Booking (BKNG) Stock Forecast & Price Target

$4,778.81 +14.91 (+0.31%)

As of 04:00 PM Eastern

Booking - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 32 Analyst Ratings

Sell
0

Hold
10

Buy
22

Based on 32 Wall Street analysts who have issued ratings for Booking in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 32 analysts, 10 have given a hold rating, 20 have given a buy rating, and 2 have given a strong buy rating for BKNG.

Consensus Price Target

$4,987.04
4.36% Upside

According to the 32 analysts' twelve-month price targets for Booking, the average price target is $4,987.04. The highest price target for BKNG is $6,000.00, while the lowest price target for BKNG is $3,590.00. The average price target represents a forecasted upside of 4.36% from the current price of $4,778.81.

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BKNG Analyst Ratings Over Time

Type	Current Forecast 1/15/24 to 1/14/25	1 Month Ago 12/16/23 to 12/15/24	3 Months Ago 10/17/23 to 10/16/24	1 Year Ago 1/15/23 to 1/15/24
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	20 Buy rating(s)	21 Buy rating(s)	21 Buy rating(s)	20 Buy rating(s)
Hold	10 Hold rating(s)	10 Hold rating(s)	10 Hold rating(s)	7 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$4,987.04	$4,866.03	$4,130.18	$3,492.15
Forecasted Upside	4.36% Upside	-6.92% Downside	-4.77% Downside	-0.29% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

BKNG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BKNG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Booking Stock vs. The Competition

Type	Booking	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.75	2.50	2.52
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	4.36% Upside	31.09% Upside	15.10% Upside
News Sentiment Rating	Positive News See Recent BKNG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
1/13/2025	Morgan Stanley 3 of 5 stars	Brian Nowak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$4,600.00 ➝ $5,000.00	+5.69%
1/6/2025	Wedbush 4 of 5 stars		Boost Target	Outperform ➝ Outperform	$5,000.00 ➝ $5,500.00	+12.38%
12/19/2024	Mizuho 2 of 5 stars		Boost Target	Outperform ➝ Outperform	$5,400.00 ➝ $6,000.00	+21.38%
12/18/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$4,850.00 ➝ $5,522.00	+7.12%
12/11/2024	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Market Outperform ➝ Market Outperform	$5,400.00 ➝ $5,400.00	+2.16%
12/6/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$5,500.00 ➝ $6,000.00	+13.52%
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11/27/2024	Baird R W Subscribe to MarketBeat All Access for the recommendation accuracy rating	M. Bellisario Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
11/27/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Outperform	$5,850.00	+12.18%
11/18/2024	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Strong-Buy ➝ Strong-Buy	$4,580.00 ➝ $5,600.00	+11.60%
11/7/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Miller Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$4,100.00 ➝ $4,700.00	-6.02%
11/4/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,100.00 ➝ $5,500.00	+15.19%
11/1/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,900.00 ➝ $5,200.00	+9.45%
11/1/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$3,900.00 ➝ $5,250.00	+11.22%
11/1/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$3,940.00 ➝ $4,510.00	-4.46%
11/1/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$4,100.00 ➝ $5,500.00	+15.39%
10/31/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Staszak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
10/31/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$5,050.00 ➝ $5,550.00	+19.16%
10/31/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$4,500.00 ➝ $5,100.00	+9.26%
10/31/2024	B. Riley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,650.00 ➝ $5,100.00	+9.26%
10/31/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$3,560.00 ➝ $4,900.00	+2.60%
10/31/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$4,205.00 ➝ $5,155.00	+7.94%
10/31/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,100.00 ➝ $5,005.00	+4.80%
10/29/2024	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Kurnos Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$4,600.00 ➝ $4,600.00	+4.69%
10/22/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$4,200.00 ➝ $4,300.00	-1.46%
10/8/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Equal Weight ➝ Equal Weight	$3,976.00 ➝ $4,173.00	+0.08%
10/7/2024	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$3,590.00 ➝ $3,590.00	-15.38%
8/2/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$4,500.00 ➝ $4,200.00	+24.89%
8/2/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$4,025.00 ➝ $3,860.00	+5.34%
6/14/2024	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
5/7/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$4,220.00 ➝ $4,230.00	+17.48%
2/20/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Kessler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy
2/16/2024	Edward Jones Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold
12/29/2023	Ascendiant Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$3,700.00 ➝ $3,900.00	+9.84%
12/12/2023	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$3,250.00 ➝ $4,000.00	+18.36%
11/13/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Market Perform
8/4/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$2,950.00 ➝ $3,325.00	+17.08%
7/31/2023	Melius Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Overweight	$3,500.00	+16.19%
1/25/2023	Gordon Haskett Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Hold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 11:51 PM ET.

Should I Buy Booking Stock? BKNG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, January 10, 2025. Please send any questions or comments about these Booking pros and cons to contact@marketbeat.com.

Booking
Bull Case

Here are some ways that investors could benefit from investing in Booking Holdings Inc.:

Recent price targets from analysts have been significantly raised, with estimates reaching as high as $6,000, indicating strong potential for price appreciation.
The stock is currently trading at $4,925.29, which is near its 1-year high of $5,337.24, suggesting strong market performance and investor confidence.
Booking Holdings Inc. has a solid dividend payout ratio of 23.75%, which indicates a commitment to returning value to shareholders while still retaining enough earnings for growth.
Institutional investors own 92.42% of the company's stock, reflecting strong confidence from large financial entities in the company's future prospects.
Analysts have issued a consensus rating of "Moderate Buy," with a majority recommending the stock as a buy, which can be a positive signal for potential investors.

Booking
Bear Case

Investors should be bearish about investing in Booking Holdings Inc. for these reasons:

Despite the positive outlook, the stock has experienced volatility, with a significant drop from its 1-year high, which may indicate potential risks in the market.
Ten analysts have rated the stock with a hold rating, suggesting that there may be concerns about its short-term performance and potential overvaluation.
Recent trading volumes have been lower than average, which could indicate a lack of investor interest or confidence in the stock at its current price level.
While institutional ownership is high, it can also lead to increased volatility if large investors decide to sell their positions quickly.
The competitive landscape in the online travel industry is intense, and any shifts in consumer behavior or economic conditions could adversely affect Booking Holdings Inc.'s performance.

BKNG Forecast - Frequently Asked Questions

: According to the research reports of 32 Wall Street equities research analysts, the average twelve-month stock price forecast for Booking is $4,987.04, with a high forecast of $6,000.00 and a low forecast of $3,590.00.
: 32 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Booking in the last year. There are currently 10 hold ratings, 20 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" BKNG shares.
: According to analysts, Booking's stock has a predicted upside of 4.36% based on their 12-month stock forecasts.
: Over the previous 90 days, Booking's stock had 1 upgrade and 1 downgrade by analysts.
: Booking has been rated by research analysts at Argus, B. Riley, Baird R W, Bank of America, Barclays, Benchmark, BMO Capital Markets, Citigroup, DA Davidson, Deutsche Bank Aktiengesellschaft, Jefferies Financial Group, JMP Securities, Mizuho, Morgan Stanley, Oppenheimer, Piper Sandler, Robert W. Baird, Royal Bank of Canada, Susquehanna, The Goldman Sachs Group, Tigress Financial, Truist Financial, UBS Group, and Wedbush in the past 90 days.
: Analysts like Booking more than other "retail/wholesale" companies. The consensus rating score for Booking is 2.75 while the average consensus rating score for "retail/wholesale" companies is 2.50. Learn more on how BKNG compares to other companies.

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This page (NASDAQ:BKNG) was last updated on 1/14/2025 by MarketBeat.com Staff

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Booking (BKNG) Stock Forecast & Price Target