit DaryananiSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetOutperform ➝ Outperform$260.00 ➝ $275.00+28.50%3/14/2025Wedbush3 of 5 starsDaniel IvesSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingOutperform ➝ Outperform$325.00 ➝ $325.00+54.39%3/12/2025Morgan Stanley3 of 5 starsErik WoodringSubscribe to MarketBeat All Access for the recommendation accuracy ratingLower TargetOverweight ➝ Overweight$275.00 ➝ $252.00+14.11%2/25/2025UBS GroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetHold$236.00-4.03%2/21/2025Maxim GroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetHold$215.00-12.45%2/19/2025The Goldman Sachs GroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingBuy ➝ Buy2/19/2025Jefferies Financial GroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingUnderperform ➝ Underperform1/31/2025DA DavidsonSubscribe to MarketBeat All Access for the recommendation accuracy rating Set Target$290.00+18.10%1/31/2025Redburn PartnersSubscribe to MarketBeat All Access for the recommendation accuracy rating Set Target$230.00-6.33%1/31/2025ArgusSubscribe to MarketBeat All Access for the recommendation accuracy ratingJ. KelleherSubscribe to MarketBeat All Access for the recommendation accuracy ratingUpgradeStrong-Buy Get the Latest News and Ratings for AAPL and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Apple and its competitors with MarketBeat's FREE daily newsletter. 1/31/2025CitigroupSubscribe to MarketBeat All Access for the recommendation accuracy ratingAtif MalikSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetBuy ➝ Buy$255.00 ➝ $275.00+17.52%1/31/2025KeyCorpSubscribe to MarketBeat All Access for the recommendation accuracy ratingB. NispelSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingUnderweight$200.00-15.83%1/31/2025JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the recommendation accuracy ratingSamik ChatterjeeSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetOverweight ➝ Overweight$260.00 ➝ $270.00+13.63%1/31/2025BarclaysSubscribe to MarketBeat All Access for the recommendation accuracy ratingTim LongSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetUnderweight ➝ Underweight$183.00 ➝ $197.00-17.09%1/31/2025Bank of AmericaSubscribe to MarketBeat All Access for the recommendation accuracy ratingWamsi MohanSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetBuy ➝ Buy$253.00 ➝ $265.00+11.52%1/31/2025Needham & Company LLCSubscribe to MarketBeat All Access for the recommendation accuracy ratingLaura MartinSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingBuy ➝ Buy$260.00 ➝ $260.00+9.42%1/29/2025OppenheimerSubscribe to MarketBeat All Access for the recommendation accuracy ratingMartin YangSubscribe to MarketBeat All Access for the recommendation accuracy ratingDowngradeOutperform ➝ Market Perform1/28/2025TD CowenSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingBuy1/27/2025Rosenblatt SecuritiesSubscribe to MarketBeat All Access for the recommendation accuracy ratingBarton CrockettSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingBuy ➝ Buy$262.00 ➝ $262.00+17.60%1/22/2025Monness Crespi & HardtSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy$245.00+10.42%1/21/2025Loop CapitalSubscribe to MarketBeat All Access for the recommendation accuracy ratingAnanda BaruahSubscribe to MarketBeat All Access for the recommendation accuracy ratingDowngradeBuy ➝ Hold$230.00+0.01%1/20/2025Raymond JamesSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy$250.00+8.71%1/7/2025Moffett NathansonSubscribe to MarketBeat All Access for the recommendation accuracy ratingC. MoffettSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingNeutral ➝ Sell$202.00 ➝ $188.00-23.27%1/3/2025Sanford C. BernsteinSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform ➝ Outperform$240.00 ➝ $260.00+6.62%12/9/2024Wells Fargo & CompanySubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy$275.00+13.24%10/9/2024Piper SandlerSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingNeutral ➝ Neutral$225.00 ➝ $225.00-0.34%9/25/2024New Street ResearchSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingNeutral ➝ Neutral$225.00 ➝ $225.00-0.61%8/28/2024Tigress FinancialSubscribe to MarketBeat All Access for the recommendation accuracy ratingI. FeinsethSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetStrong-Buy ➝ Strong-Buy$245.00 ➝ $295.00+29.66%8/27/2024Melius ResearchSubscribe to MarketBeat All Access for the recommendation accuracy ratingB. ReitzesSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingBuy ➝ Buy$265.00 ➝ $265.00+16.65%7/25/2024Robert W. BairdSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform ➝ Outperform$200.00 ➝ $240.00+9.82%7/17/2024CfraSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$240.00 ➝ $260.00+13.72%7/9/2024Piper Sandler CompaniesSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingNeutral$190.00 ➝ $225.00-1.24%6/14/2024Erste Group BankSubscribe to MarketBeat All Access for the recommendation accuracy rating UpgradeHold ➝ Buy5/4/2024Canaccord Genuity GroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$200.00 ➝ $215.00+17.24%5/3/2024Itau BBA SecuritiesSubscribe to MarketBeat All Access for the recommendation accuracy rating UpgradeUnderperform ➝ Market Perform$162.00 ➝ $188.00+1.76%3/28/2024DZ BankSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingBuy ➝ Hold$180.00+3.86%1/10/2024Redburn AtlanticSubscribe to MarketBeat All Access for the recommendation accuracy rating DowngradeBuy ➝ Neutral$200.00+8.03%9/15/2023Credit Suisse GroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingOutperform ➝ Outperform$220.00+26.34%7/24/2023Deutsche Bank AktiengesellschaftSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy$180.00 ➝ $210.00+9.41%6/5/202358.comSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingMaintainsTrump’s Secret Weapon (Ad)Have you looked at the stock market recently? Millions of investors are scrambling trying to figure out what's coming next. But here's the truth… This is just the beginning. Trump has made it clear his tariffs are coming, and that the market will get worse before it gets better. Luckily, our FREE Presidential Transition Guide details exactly what will happen in the next 100 days, and how to protect your hard-earned savings during these times. Don't wait for the next crash to wipe you out. Act now.Get Your FREE Presidential Transition Guide Today6/2/202351jobSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingMaintains5/17/2023Fundamental ResearchSubscribe to MarketBeat All Access for the recommendation accuracy rating Set TargetBuy$183.86+6.81%5/5/2023Atlantic SecuritiesSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOverweight$180.00 ➝ $200.00+20.63%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 05:04 PM ET. Should I Buy Apple Stock? AAPL Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, March 28, 2025. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com. Apple Bull Case Here are some ways that investors could benefit from investing in Apple: Apple has a strong market position with a market cap of $3.36 trillion, indicating its significant influence and stability in the tech industry. The stock is currently trading at $223.85, which is near its 52-week high of $260.10, suggesting potential for growth as it approaches previous highs. Recent earnings reports show that Apple exceeded analysts' expectations with an EPS of $2.40, reflecting strong financial performance and effective management. Apple's dividend yield of 0.45% and a payout ratio of 15.87% indicate a commitment to returning value to shareholders while maintaining sufficient reinvestment in the business. The company has received multiple "buy" ratings from analysts, with an average target price of $243.65, suggesting confidence in its future performance. Apple Bear Case Investors should be bearish about investing in Apple for these reasons: Despite strong performance, four analysts have rated the stock as a "sell," indicating some skepticism about its future growth potential. The stock has a relatively high PE ratio of 35.53, which may suggest that it is overvalued compared to its earnings, potentially limiting upside for new investors. Apple's debt-to-equity ratio of 1.26 indicates a higher level of debt compared to equity, which could pose risks if market conditions change. Market volatility, as indicated by a beta of 1.18, suggests that Apple's stock price may be more sensitive to market fluctuations, which could lead to increased risk for investors. Recent price targets from analysts, such as $215.00 from Maxim Group, indicate a potential decline from current levels, which may deter some investors. AAPL Forecast - Frequently Asked Questions What is Apple's forecast for 2025? According to the research reports of 35 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $245.52, with a high forecast of $325.00 and a low forecast of $188.00. Should I buy or sell Apple stock right now? 35 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 4 sell ratings, 8 hold ratings, 21 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" AAPL shares. Does Apple's stock price have much upside? According to analysts, Apple's stock has a predicted upside of 10.01% based on their 12-month stock forecasts. Has Apple been upgraded or downgraded by Wall Street analysts recently? Over the previous 90 days, Apple's stock had 4 downgrades and 1 upgrade by analysts. What analysts cover Apple? Apple has been rated by research analysts at Argus, Bank of America, Barclays, Citigroup, DA Davidson, Evercore ISI, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Loop Capital, Maxim Group, Moffett Nathanson, Monness Crespi & Hardt, Morgan Stanley, Needham & Company LLC, Oppenheimer, Raymond James, Redburn Partners, Rosenblatt Securities, Sanford C. Bernstein, TD Cowen, The Goldman Sachs Group, UBS Group, and Wedbush in the past 90 days. Do Wall Street analysts like Apple more than its competitors? Analysts like Apple less than other "computer and technology" companies. The consensus rating score for Apple is 2.60 while the average consensus rating score for "computer and technology" companies is 2.68. Learn more on how AAPL compares to other companies. Stock Forecasts and Research Tools Related Companies Arista Networks Stock Forecast Dell Technologies Stock Forecast HP Stock Forecast Super Micro Computer Stock Forecast Hewlett Packard Enterprise Stock Forecast Seagate Technology Stock Forecast Pure Storage Stock Forecast Logitech International Stock Forecast PAR Technology Stock Forecast Diebold Nixdorf Stock Forecast Today's Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter This page (NASDAQ:AAPL) was last updated on 4/1/2025 by MarketBeat.com Staff From Our PartnersTrump’s Secret WeaponHave you looked at the stock market recently? 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