Purple Innovation (PRPL) Stock Forecast & Price Target

$0.91 +0.03 (+2.98%)

(As of 12/20/2024 05:31 PM ET)

Purple Innovation - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 5 Analyst Ratings

Sell
0

Hold
2

Buy
3

Based on 5 Wall Street analysts who have issued ratings for Purple Innovation in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 5 analysts, 2 have given a hold rating, and 3 have given a buy rating for PRPL.

Consensus Price Target

$2.53
178.51% Upside

According to the 5 analysts' twelve-month price targets for Purple Innovation, the average price target is $2.53. The highest price target for PRPL is $5.00, while the lowest price target for PRPL is $1.10. The average price target represents a forecasted upside of 178.51% from the current price of $0.91.

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PRPL Analyst Ratings Over Time

Type	Current Forecast 12/22/23 to 12/21/24	1 Month Ago 11/22/23 to 11/21/24	3 Months Ago 9/23/23 to 9/22/24	1 Year Ago 12/22/22 to 12/22/23
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	3 Buy rating(s)	3 Buy rating(s)	3 Buy rating(s)	2 Buy rating(s)
Hold	2 Hold rating(s)	2 Hold rating(s)	3 Hold rating(s)	3 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$2.53	$2.53	$2.53	$4.15
Forecasted Upside	178.51% Upside	197.58% Upside	142.79% Upside	302.91% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Hold

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PRPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PRPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Purple Innovation Stock vs. The Competition

Type	Purple Innovation	Consumer Staples Companies	S&P 500
Consensus Rating Score	2.60	2.50	2.51
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	178.51% Upside	46.09% Upside	14.54% Upside
News Sentiment Rating	Very Positive News See Recent PRPL News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
9/4/2024	Wedbush 4 of 5 stars	S. Basham Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Outperform ➝ Neutral	$1.75 ➝ $1.10	-0.90%
8/6/2024	Craig Hallum 3 of 5 stars		Lower Target	Hold ➝ Hold	$2.00 ➝ $1.50	+36.35%
3/21/2024	Roth Mkm 1 of 5 stars		Reiterated Rating	Buy ➝ Buy	$2.50	+50.60%
3/13/2024	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	M. Koranda Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy
1/24/2024	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$6.00 ➝ $5.00	+509.23%
11/13/2023	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Market Perform
3/21/2023	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral	$6.00 ➝ $2.75	+5.77%
3/17/2023	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$3.60 ➝ $3.00	+13.21%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 10:23 PM ET.

PRPL Forecast - Frequently Asked Questions

: According to the research reports of 5 Wall Street equities research analysts, the average twelve-month stock price forecast for Purple Innovation is $2.53, with a high forecast of $5.00 and a low forecast of $1.10.
: 5 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Purple Innovation in the last twelve months. There are currently 2 hold ratings and 3 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" PRPL shares.
: According to analysts, Purple Innovation's stock has a predicted upside of 178.51% based on their 12-month stock forecasts.
: Analysts like Purple Innovation more than other "consumer staples" companies. The consensus rating for Purple Innovation is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how PRPL compares to other companies.

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This page (NASDAQ:PRPL) was last updated on 12/21/2024 by MarketBeat.com Staff

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Purple Innovation (PRPL) Stock Forecast & Price Target