Booking (BKNG) Stock Forecast & Price Target

$5,177.15 -33.77 (-0.65%)

(As of 11/22/2024 ET)

Booking - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 32 Analyst Ratings

Sell
0

Hold
10

Buy
22

Based on 32 Wall Street analysts who have issued ratings for Booking in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 32 analysts, 10 have given a hold rating, 21 have given a buy rating, and 1 has given a strong buy rating for BKNG.

Consensus Price Target

$4,785.00
-7.57% Downside

According to the 32 analysts' twelve-month price targets for Booking, the average price target is $4,785.00. The highest price target for BKNG is $5,600.00, while the lowest price target for BKNG is $3,590.00. The average price target represents a forecasted downside of -7.57% from the current price of $5,177.15.

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BKNG Analyst Ratings Over Time

Type	Current Forecast 11/24/23 to 11/23/24	1 Month Ago 10/25/23 to 10/24/24	3 Months Ago 8/26/23 to 8/25/24	1 Year Ago 11/24/22 to 11/24/23
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	21 Buy rating(s)	21 Buy rating(s)	21 Buy rating(s)	18 Buy rating(s)
Hold	10 Hold rating(s)	10 Hold rating(s)	7 Hold rating(s)	7 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$4,785.00	$4,183.75	$4,068.32	$3,346.21
Forecasted Upside	-7.57% Downside	-3.57% Downside	6.21% Upside	7.40% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

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BKNG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BKNG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Booking Stock vs. The Competition

Type	Booking	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.72	2.51	2.50
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	-7.57% Downside	25.99% Upside	7.66% Upside
News Sentiment Rating	Positive News See Recent BKNG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
11/18/2024	Tigress Financial 2 of 5 stars		Boost Target	Strong-Buy ➝ Strong-Buy	$4,580.00 ➝ $5,600.00	+11.60%
11/7/2024	Truist Financial 2 of 5 stars	G. Miller Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$4,100.00 ➝ $4,700.00	-6.02%
11/5/2024	Mizuho 2 of 5 stars		Boost Target	Outperform ➝ Outperform	$4,800.00 ➝ $5,400.00	+10.73%
11/4/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,100.00 ➝ $5,500.00	+15.19%
11/1/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,900.00 ➝ $5,200.00	+9.45%
11/1/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$3,900.00 ➝ $5,250.00	+11.22%
Get the Latest News and Ratings for BKNG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Booking and its competitors with MarketBeat's FREE daily newsletter.
11/1/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$3,940.00 ➝ $4,510.00	-4.46%
11/1/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$4,100.00 ➝ $5,500.00	+15.39%
11/1/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Equal Weight ➝ Equal Weight	$4,200.00 ➝ $4,600.00	-1.63%
11/1/2024	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Outperform ➝ Market Outperform	$5,000.00 ➝ $5,400.00	+15.48%
10/31/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Staszak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
10/31/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$5,050.00 ➝ $5,550.00	+19.16%
10/31/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$4,500.00 ➝ $5,100.00	+9.26%
10/31/2024	B. Riley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,650.00 ➝ $5,100.00	+9.26%
10/31/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$5,000.00 ➝ $5,500.00	+17.83%
10/31/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$4,448.00 ➝ $4,850.00	+1.56%
10/31/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$3,560.00 ➝ $4,900.00	+2.60%
10/31/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$4,205.00 ➝ $5,155.00	+7.94%
10/31/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,100.00 ➝ $5,005.00	+4.80%
10/29/2024	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Kurnos Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$4,600.00 ➝ $4,600.00	+4.69%
10/25/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$3,900.00 ➝ $4,750.00	+9.20%
10/22/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$4,200.00 ➝ $4,300.00	-1.46%
10/8/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Equal Weight ➝ Equal Weight	$3,976.00 ➝ $4,173.00	+0.08%
10/7/2024	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$3,590.00 ➝ $3,590.00	-15.38%
8/2/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$4,500.00 ➝ $4,200.00	+24.89%
8/2/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$4,025.00 ➝ $3,860.00	+5.34%
6/14/2024	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
5/7/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,220.00 ➝ $4,230.00	+17.48%
2/20/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Kessler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy
2/16/2024	Edward Jones Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold
12/29/2023	Ascendiant Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$3,700.00 ➝ $3,900.00	+9.84%
12/12/2023	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$3,250.00 ➝ $4,000.00	+18.36%
11/13/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Market Perform
8/4/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$2,950.00 ➝ $3,325.00	+17.08%
7/31/2023	Melius Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Overweight	$3,500.00	+16.19%
1/25/2023	Gordon Haskett Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Hold
12/7/2022	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Peer Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 10:24 PM ET.

Should I Buy Booking Stock? BKNG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, November 7, 2024. Please send any questions or comments about these Booking pros and cons to contact@marketbeat.com.

Booking
Bull Case

Here are some ways that investors could benefit from investing in Booking Holdings Inc.:

Booking Holdings Inc. stock price has been steadily increasing, reaching $4,297.72 on October 14, 2024, indicating positive market sentiment and potential for capital gains.
Booking Holdings Inc. has a strong market capitalization of $139.14 billion, reflecting the company's stability and ability to weather market fluctuations.
Analysts have given Booking Holdings Inc. a consensus rating of "Moderate Buy" with a price target of $4,064.21, suggesting growth potential and favorable outlook from experts.
Booking Holdings Inc. has a diverse portfolio of business services, including online travel services, which can provide investors with exposure to different sectors and revenue streams.
Institutional investors like Teachers Retirement System of The State of Kentucky and Thomasville National Bank have been increasing their holdings in Booking Holdings Inc., indicating confidence in the company's future performance.

Booking
Bear Case

Investors should be bearish about investing in Booking Holdings Inc. for these reasons:

Booking Holdings Inc. faces competition from other online travel agencies and platforms, which could lead to pricing pressures and reduced profit margins in a competitive market.
The company's PE ratio of 30.75 and price-to-earnings-growth ratio of 1.27 may indicate that the stock is currently overvalued, potentially limiting short-term gains for investors.
While analysts have given positive ratings to Booking Holdings Inc., there is always a level of uncertainty in the market that could impact the stock price and investor returns.
Booking Holdings Inc. operates in the travel industry, which is susceptible to external factors like economic downturns, natural disasters, and geopolitical events, affecting the company's financial performance.
Investing in Booking Holdings Inc. carries market risk, as stock prices can be volatile and subject to sudden changes based on industry news, global events, or regulatory changes.

BKNG Forecast - Frequently Asked Questions

: According to the research reports of 32 Wall Street equities research analysts, the average twelve-month stock price forecast for Booking is $4,785.00, with a high forecast of $5,600.00 and a low forecast of $3,590.00.
: 32 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Booking in the last twelve months. There are currently 10 hold ratings, 21 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" BKNG shares.
: According to analysts, Booking's stock has a predicted downside of -7.57% based on their 12-month stock forecasts.
: Over the previous 90 days, Booking's stock had 2 downgrades by analysts.
: Booking has been rated by research analysts at Argus, B. Riley, Bank of America, Barclays, Benchmark, BMO Capital Markets, Cantor Fitzgerald, Citigroup, DA Davidson, Deutsche Bank Aktiengesellschaft, Jefferies Financial Group, JMP Securities, Mizuho, Morgan Stanley, Oppenheimer, Piper Sandler, Royal Bank of Canada, Susquehanna, The Goldman Sachs Group, Tigress Financial, Truist Financial, UBS Group, Wedbush, and Wells Fargo & Company in the past 90 days.
: Analysts like Booking more than other "retail/wholesale" companies. The consensus rating score for Booking is 2.72 while the average consensus rating score for "retail/wholesale" companies is 2.51. Learn more on how BKNG compares to other companies.

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This page (NASDAQ:BKNG) was last updated on 11/23/2024 by MarketBeat.com Staff

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Booking (BKNG) Stock Forecast & Price Target