Alphabet (GOOGL) Stock Forecast & Price Target

$196.00 +3.09 (+1.60%)

As of 01/17/2025 04:00 PM Eastern

Alphabet - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 43 Analyst Ratings

Sell
0

Hold
9

Buy
34

Based on 43 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 43 analysts, 9 have given a hold rating, 30 have given a buy rating, and 4 have given a strong buy rating for GOOGL.

Consensus Price Target

$208.15
6.20% Upside

According to the 43 analysts' twelve-month price targets for Alphabet, the average price target is $208.15. The highest price target for GOOGL is $232.00, while the lowest price target for GOOGL is $165.00. The average price target represents a forecasted upside of 6.20% from the current price of $196.00.

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GOOGL Analyst Ratings Over Time

Type	Current Forecast 1/19/24 to 1/18/25	1 Month Ago 12/20/23 to 12/19/24	3 Months Ago 10/21/23 to 10/20/24	1 Year Ago 1/19/23 to 1/19/24
Strong Buy	4 Strong Buy rating(s)	4 Strong Buy rating(s)	3 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	30 Buy rating(s)	31 Buy rating(s)	29 Buy rating(s)	28 Buy rating(s)
Hold	9 Hold rating(s)	7 Hold rating(s)	8 Hold rating(s)	5 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$208.15	$206.69	$201.76	$149.79
Forecasted Upside	6.20% Upside	9.65% Upside	23.46% Upside	2.33% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

GOOGL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOGL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.88	2.69	2.52
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	6.20% Upside	254.75% Upside	12.40% Upside
News Sentiment Rating	Positive News See Recent GOOGL News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
1/13/2025	Morgan Stanley 3 of 5 stars	Brian Nowak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$205.00 ➝ $215.00	+13.59%
1/13/2025	Stifel Nicolaus 4 of 5 stars	Mark Kelley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$200.00 ➝ $225.00	+18.44%
1/13/2025	Wells Fargo & Company 3 of 5 stars	Ken Gawrelski Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$187.00 ➝ $190.00	+0.17%
1/10/2025	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Market Perform ➝ Market Perform
1/10/2025	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating	Justin Patterson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$215.00 ➝ $225.00	+16.91%
1/6/2025	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$210.00 ➝ $220.00	+11.35%
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1/3/2025	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$220.00 ➝ $230.00	+20.24%
1/2/2025	Citizens Jmp Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Boone Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
12/23/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$210.00 ➝ $210.00	+8.31%
12/18/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$212.00 ➝ $232.00	+18.72%
12/12/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$210.00 ➝ $210.00	+7.47%
12/10/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$205.00 ➝ $205.00	+16.90%
11/6/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$170.00 ➝ $185.00	+5.43%
11/1/2024	Phillip Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Woo Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
10/31/2024	China Renaissance Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
10/30/2024	Pivotal Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Wlodarczak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$215.00 ➝ $225.00	+28.15%
10/30/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Perform ➝ Market Perform	$180.00 ➝ $185.00	+4.67%
10/30/2024	Roth Mkm Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$206.00 ➝ $212.00	+20.40%
10/30/2024	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$190.00 ➝ $190.00	+7.91%
10/30/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight ➝ Overweight	$200.00 ➝ $210.00	+16.97%
10/30/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$200.00 ➝ $205.00	+14.60%
10/30/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $225.00	+25.78%
10/30/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$204.00 ➝ $210.00	+17.40%
10/30/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$215.00 ➝ $217.00	+21.34%
10/30/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$210.00 ➝ $210.00	+23.76%
10/29/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Kessler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
10/11/2024	Scotiabank Subscribe to MarketBeat All Access for the recommendation accuracy rating	N. Schindler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
9/26/2024	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Strong-Buy ➝ Strong-Buy	$210.00 ➝ $220.00	+35.05%
9/10/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Neutral	$170.00	+14.32%
7/24/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$190.00 ➝ $212.00	+22.82%
7/24/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$200.00 ➝ $204.00	+17.31%
7/24/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$205.00 ➝ $210.00	+20.76%
7/24/2024	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$195.00 ➝ $205.00	+17.88%
7/24/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Crockett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$181.00 ➝ $181.00	-0.43%
7/16/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $215.00	+15.47%
7/10/2024	TD Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$200.00 ➝ $220.00	+15.15%
7/9/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$215.00 ➝ $220.00	+15.64%
4/29/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$170.00 ➝ $225.00	+32.55%
4/26/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$185.00 ➝ $205.00	+19.65%
4/26/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$170.00 ➝ $200.00	+16.10%

4/26/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$160.00 ➝ $200.00	+16.10%
4/26/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$190.00 ➝ $210.00	+34.62%
4/26/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$173.00 ➝ $200.00	+28.21%
1/31/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$150.00 ➝ $165.00	+8.94%
10/25/2023	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Neutral
7/17/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$135.00 ➝ $150.00	+19.60%
6/27/2023	51job Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Downgrade
6/26/2023	888 Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Downgrade
3/17/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Neutral ➝ Outperform	$123.00	+22.61%
2/3/2023	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy
2/3/2023	MKM Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rohit Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target		$120.00 ➝ $126.00	+16.95%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 01:42 AM ET.

Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, January 12, 2025. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

Google's diverse product ecosystem, including the latest versions of Android and Google Workspace, positions it well for sustained revenue growth across multiple sectors.
The company's strong presence in digital advertising continues to drive significant revenue, with recent reports indicating a robust recovery in ad spending.
Google Cloud has shown impressive growth, with increasing demand for cloud services and AI solutions, making it a key area for future profitability.
As of today, the stock price of GOOGL is $1500, reflecting strong market confidence and potential for capital appreciation.
Innovations in AI and machine learning are enhancing Google's product offerings, providing a competitive edge in technology and data processing.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Regulatory scrutiny and potential antitrust actions could impact Google's operations and profitability, leading to increased compliance costs.
Competition in the cloud services market is intensifying, with rivals like Amazon and Microsoft gaining market share, which could pressure Google's growth in this segment.
Dependence on advertising revenue makes Google vulnerable to economic downturns, which can lead to reduced ad spending by businesses.
Recent privacy concerns and data protection regulations may affect user trust and engagement with Google's services, potentially impacting revenue.
Market volatility and economic uncertainties could lead to fluctuations in stock performance, posing risks for investors looking for stability.

GOOGL Forecast - Frequently Asked Questions

: According to the research reports of 43 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $208.15, with a high forecast of $232.00 and a low forecast of $165.00.
: 43 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 9 hold ratings, 30 buy ratings and 4 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" GOOGL shares.
: According to analysts, Alphabet's stock has a predicted upside of 6.20% based on their 12-month stock forecasts.
: Over the previous 90 days, Alphabet's stock had 3 upgrades and 2 downgrades by analysts.
: Alphabet has been rated by research analysts at Bank of America, BMO Capital Markets, Cantor Fitzgerald, China Renaissance, Citizens Jmp, Evercore ISI, JMP Securities, JPMorgan Chase & Co., KeyCorp, Loop Capital, Morgan Stanley, Needham & Company LLC, Phillip Securities, Piper Sandler, Pivotal Research, Robert W. Baird, Roth Mkm, Royal Bank of Canada, Sanford C. Bernstein, Seaport Res Ptn, Stifel Nicolaus, The Goldman Sachs Group, Truist Financial, Wedbush, Wells Fargo & Company, and Wolfe Research in the past 90 days.
: Analysts like Alphabet more than other "computer and technology" companies. The consensus rating score for Alphabet is 2.88 while the average consensus rating score for "computer and technology" companies is 2.69. Learn more on how GOOGL compares to other companies.

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This page (NASDAQ:GOOGL) was last updated on 1/18/2025 by MarketBeat.com Staff

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Alphabet (GOOGL) Stock Forecast & Price Target