Apple (AAPL) Stock Forecast & Price Target

$227.48 -11.59 (-4.85%)

Closing price 04:00 PM Eastern

Extended Trading

$226.31 -1.17 (-0.51%)

As of 06:02 PM Eastern

Apple - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 36 Analyst Ratings

Sell
4

Hold
9

Buy
23

Based on 36 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 36 analysts, 4 have given a sell rating, 9 have given a hold rating, 21 have given a buy rating, and 2 have given a strong buy rating for AAPL.

Consensus Price Target

$243.88
7.21% Upside

According to the 36 analysts' twelve-month price targets for Apple, the average price target is $243.88. The highest price target for AAPL is $325.00, while the lowest price target for AAPL is $180.00. The average price target represents a forecasted upside of 7.21% from the current price of $227.48.

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AAPL Analyst Ratings Over Time

Type	Current Forecast 3/10/24 to 3/10/25	1 Month Ago 2/9/24 to 2/8/25	3 Months Ago 12/11/23 to 12/10/24	1 Year Ago 3/11/23 to 3/10/24
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	21 Buy rating(s)	21 Buy rating(s)	23 Buy rating(s)	21 Buy rating(s)
Hold	9 Hold rating(s)	9 Hold rating(s)	11 Hold rating(s)	10 Hold rating(s)
Sell	4 Sell rating(s)	4 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$243.88	$244.85	$236.78	$205.27
Forecasted Upside	7.21% Upside	7.56% Upside	-4.44% Downside	20.23% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

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AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Apple Stock vs. The Competition

Type	Apple	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.58	2.69	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	8.21% Upside	101.63% Upside	17.60% Upside
News Sentiment Rating	Positive News See Recent AAPL News	Positive News	Positive News

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Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
3/3/2025	Wedbush 4 of 5 stars	Daniel Ives Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$325.00 ➝ $325.00	+34.43%
2/25/2025	UBS Group 4 of 5 stars		Boost Target	Hold	$236.00	-4.03%
2/21/2025	Maxim Group 4 of 5 stars		Boost Target	Hold	$215.00	-12.45%
2/20/2025	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$260.00	+6.22%
2/19/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
2/19/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Underperform ➝ Underperform
2/11/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set Target		$275.00	+11.99%
1/31/2025	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set Target		$290.00	+18.10%
1/31/2025	Redburn Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set Target		$230.00	-6.33%
1/31/2025	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Kelleher Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
Get the Latest News and Ratings for AAPL and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Apple and its competitors with MarketBeat's FREE daily newsletter.
1/31/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Atif Malik Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$255.00 ➝ $275.00	+17.52%
1/31/2025	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Nispel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Underweight	$200.00	-15.83%
1/31/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Samik Chatterjee Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$260.00 ➝ $270.00	+13.63%
1/31/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Tim Long Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Underweight ➝ Underweight	$183.00 ➝ $197.00	-17.09%
1/31/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Wamsi Mohan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$253.00 ➝ $265.00	+11.52%
1/31/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$260.00 ➝ $260.00	+9.42%
1/29/2025	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Martin Yang Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
1/28/2025	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy
1/27/2025	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$262.00 ➝ $262.00	+17.60%
1/22/2025	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$245.00	+10.42%
1/21/2025	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ananda Baruah Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold	$230.00	+0.01%
1/20/2025	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$250.00	+8.71%
1/7/2025	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Moffett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Sell	$202.00 ➝ $188.00	-23.27%
1/3/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$240.00 ➝ $260.00	+6.62%
12/9/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$275.00	+13.24%
10/9/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral	$225.00 ➝ $225.00	-0.34%
9/25/2024	New Street Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral	$225.00 ➝ $225.00	-0.61%
8/28/2024	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	I. Feinseth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Strong-Buy ➝ Strong-Buy	$245.00 ➝ $295.00	+29.66%
8/27/2024	Melius Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Reitzes Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$265.00 ➝ $265.00	+16.65%
7/25/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$200.00 ➝ $240.00	+9.82%
7/17/2024	Cfra Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$240.00 ➝ $260.00	+13.72%
7/9/2024	Piper Sandler Companies Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral	$190.00 ➝ $225.00	-1.24%
6/14/2024	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
5/4/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $215.00	+17.24%
5/3/2024	Itau BBA Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Market Perform	$162.00 ➝ $188.00	+1.76%
3/28/2024	DZ Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold	$180.00	+3.86%
1/10/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$200.00	+8.03%
9/15/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$220.00	+26.34%
7/24/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$180.00 ➝ $210.00	+9.41%
6/5/2023	58.com Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
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6/2/2023	51job Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
5/17/2023	Fundamental Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set Target	Buy	$183.86	+6.81%
5/5/2023	Atlantic Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight	$180.00 ➝ $200.00	+20.63%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 06:02 PM ET.

Should I Buy Apple Stock? AAPL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, March 9, 2025. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

Apple
Bull Case

Here are some ways that investors could benefit from investing in Apple:

Apple reported a strong earnings per share (EPS) of $2.40 for the latest quarter, exceeding analysts' expectations of $2.36. This indicates robust profitability and effective cost management, which can lead to higher stock prices.
The company has a remarkable return on equity (ROE) of 160.83%, showcasing its ability to generate profits from shareholders' equity, which is a positive indicator for potential investors.
Apple's net margin stands at 24.30%, reflecting its efficiency in converting revenue into actual profit, making it an attractive investment for those seeking companies with strong profit margins.
With a current stock price around $249.97, Apple remains a significant player in the market, and its consistent performance can provide stability and growth potential for investors.
The recent announcement of a quarterly dividend of $0.25 per share, translating to an annualized dividend of $1.00 and a yield of 0.42%, offers a steady income stream for investors, enhancing the appeal of holding Apple shares.

Apple
Bear Case

Investors should be bearish about investing in Apple for these reasons:

Despite strong earnings, the stock has received mixed ratings from analysts, with four analysts issuing sell ratings, which may indicate potential concerns about future performance.
Insider selling activity, such as the COO selling 100,000 shares, could signal a lack of confidence in the stock's short-term prospects, which may deter potential investors.
Apple's dividend payout ratio is currently at 15.87%, which, while sustainable, may limit the company's ability to reinvest profits into growth initiatives, potentially affecting long-term stock appreciation.
Market analysts have varying price targets, with some as low as $197.00, suggesting uncertainty about the stock's future trajectory and creating a risk for investors.
With a consensus rating of "Moderate Buy," there may be a lack of overwhelming bullish sentiment, which could lead to volatility and uncertainty in the stock price.

AAPL Forecast - Frequently Asked Questions

: According to the research reports of 36 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $243.88, with a high forecast of $325.00 and a low forecast of $180.00.
: 36 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 4 sell ratings, 9 hold ratings, 21 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AAPL shares.
: According to analysts, Apple's stock has a predicted upside of 7.21% based on their 12-month stock forecasts.
: Over the previous 90 days, Apple's stock had 4 downgrades and 1 upgrade by analysts.
: Apple has been rated by research analysts at Argus, Bank of America, Barclays, Citigroup, DA Davidson, Evercore ISI, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Loop Capital, Maxim Group, Moffett Nathanson, Monness Crespi & Hardt, Morgan Stanley, Needham & Company LLC, Oppenheimer, Raymond James, Redburn Partners, Rosenblatt Securities, Sanford C. Bernstein, TD Cowen, The Goldman Sachs Group, UBS Group, and Wedbush in the past 90 days.
: Analysts like Apple less than other "computer and technology" companies. The consensus rating score for Apple is 2.58 while the average consensus rating score for "computer and technology" companies is 2.69. Learn more on how AAPL compares to other companies.

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This page (NASDAQ:AAPL) was last updated on 3/10/2025 by MarketBeat.com Staff

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Apple (AAPL) Stock Forecast & Price Target