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Ulta Beauty (ULTA) Stock Forecast & Price Target

Ulta Beauty logo
$382.51 +8.60 (+2.30%)
Closing price 04/2/2025 04:00 PM Eastern
Extended Trading
$368.35 -14.16 (-3.70%)
As of 04/2/2025 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Ulta Beauty - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
1
Hold
10
Buy
13

Based on 24 Wall Street analysts who have issued ratings for Ulta Beauty in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 24 analysts, 1 has given a sell rating, 10 have given a hold rating, and 13 have given a buy rating for ULTA.

Consensus Price Target

$427.61
11.79% Upside
According to the 24 analysts' twelve-month price targets for Ulta Beauty, the average price target is $427.61. The highest price target for ULTA is $526.00, while the lowest price target for ULTA is $310.00. The average price target represents a forecasted upside of 11.79% from the current price of $382.51.
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ULTA Analyst Ratings Over Time

TypeCurrent Forecast
4/3/24 to 4/3/25
1 Month Ago
3/4/24 to 3/4/25
3 Months Ago
1/4/24 to 1/3/25
1 Year Ago
4/4/23 to 4/3/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
13 Buy rating(s)
12 Buy rating(s)
11 Buy rating(s)
12 Buy rating(s)
Hold
10 Hold rating(s)
11 Hold rating(s)
11 Hold rating(s)
5 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
2 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$427.61$459.22$439.30$576.70
Forecasted Upside11.79% Upside33.71% Upside1.84% Upside31.07% Upside
Consensus Rating
Moderate Buy
Hold
Hold
Moderate Buy
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ULTA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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ULTA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Ulta Beauty Stock vs. The Competition

TypeUlta BeautyRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.50
2.54
2.54
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside11.79% Upside52.01% Upside17.77% Upside
News Sentiment Rating
Positive News

See Recent ULTA News
Positive News
Positive News
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DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
4/1/2025The Goldman Sachs Group
3 of 5 stars
Kate McShane
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UpgradeNeutral ➝ Buy$384.00 ➝ $423.00+15.40%
3/17/2025Citigroup
3 of 5 stars
Kelly Crago
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Lower TargetNeutral ➝ Neutral$405.00 ➝ $365.00+2.97%
3/14/2025Barclays
3 of 5 stars
Adrienne Yih
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Lower TargetEqual Weight ➝ Equal Weight$445.00 ➝ $327.00-8.37%
3/14/2025BMO Capital Markets
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Simeon Siegel
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Lower TargetMarket Perform ➝ Market Perform$467.00 ➝ $404.00+15.12%
3/14/2025Canaccord Genuity Group
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Susan Anderson
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Lower TargetBuy ➝ Buy$538.00 ➝ $526.00+49.88%
3/14/2025DA Davidson
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Michael Baker
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Lower TargetBuy ➝ Buy$510.00 ➝ $415.00+17.93%
3/14/2025JPMorgan Chase & Co.
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Christopher Horvers
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Lower TargetOverweight ➝ Overweight$480.00 ➝ $475.00+36.52%
3/14/2025Wells Fargo & Company
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Ike Boruchow
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Lower TargetUnderweight ➝ Underweight$360.00 ➝ $310.00-8.50%
3/14/2025Stifel Nicolaus
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Mark Astrachan
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Lower TargetHold ➝ Hold$475.00 ➝ $400.00+27.20%
3/14/2025B. Riley
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A. Glaessgen
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Lower TargetNeutral ➝ Neutral$430.00 ➝ $330.00+4.94%
3/14/2025Morgan Stanley
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Simeon Gutman
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Lower TargetOverweight ➝ Overweight$500.00 ➝ $460.00+46.28%
3/14/2025Piper Sandler
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Korinne Wolfmeyer
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Lower TargetNeutral ➝ Neutral$425.00 ➝ $364.00+15.75%
3/14/2025Bank of America
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Lorraine Hutchinson
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Lower TargetNeutral ➝ Neutral$475.00 ➝ $380.00+20.84%
3/10/2025Telsey Advisory Group
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Dana Telsey
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Reiterated RatingOutperform ➝ Outperform$500.00 ➝ $500.00+41.05%
1/8/2025TD Cowen
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O. Chen
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Boost TargetHold ➝ Hold$450.00 ➝ $480.00+15.52%
1/7/2025Oppenheimer
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 Boost TargetOutperform ➝ Outperform$505.00 ➝ $515.00+19.41%
12/9/2024Loop Capital
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 Boost TargetBuy ➝ Buy$450.00 ➝ $480.00+12.11%
12/6/2024UBS Group
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 Boost TargetBuy ➝ Buy$470.00 ➝ $490.00+14.57%
11/21/2024William Blair
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D. Carden
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DowngradeOutperform ➝ Market Perform
10/14/2024Raymond James
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O. Tong
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Lower TargetOutperform ➝ Outperform$450.00 ➝ $440.00+19.39%
10/9/2024Deutsche Bank Aktiengesellschaft
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 Lower TargetBuy ➝ Buy$426.00 ➝ $424.00+17.07%
8/26/2024Evercore ISI
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 Lower TargetOutperform ➝ Outperform$500.00 ➝ $430.00+13.16%
8/23/2024Robert W. Baird
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 Lower TargetOutperform ➝ Outperform$525.00 ➝ $485.00+29.59%
5/24/2024Jefferies Financial Group
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 Lower TargetHold ➝ Hold$438.00 ➝ $412.00+9.53%
12/6/2023Argus
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 Boost TargetBuy ➝ Buy$500.00 ➝ $545.00+10.15%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 01:52 AM ET.


Should I Buy Ulta Beauty Stock? ULTA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, March 29, 2025. Please send any questions or comments about these Ulta Beauty pros and cons to contact@marketbeat.com.

Ulta Beauty
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Ulta Beauty, Inc.:

  • Ulta Beauty, Inc. reported a strong earnings per share (EPS) of $8.46 for the latest quarter, exceeding analysts' expectations of $7.13 by $1.33. This indicates robust profitability and effective cost management.
  • The company has a high return on equity (ROE) of 51.95%, suggesting that it is highly efficient in generating profits from its equity investments, which is attractive to investors looking for strong management performance.
  • Despite a slight year-over-year revenue decline of 1.9%, Ulta Beauty, Inc. generated $3.49 billion in revenue, surpassing the consensus estimate of $3.47 billion, demonstrating resilience in a competitive market.
  • Current stock price is around $427.13, which is the consensus target price set by analysts, indicating potential for growth and alignment with market expectations.
  • Analysts have a consensus rating of "Hold" for Ulta Beauty, Inc., with several recent upgrades, suggesting that the stock is viewed positively by market experts.

Ulta Beauty
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Ulta Beauty, Inc. for these reasons:

  • The company's revenue has decreased by 1.9% year-over-year, which may indicate challenges in maintaining sales growth in a competitive retail environment.
  • Wells Fargo & Company recently lowered their price objective for Ulta Beauty, Inc. from $360.00 to $310.00, reflecting a more cautious outlook on the stock's performance.
  • There is a significant portion of analysts (one rated as "sell") who are not optimistic about the stock, which could indicate potential risks for investors.
  • Institutional investors hold 90.39% of the stock, which may lead to volatility if large shareholders decide to sell their positions.
  • Recent reports suggest that the beauty retail sector is facing increased competition, which could impact Ulta Beauty, Inc.'s market share and profitability in the long term.

ULTA Forecast - Frequently Asked Questions

According to the research reports of 24 Wall Street equities research analysts, the average twelve-month stock price forecast for Ulta Beauty is $427.61, with a high forecast of $526.00 and a low forecast of $310.00.

24 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Ulta Beauty in the last year. There is currently 1 sell rating, 10 hold ratings and 13 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" ULTA shares.

According to analysts, Ulta Beauty's stock has a predicted upside of 11.79% based on their 12-month stock forecasts.

Over the previous 90 days, Ulta Beauty's stock had 4 upgrades by analysts.

Analysts like Ulta Beauty less than other "retail/wholesale" companies. The consensus rating score for Ulta Beauty is 2.50 while the average consensus rating score for "retail/wholesale" companies is 2.54. Learn more on how ULTA compares to other companies.


This page (NASDAQ:ULTA) was last updated on 4/3/2025 by MarketBeat.com Staff
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