Discover Financial Services (DFS) Stock Forecast & Price Target

$161.15 -14.79 (-8.41%)

Closing price 04/3/2025 03:59 PM Eastern

Extended Trading

$149.96 -11.19 (-6.94%)

As of 07:39 AM Eastern

Discover Financial Services - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 11 Analyst Ratings

Sell
0

Hold
6

Buy
5

Based on 11 Wall Street analysts who have issued ratings for Discover Financial Services in the last 12 months, the stock has a consensus rating of "Hold." Out of the 11 analysts, 6 have given a hold rating, and 5 have given a buy rating for DFS.

Consensus Price Target

$192.40
19.39% Upside

According to the 11 analysts' twelve-month price targets for Discover Financial Services, the average price target is $192.40. The highest price target for DFS is $239.00, while the lowest price target for DFS is $119.00. The average price target represents a forecasted upside of 19.39% from the current price of $161.15.

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DFS Analyst Ratings Over Time

Type	Current Forecast 4/4/24 to 4/4/25	1 Month Ago 3/5/24 to 3/5/25	3 Months Ago 1/5/24 to 1/4/25	1 Year Ago 4/5/23 to 4/4/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	5 Buy rating(s)	5 Buy rating(s)	6 Buy rating(s)	7 Buy rating(s)
Hold	6 Hold rating(s)	8 Hold rating(s)	11 Hold rating(s)	10 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$192.40	$191.91	$151.36	$124.18
Forecasted Upside	19.39% Upside	5.87% Upside	-14.03% Downside	-0.61% Downside
Consensus Rating	Hold	Hold	Hold	Hold

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DFS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DFS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Discover Financial Services Stock vs. The Competition

Type	Discover Financial Services	Finance Companies	S&P 500
Consensus Rating Score	2.45	2.53	2.54
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	19.39% Upside	55.41% Upside	25.02% Upside
News Sentiment Rating	Positive News See Recent DFS News	Positive News	Positive News

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Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
3/21/2025	Truist Financial 2 of 5 stars	Brian Foran Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$262.00 ➝ $219.00	+33.20%
1/24/2025	Royal Bank of Canada 4 of 5 stars	Karl Shepard Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Sector Perform ➝ Sector Perform	$193.00 ➝ $210.00	+3.94%
1/24/2025	JPMorgan Chase & Co. 2 of 5 stars	Richard Shane Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$146.00 ➝ $169.00	-16.49%
1/24/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Donald Fandetti Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$185.00 ➝ $214.00	+6.53%
1/24/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	T. Ma Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$186.00 ➝ $209.00	+4.04%
1/13/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	E. Najarian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$150.00 ➝ $239.00	+40.79%
12/9/2024	Keefe, Bruyette & Woods Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$170.00 ➝ $232.00	+29.81%
10/30/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	In-Line ➝ In-Line	$156.00 ➝ $163.00	+5.04%
7/19/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Perform ➝ Market Perform	$115.00 ➝ $119.00	-15.00%
7/9/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$145.00 ➝ $150.00	+15.35%
Get the Latest News and Ratings for DFS and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Discover Financial Services and its competitors with MarketBeat's FREE daily newsletter.
6/7/2024	BTIG Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	V. Caintic Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Neutral
3/21/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$107.00 ➝ $144.00	+14.14%
3/15/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	W. Ryan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Neutral
2/23/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$127.00 ➝ $145.00	+18.44%
2/23/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$127.00 ➝ $168.00	+36.96%
2/21/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Peer Perform
2/8/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Equal Weight ➝ Overweight	$105.00 ➝ $133.00	+25.14%
1/19/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$140.00 ➝ $111.00	+14.02%
1/19/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$139.00 ➝ $121.00	+24.74%
12/14/2023	Stephens Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Equal Weight ➝ Equal Weight	$98.00	-7.42%
12/6/2023	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$94.00 ➝ $116.00	+17.08%
11/1/2023	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Outperform	$100.00	+21.83%
4/21/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform	$120.00	+13.72%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 07:40 AM ET.

Should I Buy Discover Financial Services Stock? DFS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, April 2, 2025. Please send any questions or comments about these Discover Financial Services pros and cons to contact@marketbeat.com.

Discover Financial Services
Bull Case

Here are some ways that investors could benefit from investing in Discover Financial Services:

Recent earnings report showed a significant earnings per share (EPS) of $5.11, surpassing the consensus estimate of $3.13 by $1.98, indicating strong financial performance.
The stock is currently priced at $170.32, which is below several analysts' price targets, suggesting potential for price appreciation.
Discover Financial Services has a solid return on equity of 26.18%, reflecting effective management and profitability in generating returns for shareholders.
The company has declared a quarterly dividend of $0.70 per share, translating to an annualized dividend yield of 1.64%, providing income to investors.
Analysts have a consensus rating of "Hold" with several recent upgrades, indicating a generally positive outlook for the stock's future performance.

Discover Financial Services
Bear Case

Investors should be bearish about investing in Discover Financial Services for these reasons:

Despite recent upgrades, the stock has a mixed rating with seven analysts recommending a hold, which may indicate uncertainty about its future growth.
The target prices set by some analysts, such as Truist Financial lowering their target from $262.00 to $219.00, suggest potential volatility and downward pressure on the stock price.
The company has a debt-to-equity ratio of 1.09, which indicates a relatively high level of debt compared to equity, potentially increasing financial risk.
Market conditions and economic factors could impact consumer spending and credit performance, which are critical for Discover Financial Services' business model.
The stock's beta of 1.45 suggests higher volatility compared to the market, which could lead to larger price swings and increased risk for investors.

DFS Forecast - Frequently Asked Questions

: According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for Discover Financial Services is $192.40, with a high forecast of $239.00 and a low forecast of $119.00.
: 11 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Discover Financial Services in the last twelve months. There are currently 6 hold ratings and 5 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" DFS shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DFS, but not buy additional shares or sell existing shares.
: According to analysts, Discover Financial Services's stock has a predicted upside of 19.39% based on their 12-month stock forecasts.
: Over the previous 90 days, Discover Financial Services's stock had 2 upgrades by analysts.
: Discover Financial Services has been rated by research analysts at Barclays, JPMorgan Chase & Co., Royal Bank of Canada, Truist Financial, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like Discover Financial Services less than other "finance" companies. The consensus rating for Discover Financial Services is Hold while the average consensus rating for "finance" companies is Moderate Buy. Learn more on how DFS compares to other companies.

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This page (NYSE:DFS) was last updated on 4/4/2025 by MarketBeat.com Staff

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Discover Financial Services (DFS) Stock Forecast & Price Target