Apple (AAPL) Stock Forecast & Price Target

$254.49 +4.70 (+1.88%)

(As of 12/20/2024 05:51 PM ET)

Apple - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 37 Analyst Ratings

Sell
2

Hold
11

Buy
24

Based on 37 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 37 analysts, 2 have given a sell rating, 11 have given a hold rating, 23 have given a buy rating, and 1 has given a strong buy rating for AAPL.

Consensus Price Target

$236.78
-6.96% Downside

According to the 37 analysts' twelve-month price targets for Apple, the average price target is $236.78. The highest price target for AAPL is $300.00, while the lowest price target for AAPL is $180.00. The average price target represents a forecasted downside of -6.96% from the current price of $254.49.

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AAPL Analyst Ratings Over Time

Type	Current Forecast 12/23/23 to 12/22/24	1 Month Ago 11/23/23 to 11/22/24	3 Months Ago 9/24/23 to 9/23/24	1 Year Ago 12/23/22 to 12/23/23
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	23 Buy rating(s)	22 Buy rating(s)	23 Buy rating(s)	25 Buy rating(s)
Hold	11 Hold rating(s)	11 Hold rating(s)	10 Hold rating(s)	9 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$236.78	$235.25	$239.17	$199.54
Forecasted Upside	-6.96% Downside	2.34% Upside	5.61% Upside	3.07% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

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AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Apple Stock vs. The Competition

Type	Apple	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.62	2.69	2.51
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	-6.96% Downside	265.04% Upside	14.53% Upside
News Sentiment Rating	Positive News See Recent AAPL News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
12/13/2024	Morgan Stanley 3 of 5 stars		Reiterated Rating	Overweight ➝ Overweight	$273.00 ➝ $273.00	+10.10%
12/10/2024	Needham & Company LLC 2 of 5 stars		Reiterated Rating	Buy ➝ Buy	$260.00 ➝ $260.00	+5.37%
12/9/2024	Wells Fargo & Company 3 of 5 stars		Boost Target	Buy	$275.00	+13.24%
12/4/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$256.00	+5.30%
12/2/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral	$236.00	-0.56%
11/29/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$300.00 ➝ $300.00	+27.28%
Get the Latest News and Ratings for AAPL and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Apple and its competitors with MarketBeat's FREE daily newsletter.
11/19/2024	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Moffett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral	$211.00 ➝ $202.00	-11.90%
11/4/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Baruah Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy	$300.00 ➝ $275.00	+24.28%
11/1/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Underweight ➝ Underweight	$186.00 ➝ $184.00	-17.49%
11/1/2024	Maxim Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$203.00 ➝ $215.00	-4.83%
11/1/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Crockett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$261.00 ➝ $262.00	+15.98%
10/25/2024	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Nispel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Sector Weight ➝ Underweight	$200.00	-13.26%
10/23/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$185.00	-19.23%
10/9/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral	$225.00 ➝ $225.00	-0.34%
10/7/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Hold	$205.00 ➝ $212.92	-6.12%
10/1/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy	$250.00	+7.30%
9/26/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy	$250.00	+10.07%
9/25/2024	New Street Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral	$225.00 ➝ $225.00	-0.61%
9/10/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight ➝ Overweight	$265.00 ➝ $265.00	+20.48%
9/9/2024	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy	$245.00	+12.27%
8/28/2024	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	I. Feinseth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Strong-Buy ➝ Strong-Buy	$245.00 ➝ $295.00	+29.66%
8/27/2024	Melius Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Reitzes Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$265.00 ➝ $265.00	+16.65%
8/2/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$265.00 ➝ $275.00	+25.94%
7/29/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $250.00	+14.88%
7/26/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$200.00 ➝ $250.00	+14.11%
7/25/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$200.00 ➝ $240.00	+9.82%
7/17/2024	Cfra Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$240.00 ➝ $260.00	+13.72%
7/9/2024	Piper Sandler Companies Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral	$190.00 ➝ $225.00	-1.24%
6/21/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$195.00 ➝ $240.00	+14.46%
6/14/2024	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
6/11/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$200.00 ➝ $230.00	+19.10%
5/4/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $215.00	+17.24%
5/3/2024	Itau BBA Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Market Perform	$162.00 ➝ $188.00	+1.76%
3/28/2024	DZ Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold	$180.00	+3.86%
1/10/2024	Redburn Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Neutral	$200.00	+8.36%
1/10/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$200.00	+8.03%
9/15/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$220.00	+26.34%
7/24/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$180.00 ➝ $210.00	+9.41%
6/5/2023	58.com Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
6/2/2023	51job Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
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5/17/2023	Fundamental Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set Target	Buy	$183.86	+6.81%
5/5/2023	Atlantic Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight	$180.00 ➝ $200.00	+20.63%
2/3/2023	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	$200.00 ➝ $195.00	+29.29%
1/20/2023	National Bank Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	$54.00	-60.51%
1/3/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Neutral	$140.00	+7.75%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 09:57 AM ET.

Should I Buy Apple Stock? AAPL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, December 15, 2024. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

Apple
Bull Case

Here are some ways that investors could benefit from investing in Apple:

Apple's stock is currently trading at $248.13, reflecting a stable market position and potential for growth, making it an attractive option for investors looking for solid returns.
Recent analyst upgrades, such as Wells Fargo increasing their price target to $275.00 and maintaining a "buy" rating, indicate strong confidence in Apple's future performance.
The company has a robust market capitalization of $3.75 trillion, showcasing its significant presence and stability in the tech industry, which can provide a safety net for investors.
Apple's recent product launches, including the iPhone 15, continue to drive consumer interest and sales, contributing to revenue growth and enhancing brand loyalty.
With a price-to-earnings (P/E) ratio of 40.81, while high, it reflects investor confidence in future earnings growth, suggesting that the market expects Apple to continue performing well.

Apple
Bear Case

Investors should be bearish about investing in Apple for these reasons:

Insider selling has been notable, with Chris Kondo selling 4,130 shares, representing a 21.13% decrease in their position, which may signal a lack of confidence among insiders.
Analysts have mixed ratings, with some downgrading Apple to a "hold" rating, indicating uncertainty about its short-term performance and potential volatility.
The company's debt-to-equity ratio of 1.51 suggests a higher level of debt compared to equity, which could pose risks if market conditions change or interest rates rise.
Despite a strong market presence, the stock has seen fluctuations, with a one-year high of $250.80 and a low of $164.07, indicating potential instability that could concern risk-averse investors.
With only 0.06% of the stock owned by corporate insiders, it raises questions about insider confidence and alignment with shareholder interests, which could affect long-term growth strategies.

AAPL Forecast - Frequently Asked Questions

: According to the research reports of 37 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $236.78, with a high forecast of $300.00 and a low forecast of $180.00.
: 37 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 2 sell ratings, 11 hold ratings, 23 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AAPL shares.
: According to analysts, Apple's stock has a predicted downside of -6.96% based on their 12-month stock forecasts.
: Over the previous 90 days, Apple's stock had 2 downgrades by analysts.
: Apple has been rated by research analysts at Bank of America, Barclays, Citigroup, Evercore ISI, Jefferies Financial Group, KeyCorp, Loop Capital, Maxim Group, Moffett Nathanson, Morgan Stanley, Needham & Company LLC, New Street Research, Oppenheimer, Piper Sandler, Rosenblatt Securities, UBS Group, Wedbush, and Wells Fargo & Company in the past 90 days.
: Analysts like Apple less than other "computer and technology" companies. The consensus rating score for Apple is 2.62 while the average consensus rating score for "computer and technology" companies is 2.69. Learn more on how AAPL compares to other companies.

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This page (NASDAQ:AAPL) was last updated on 12/22/2024 by MarketBeat.com Staff

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Apple (AAPL) Stock Forecast & Price Target