Dollar General (DG) Stock Forecast & Price Target

$73.86 +1.97 (+2.74%)

As of 12:03 PM Eastern

Dollar General - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 24 Analyst Ratings

Sell
1

Hold
15

Buy
8

Based on 24 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 24 analysts, 1 has given a sell rating, 15 have given a hold rating, and 8 have given a buy rating for DG.

Consensus Price Target

$96.04
30.03% Upside

According to the 24 analysts' twelve-month price targets for Dollar General, the average price target is $96.04. The highest price target for DG is $170.00, while the lowest price target for DG is $73.00. The average price target represents a forecasted upside of 30.03% from the current price of $73.86.

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DG Analyst Ratings Over Time

Type	Current Forecast 3/4/24 to 3/4/25	1 Month Ago 2/3/24 to 2/2/25	3 Months Ago 12/5/23 to 12/4/24	1 Year Ago 3/5/23 to 3/4/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	8 Buy rating(s)	8 Buy rating(s)	7 Buy rating(s)	9 Buy rating(s)
Hold	15 Hold rating(s)	14 Hold rating(s)	13 Hold rating(s)	14 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$96.04	$96.77	$103.32	$146.32
Forecasted Upside	30.03% Upside	36.15% Upside	29.78% Upside	-1.43% Downside
Consensus Rating	Hold	Hold	Hold	Hold

DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Dollar General Stock vs. The Competition

Type	Dollar General	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.29	2.52	2.53
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	33.82% Upside	44.15% Upside	16.01% Upside
News Sentiment Rating	Positive News See Recent DG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
3/3/2025	Deutsche Bank Aktiengesellschaft 3 of 5 stars	Krisztina Katai Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold	$90.00 ➝ $80.00	+7.75%
1/28/2025	Gordon Haskett 4 of 5 stars	C. Grom Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
1/23/2025	The Goldman Sachs Group 2 of 5 stars	Kate McShane Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$104.00 ➝ $93.00	+32.85%
1/21/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Equal Weight ➝ Equal Weight	$100.00 ➝ $80.00	+10.69%
1/9/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$102.00 ➝ $100.00	+39.61%
12/6/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Perform ➝ Market Perform	$80.00 ➝ $84.00	+3.38%
12/6/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$94.00 ➝ $83.00	+4.23%
12/6/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Buy	$95.00 ➝ $95.00	+19.30%
12/5/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Equal Weight ➝ Equal Weight	$90.00 ➝ $80.00	+0.46%
12/3/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	In-Line ➝ In-Line	$97.00 ➝ $95.00	+21.03%
Get the Latest News and Ratings for DG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Dollar General and its competitors with MarketBeat's FREE daily newsletter.
12/2/2024	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Feldman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Market Perform ➝ Market Perform	$103.00 ➝ $90.00	+16.47%
11/15/2024	Bernstein Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$98.00 ➝ $94.00	+24.04%
11/15/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$100.00 ➝ $88.00	+16.13%
11/15/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$110.00 ➝ $90.00	+18.56%
11/5/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$97.00 ➝ $82.00	+0.95%
10/22/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Fletcher Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$98.00	+20.78%
9/27/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	P. Lejuez Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Neutral ➝ Sell	$91.00 ➝ $73.00	-16.03%
9/23/2024	Melius Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Short Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Hold	$85.00	-1.94%
9/4/2024	Daiwa America Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Tamada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Moderate Buy ➝ Hold
8/30/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$155.00 ➝ $108.00	+25.48%
8/30/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$150.00 ➝ $120.00	+42.52%
8/30/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$130.00 ➝ $90.00	+6.89%
8/26/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Market Perform ➝ Market Perform
7/15/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$175.00 ➝ $170.00	+32.81%
5/31/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$147.00 ➝ $141.00	+10.19%
10/10/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Neutral	$116.00	+13.73%
8/23/2023	Edward Jones Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
6/6/2023	Daiwa Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Neutral	$172.00	+8.25%
6/2/2023	VNET Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
6/2/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$220.00 ➝ $170.00	+5.03%
6/2/2023	Atlantic Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Overweight ➝ Neutral	$170.00	+5.03%
6/2/2023	Piper Sandler Companies Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Overweight ➝ Neutral
5/26/2023	OTR Global Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Positive

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 12:03 PM ET.

Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, March 3, 2025. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

Here are some ways that investors could benefit from investing in Dollar General Co.:

Dollar General Co. has shown resilience with a revenue increase of 5.0% year-over-year, indicating strong demand for its products even in challenging economic conditions.
The company recently declared a quarterly dividend of $0.59, which translates to an annualized yield of 3.18%. This consistent dividend payment can provide a steady income stream for investors.
As of the latest trading session, Dollar General Co. shares are priced at $78.22, which may present a buying opportunity for investors looking for value in the current market.
Institutional investors hold a significant 91.77% of Dollar General Co.'s stock, suggesting strong confidence in the company's long-term prospects among large financial entities.
The company maintains a solid return on equity of 18.85%, reflecting effective management and profitability, which can be attractive to potential investors.

Dollar General
Bear Case

Investors should be bearish about investing in Dollar General Co. for these reasons:

Dollar General Co. reported an EPS of $0.89, missing the consensus estimate of $0.97, which may raise concerns about its earnings performance and ability to meet investor expectations.
The stock has seen a reduction in price targets from various analysts, with estimates dropping to as low as $80.00, indicating a potential lack of confidence in short-term growth.
The company has a quick ratio of 0.15, which suggests that it may struggle to meet its short-term liabilities without selling inventory, raising liquidity concerns.
Despite a strong revenue performance, the net margin of 3.33% indicates that profit margins are relatively thin, which could limit growth potential and investor returns.
With a debt-to-equity ratio of 0.78, while manageable, it indicates that the company is somewhat reliant on debt financing, which could pose risks if interest rates rise or if the company faces financial difficulties.

DG Forecast - Frequently Asked Questions

: According to the research reports of 24 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $96.04, with a high forecast of $170.00 and a low forecast of $73.00.
: 24 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last year. There is currently 1 sell rating, 15 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.
: According to analysts, Dollar General's stock has a predicted upside of 30.03% based on their 12-month stock forecasts.
: Over the previous 90 days, Dollar General's stock had 1 upgrade and 1 downgrade by analysts.
: Dollar General has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, Deutsche Bank Aktiengesellschaft, Gordon Haskett, Morgan Stanley, The Goldman Sachs Group, Truist Financial, and Wells Fargo & Company in the past 90 days.
: Analysts like Dollar General less than other "retail/wholesale" companies. The consensus rating for Dollar General is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how DG compares to other companies.

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This page (NYSE:DG) was last updated on 3/4/2025 by MarketBeat.com Staff

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Dollar General (DG) Stock Forecast & Price Target