NYSE:HOG Harley-Davidson (HOG) Stock Price, News & Analysis $36.47 -0.96 (-2.56%) (As of 09/6/2024 ET) Add Compare Share Share Today's Range$36.33▼$37.5450-Day Range$31.83▼$38.3852-Week Range$25.43▼$44.16Volume2.42 million shsAverage Volume1.70 million shsMarket Capitalization$4.91 billionP/E Ratio8.10Dividend Yield1.89%Price Target$45.29 Stock AnalysisStock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsStock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends Get Harley-Davidson alerts: Email Address Harley-Davidson MarketRank™ Stock AnalysisAnalyst RatingModerate Buy2.71 Rating ScoreUpside/Downside24.2% Upside$45.29 Price TargetShort InterestBearish7.61% of Float Sold ShortDividend StrengthModerateBased on Four FactorsSustainability-5.90Upright™ Environmental ScoreNews Sentiment0.61Based on 13 Articles This WeekInsider TradingN/AProj. Earnings Growth10.19%From $4.32 to $4.76 Per ShareSee Full Details Hide Full Details Overall MarketRank™New Rank-Based ScoringMarketRank™ is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.3.40 out of 5 starsAuto/Tires/Trucks Sector32nd out of 80 stocksMotorcycles, Bicycles, & Parts Industry1st out of 3 stocks 2.4 Analyst's Opinion Consensus RatingHarley-Davidson has received a consensus rating of Moderate Buy. The company's average rating score is 2.71, and is based on 5 buy ratings, 2 hold ratings, and no sell ratings.Amount of Analyst CoverageHarley-Davidson has only been the subject of 3 research reports in the past 90 days.Read more about Harley-Davidson's stock forecast and price target. Previous Next 1.0 Short Interest Percentage of Shares Shorted7.61% of the float of Harley-Davidson has been sold short.Short Interest Ratio / Days to CoverHarley-Davidson has a short interest ratio ("days to cover") of 6.2.Change versus previous monthShort interest in Harley-Davidson has recently increased by 17.08%, indicating that investor sentiment is decreasing significantly. Previous Next 2.5 Dividend Strength Dividend YieldHarley-Davidson pays a meaningful dividend of 1.84%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthHarley-Davidson does not have a long track record of dividend growth.Dividend CoverageThe dividend payout ratio of Harley-Davidson is 15.33%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Harley-Davidson will have a dividend payout ratio of 14.50% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.Read more about Harley-Davidson's dividend. Previous Next 0.0 Sustainability and ESG Overall ESG (Environmental, Social, and Governance) ScoreHarley-Davidson has received a -236.10% net impact score from Upright. The largest negative impact of Harley-Davidson in category "GHG emissions" seems to be driven mostly by its "Gasoline motorcycles", "Road vehicle control modules", and "Electric motorcycles" products. See details.Environmental SustainabilityThe Environmental Impact score for Harley-Davidson is -5.90. Previous Next 2.6 News and Social Media Coverage News SentimentHarley-Davidson has a news sentiment score of 0.61. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.45 average news sentiment score of Auto/Tires/Trucks companies.News Coverage This WeekMarketBeat has tracked 13 news articles for Harley-Davidson this week, compared to 7 articles on an average week.Search InterestOnly 3 people have searched for HOG on MarketBeat in the last 30 days. This is a decrease of -70% compared to the previous 30 days.MarketBeat FollowsOnly 6 people have added Harley-Davidson to their MarketBeat watchlist in the last 30 days. This is a decrease of -40% compared to the previous 30 days. Previous Next 1.7 Company Ownership Insider Buying vs. Insider SellingIn the past three months, Harley-Davidson insiders have not sold or bought any company stock.Percentage Held by InsidersOnly 0.87% of the stock of Harley-Davidson is held by insiders.Percentage Held by Institutions85.10% of the stock of Harley-Davidson is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Harley-Davidson's insider trading history. Previous Next 2.5 Earnings and Valuation Earnings GrowthEarnings for Harley-Davidson are expected to grow by 10.19% in the coming year, from $4.32 to $4.76 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Harley-Davidson is 8.10, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 127.87.Price to Earnings Ratio vs. SectorThe P/E ratio of Harley-Davidson is 8.10, which means that it is trading at a less expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 10.35.Price to Earnings Growth RatioHarley-Davidson has a PEG Ratio of 1.36. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioHarley-Davidson has a P/B Ratio of 1.40. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Harley-Davidson's valuation and earnings. Previous Next See Top Rated MarketRank™ Stocks Here Ad Golden CrestBiden’s Capital Gains Tax to Devastate Savings!Don't let the corrupt elites dictate your future—ACT NOW! This guide is your first step towards financial independence and security.>> Get Your FREE Wealth Protection Guide << About Harley-Davidson Stock (NYSE:HOG)Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.Read More HOG Stock Price History View Price History Chart DataSkip Price History Chart 30 days | 90 days | 365 days | Advanced Chart HOG Stock News HeadlinesSeptember 6 at 12:55 PM | seekingalpha.comBuyback Monster Harley-Davidson Not Appealing Despite New Huge Repurchase ProgramSeptember 4 at 4:30 PM | prnewswire.comHarley-Davidson, Inc. Declares DividendSeptember 7, 2024 | Timothy Sykes (Ad)Tim Sykes’ Urgent Trade Alert: “Make this move now”WARNING: 80 Wall Street banks are gearing up for MASSIVE D.C. shock This $2 trillion D.C. shock is NOT about Trump or Biden dropping out of the race…September 2, 2024 | americanbankingnews.comQ3 2024 Earnings Estimate for Harley-Davidson, Inc. (NYSE:HOG) Issued By Zacks ResearchSeptember 1, 2024 | finance.yahoo.comHarley-Davidson, Inc. (HOG.BA)August 29, 2024 | americanbankingnews.comHarley-Davidson, Inc. (NYSE:HOG) Given Average Recommendation of "Moderate Buy" by BrokeragesAugust 28, 2024 | americanbankingnews.comHarley-Davidson (NYSE:HOG) Price Target Raised to $40.00August 28, 2024 | americanbankingnews.comHarley-Davidson (NYSE:HOG) PT Raised to $40.00September 7, 2024 | Timothy Sykes (Ad)Tim Sykes’ Urgent Trade Alert: “Make this move now”WARNING: 80 Wall Street banks are gearing up for MASSIVE D.C. shock This $2 trillion D.C. shock is NOT about Trump or Biden dropping out of the race…August 26, 2024 | finance.yahoo.comIs Now An Opportune Moment To Examine Harley-Davidson, Inc. (NYSE:HOG)?August 22, 2024 | msn.comHarley-Davidson reassesses DEI policies amid backlash as Robby Starbuck’s ‘war on wokeness’ gains momentumAugust 21, 2024 | msn.comHarley-Davidson slams brakes on 'woke' policies after sparking biker and social-media outrageAugust 21, 2024 | msn.comHarley-Davidson makes a tough decision amid ‘woke’ outrageAugust 20, 2024 | cnbc.comHarley-Davidson drops diversity efforts after online pressureAugust 20, 2024 | wsj.comHarley-Davidson Changes DEI Policy Following Activist PressureAugust 20, 2024 | bizjournals.comHarley-Davidson revises DEI initiatives after social media criticismAugust 20, 2024 | msn.comHarley-Davidson bails on DEI, following activist pressureAugust 20, 2024 | msn.comHarley-Davidson scraps DEI policies to 'better align to business needs and community'See More Headlines Receive HOG Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Harley-Davidson and its competitors with MarketBeat's FREE daily newsletter. Email Address Company Calendar Ex-Dividend for 6/21 Dividend6/05/2024Dividend Payable6/21/2024Last Earnings7/25/2024Today9/07/2024Ex-Dividend for 9/27 Dividend9/16/2024Dividend Payable9/27/2024Next Earnings (Estimated)10/24/2024Fiscal Year End12/31/2024Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNYSE SectorAuto/Tires/Trucks Industry Motorcycles, bicycles, & parts Sub-IndustryMotorcycle Manufacturers Current SymbolNYSE:HOG CUSIP41282210 CIK793952 Webwww.harley-davidson.com Phone(414) 342-4680Fax414-343-4089Employees6,400Year Founded1903Price Target and Rating Average Stock Price Target$45.29 High Stock Price Target$55.00 Low Stock Price Target$34.00 Potential Upside/Downside+24.2%Consensus RatingModerate Buy Rating Score (0-4)2.71 Research Coverage7 Analysts Profitability EPS (Most Recent Fiscal Year)$4.50 Trailing P/E Ratio8.10 Forward P/E Ratio8.44 P/E Growth1.36Net Income$706.59 million Net Margins11.92% Pretax Margin14.02% Return on Equity20.33% Return on Assets5.45% Debt Debt-to-Equity Ratio1.44 Current Ratio1.50 Quick Ratio1.32 Sales & Book Value Annual Sales$5.95 billion Price / Sales0.82 Cash Flow$6.73 per share Price / Cash Flow5.42 Book Value$26.08 per share Price / Book1.40Miscellaneous Outstanding Shares134,506,000Free Float133,336,000Market Cap$4.91 billion OptionableOptionable Beta1.44 Social Links 7 Stocks That Could Be Bigger Than Tesla, Nvidia, and GoogleGrowth stocks offer a lot of bang for your buck, and we've got the next upcoming superstars to strongly consider for your portfolio.Get This Free Report Key ExecutivesMr. Jochen Zeitz (Age 61)Chairman, President & CEO Comp: $5.45MMr. Jonathan R. Root (Age 50)Chief Financial Officer Comp: $804.15kMr. Jagdish Krishnan (Age 49)Chief Digital & Operations Officer Comp: $901.74kMr. Paul J. Krause (Age 46)Chief Legal Officer, Chief Compliance Officer & Secretary Comp: $748.67kMr. David VineyVP & TreasurerMr. Mark R. KornetzkeChief Accounting OfficerMr. Shawn Michael CollinsDirector of Investor RelationsGeorge PrassasVice President of Communications & Corporate RelationsTheo KeetellVice President of MarketingMs. Tori Termaat (Age 46)Chief Human Resources Officer More ExecutivesKey CompetitorsFox FactoryNASDAQ:FOXFLiveWire GroupNYSE:LVWRLobo EV TechnologiesNASDAQ:LOBOZapp Electric Vehicles GroupNASDAQ:ZAPPEZGO TechnologiesNASDAQ:EZGOView All CompetitorsInstitutional OwnershipCetera Investment AdvisersBought 1,693 shares on 8/22/2024Ownership: 0.055%Truist Financial CorpSold 292 shares on 8/21/2024Ownership: 0.007%Algert Global LLCSold 4,883 shares on 8/16/2024Ownership: 0.141%Creative PlanningBought 1,146 shares on 8/16/2024Ownership: 0.019%Northwestern Mutual Wealth Management Co.Sold 361 shares on 8/16/2024Ownership: 0.005%View All Institutional Transactions HOG Stock Analysis - Frequently Asked Questions How have HOG shares performed this year? Harley-Davidson's stock was trading at $36.84 at the beginning of 2024. Since then, HOG stock has decreased by 1.0% and is now trading at $36.47. View the best growth stocks for 2024 here. How were Harley-Davidson's earnings last quarter? Harley-Davidson, Inc. (NYSE:HOG) released its earnings results on Thursday, July, 25th. The company reported $1.63 EPS for the quarter, topping analysts' consensus estimates of $1.40 by $0.23. The company's quarterly revenue was up 12.0% compared to the same quarter last year. Is Harley-Davidson buying back stock? Harley-Davidson's Board of Directors authorized a share buyback plan on Thursday, July 25th 2024, which permits the company to repurchase $1,000,000,000 in outstanding shares, according to EventVestor. This means that the company could repurchase up to 19.4% of its stock through open market purchases. Stock buyback plans are usually an indication that the company's board of directors believes its stock is undervalued. What is Jochen Zeitz's approval rating as Harley-Davidson's CEO? 38 employees have rated Harley-Davidson Chief Executive Officer Jochen Zeitz on Glassdoor.com. Jochen Zeitz has an approval rating of 73% among the company's employees. Does Harley-Davidson have any subsidiaries? Harley-Davidson subsidiaries include these companies: StaCyc, MV Agusta Group, Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, and more. Who are Harley-Davidson's major shareholders? Harley-Davidson's top institutional shareholders include Dimensional Fund Advisors LP (4.65%), LSV Asset Management (4.24%), Jupiter Asset Management Ltd. (2.69%) and American Century Companies Inc. (1.68%). Insiders that own company stock include ZEITZ JOCHEN, Jonathan R Root, Rafeh Masood and Mark R Kornetzke. View institutional ownership trends. How do I buy shares of Harley-Davidson? Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Compare Top Brokerages Here. What other stocks do shareholders of Harley-Davidson own? Based on aggregate information from My MarketBeat watchlists, some other companies that Harley-Davidson investors own include Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX) and Gilead Sciences (GILD). This page (NYSE:HOG) was last updated on 9/7/2024 by MarketBeat.com Staff From Our PartnersPerfect Crypto Buying Opportunity for 50 CentsWhen cryptos take a hit, the mom and pop investors run for the hills. 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