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Discover Financial Services (DFS) Stock Forecast & Price Target

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$185.02 -2.44 (-1.30%)
Closing price 04/25/2025 03:59 PM Eastern
Extended Trading
$183.46 -1.56 (-0.84%)
As of 04/25/2025 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Discover Financial Services - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
0
Hold
6
Buy
6

Based on 12 Wall Street analysts who have issued ratings for Discover Financial Services in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 12 analysts, 6 have given a hold rating, and 6 have given a buy rating for DFS.

Consensus Price Target

$188.91
2.10% Upside
According to the 12 analysts' twelve-month price targets for Discover Financial Services, the average price target is $188.91. The highest price target for DFS is $239.00, while the lowest price target for DFS is $119.00. The average price target represents a forecasted upside of 2.10% from the current price of $185.02.
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DFS Analyst Ratings Over Time

TypeCurrent Forecast
4/26/24 to 4/26/25
1 Month Ago
3/27/24 to 3/27/25
3 Months Ago
1/27/24 to 1/26/25
1 Year Ago
4/27/23 to 4/26/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
6 Buy rating(s)
5 Buy rating(s)
8 Buy rating(s)
7 Buy rating(s)
Hold
6 Hold rating(s)
6 Hold rating(s)
9 Hold rating(s)
11 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$188.91$192.40$180.57$126.29
Forecasted Upside2.10% Upside18.10% Upside-10.43% Downside-1.10% Downside
Consensus Rating
Moderate Buy
Hold
Hold
Hold

DFS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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DFS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Discover Financial Services Stock vs. The Competition

TypeDiscover Financial ServicesFinance CompaniesS&P 500
Consensus Rating Score
2.50
2.53
2.54
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside2.10% Upside31.21% Upside21.42% Upside
News Sentiment Rating
Positive News

See Recent DFS News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
4/25/2025Truist Financial
2 of 5 stars
Brian Foran
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Boost TargetBuy ➝ Buy$219.00 ➝ $229.00+22.86%
4/24/2025TD Securities
4 of 5 stars
Moshe Orenbuch
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Lower TargetBuy ➝ Buy$188.00 ➝ $184.00-0.39%
4/8/2025JPMorgan Chase & Co.
2 of 5 stars
Richard Shane
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Lower TargetNeutral ➝ Neutral$169.00 ➝ $129.00-17.42%
1/24/2025Royal Bank of Canada
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Karl Shepard
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Boost TargetSector Perform ➝ Sector Perform$193.00 ➝ $210.00+3.94%
1/24/2025Wells Fargo & Company
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Donald Fandetti
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Boost TargetEqual Weight ➝ Equal Weight$185.00 ➝ $214.00+6.53%
1/24/2025Barclays
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T. Ma
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Boost TargetOverweight ➝ Overweight$186.00 ➝ $209.00+4.04%
1/13/2025UBS Group
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E. Najarian
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UpgradeNeutral ➝ Buy$150.00 ➝ $239.00+40.79%
12/9/2024Keefe, Bruyette & Woods
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 Boost TargetOutperform ➝ Outperform$170.00 ➝ $232.00+29.81%
10/30/2024Evercore ISI
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 Boost TargetIn-Line ➝ In-Line$156.00 ➝ $163.00+5.04%
7/19/2024BMO Capital Markets
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 Boost TargetMarket Perform ➝ Market Perform$115.00 ➝ $119.00-15.00%
7/9/2024Jefferies Financial Group
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 Boost TargetBuy ➝ Buy$145.00 ➝ $150.00+15.35%
6/7/2024BTIG Research
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V. Caintic
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Initiated CoverageNeutral
3/21/2024HSBC
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 Boost TargetHold ➝ Hold$107.00 ➝ $144.00+14.14%
3/15/2024Seaport Res Ptn
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W. Ryan
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DowngradeBuy ➝ Neutral
2/23/2024Piper Sandler
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 Boost TargetOverweight ➝ Overweight$127.00 ➝ $145.00+18.44%
2/23/2024Citigroup
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 Boost TargetBuy ➝ Buy$127.00 ➝ $168.00+36.96%
2/21/2024Wolfe Research
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 Reiterated RatingOutperform ➝ Peer Perform
2/8/2024Morgan Stanley
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 UpgradeEqual Weight ➝ Overweight$105.00 ➝ $133.00+25.14%
1/19/2024Deutsche Bank Aktiengesellschaft
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 Lower TargetHold ➝ Hold$140.00 ➝ $111.00+14.02%
1/19/2024The Goldman Sachs Group
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 Lower TargetBuy ➝ Buy$139.00 ➝ $121.00+24.74%
12/14/2023Stephens
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 Reiterated RatingEqual Weight ➝ Equal Weight$98.00-7.42%
12/6/2023Bank of America
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 UpgradeNeutral ➝ Buy$94.00 ➝ $116.00+17.08%
11/1/2023TD Cowen
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 Initiated CoverageOutperform$100.00+21.83%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 11:31 AM ET.


Should I Buy Discover Financial Services Stock? DFS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, April 22, 2025. Please send any questions or comments about these Discover Financial Services pros and cons to contact@marketbeat.com.

Discover Financial Services
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Discover Financial Services:

  • The company recently reported strong quarterly earnings, significantly exceeding analysts' expectations, which indicates robust financial health and operational efficiency.
  • Discover Financial Services has a solid return on equity, showcasing its ability to generate profit from shareholders' equity, which is a positive sign for potential investors.
  • The current stock price is around $159.91, which may present a buying opportunity for investors looking to enter at a lower price point compared to its 52-week high.
  • The company has announced a quarterly dividend of $0.70 per share, reflecting its commitment to returning value to shareholders, which can be attractive for income-focused investors.
  • Recent analyst upgrades and positive price target adjustments suggest growing confidence in the company's future performance, which could lead to potential stock price appreciation.

Discover Financial Services
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Discover Financial Services for these reasons:

  • Despite recent positive earnings, some analysts have downgraded their price targets, indicating potential concerns about future growth and market conditions.
  • The stock has experienced volatility, with a beta of 1.20, suggesting it may be more sensitive to market fluctuations, which could pose risks for investors.
  • The company's debt-to-equity ratio is 1.09, indicating a relatively high level of debt compared to equity, which could raise concerns about financial stability in adverse conditions.
  • With a payout ratio of 17.54%, while the dividend is sustainable, it may limit the company's ability to reinvest in growth opportunities, which could affect long-term performance.
  • Market sentiment can shift quickly, and any negative news or economic downturns could impact the stock price significantly, making it a riskier investment in uncertain times.

DFS Forecast - Frequently Asked Questions

According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Discover Financial Services is $188.91, with a high forecast of $239.00 and a low forecast of $119.00.

12 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Discover Financial Services in the last twelve months. There are currently 6 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" DFS shares.

According to analysts, Discover Financial Services's stock has a predicted upside of 2.10% based on their 12-month stock forecasts.

Discover Financial Services has been rated by research analysts at JPMorgan Chase & Co., TD Securities, and Truist Financial in the past 90 days.

Analysts like Discover Financial Services less than other "finance" companies. The consensus rating score for Discover Financial Services is 2.50 while the average consensus rating score for "finance" companies is 2.53. Learn more on how DFS compares to other companies.


This page (NYSE:DFS) was last updated on 4/26/2025 by MarketBeat.com Staff
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